FoodMix Marketing Communications, a leading full-service food marketing agency, is excited to announce the promotion of two key leaders: Chris Miller to Vice President of Creative and Rachel Hansen to Vice President of Client Services. These promotions reflect FoodMix’s dedication to cultivating employee excellence and underscore the agency’s forward-thinking approach as a top-tier player in […] The post FoodMix Names New Leaders, Driving Creativity and Client Success  appeared first on Foodmix ..read more

If there’s one thing Lauren Nortier, our new Digital Designer, knows, it’s how to blend creativity with heart—and creamy peanut butter, of course! As a fresh face to food marketing, Lauren’s journey into design has been anything but ordinary. Lauren grew up in Westchester, Illinois, but now calls the city of Chicago home. Her story […] The post Meet Lauren Nortier: Digital Designer at FoodMix appeared first on Foodmix ..read more

At FoodMix Marketing Communications, we live and breathe the food industry, and we’ve got our finger on the pulse of what’s next. From plant-based plateaus to short-form video domination, these 2025 trends will shape the way brands connect, innovate and thrive in the year to come. Consider this your cheat sheet to staying ahead in […] The post 2025 Food Industry Predictions appeared first on Foodmix ..read more

It’s human nature to seek the easy way out. It’s why we have weekly shots to lose weight in lieu of going to the gym. It’s why, in the 1904 Summer Olympics, runner Fred Lorz “won” the marathon after catching a ride in a car for 11 miles. And it could be why Coca-Cola recently […] The post AI in Ads—Pay Attention to the (Hu)Man Behind the Curtain appeared first on Foodmix ..read more

Not too long ago, FoodMix Marketing Communications conducted a Brand Love study to identify how your food and food-related product gets from the grocery store to the consumer’s kitchen table. The journey can be challenging, especially when it comes to sharing your sustainability story. But with the right approach, you can inspire trust while staying […] The post Sustainability and Brand Love appeared first on Foodmix ..read more

Being tasked with creating a new logo is a daunting task. There’s so much that goes into visually capturing what a person or company “does” in an easy-to-understand graphic. Thankfully, there’s a process and strategy that helps inform the thinking. Initially, we at FoodMix “dig in.” Read. Poke around. Perhaps even prod. All in the […] The post The Ocean Mist Farms New Logo: An optimistic fresh start for the next century. appeared first on Foodmix ..read more

Hungry for a story that’s small but powerful (and rather sweet)? Cyrus O’Leary’s Mini Cream Pies are decadent, single-serve treats – in a category that’s trending in the in-store bakery. We wanted to create branding to generate awareness of these irresistible little pies and increase their already growing popularity. This task was not an uphill […] The post Helping a Little Pie Grow a Whole Lotta Brand Love appeared first on Foodmix ..read more

Today’s grocery consumer can be demanding. While lower pricing remains a priority, convenience and healthier options that fit their active lifestyles are becoming equally important.  Retailers are responding by expanding the perimeter of the store with value-added options, and food manufacturers are eager to meet this growing demand. In fact, brands have a unique opportunity […] The post Capturing Brand Love in the Perimeter of the Store appeared first on Foodmix ..read more

It is with great pleasure that we extend our heartfelt congratulations to Chef Grace Goudie, executive chef at Scratchboard Kitchen in Arlington Heights, Illinois, who was recently awarded by our friends at IFPA (International Fresh Produce Association) as the winner in the “Casual and Family Dining Restaurants” category of the Produce Excellence in Foodservice Awards. […] The post Celebrating Chef Grace Goudie! appeared first on Foodmix ..read more

FoodMix at the NRA: These are a Few of Our Favorite Things Every year the folks at FoodMix eagerly anticipate another opportunity to attend the National Restaurant Show. Amidst the bustling booths and savory aromas, we revel in discovering the latest trends and innovations. From sampling delectable dishes to networking with old and new friends in the food biz, the show is ground zero for gaining the insights we need to help us continue to Grow Brand Love.   The post FoodMix at the NRA: These are a Few of Our Favorite Things  appeared first on Foodmix ..read more