The True Story Behind The Famed Starlight Mint Surprise Cookie Here at FoodMix, one of our favorite things about the holiday season is of course all the Cookies. Lucky for us, we just so happen to have a direct descendent of a rather famous cookie creator on our very own staff. You see, our business coordinator, Dana Smith is the Great Niece of Laura Rott, the visionary baker behind the recipe for “Starlight Mint Surprise Cookies”. These amazing cookies were actually the runner-up winner in the first ever Pillsbury Bake Off way back in 1949.   As Dana tells us, Great Aunt Laura was ..read more

We’re Having a Heatwave! Eddie & Ozzie Award FoodMix is happy to announce that “She Brings the Heat”, our award-winning Smithfield Culinary campaign that highlights the growing movement of innovative and inspiring women chefs is still red hot! The work just won an Honorable Mention in the B2B category of Sponsored Content from the Eddie and Ozzie Awards.  Check it out here https://www.eddie-ozzie.com/ Designed to shine a light on women working in the foodservice industry who have held or currently hold top positions, “She Brings the Heat” is meant to inspire more women to pursue ca ..read more

We’re Having a Heatwave! Eddie & Ozzie Award Here we go again, what’s going to be hot in 2024? We look at food, consumer, channel, and marketing trends that you may want to take notice of in the New Year! But before we go – how did we do last year? Of 8 predictions last year, we can say confidently that all rang true to varying degrees. Check out our news section of foodmix.net and judge for yourself.  Most substantively, we predicted that the bloom may be off the rose that is called the MetaVerse – maybe Facebook changed their name too soon? AI Inc. might have been a better choice ..read more

The (Meta) Threads That Bind Us By Lauren Fernandez – Social Media Associate Whether you’ve heard about it from your favorite news outlet or the Gen Zer in your life, Meta’s new text-based conversation app, Threads, is a hot subject that’s left marketers everywhere scrambling. In the event you’re unfamiliar with the new platform (and all the buzz that’s followed its release), we’ve got you covered. After being announced on Monday, July 3, Threads launched at 7 p.m. EDT on Wednesday evening. By Thursday morning the app had already reached nearly 30 million downloads. As of Tuesday, July 11 ..read more

NRA 2023 – We’re Back! Dan O’Connell – Founder/CEO My first NRA was in 1985. It was a serious food show – from french fries to foie gras (yes foie gras was later outlawed in Chicago). Over the decades the show was less and less about food. Big food brands pulled out, and equipment, supplies, furniture, fixtures and P.O.S. systems became the focus. As we neared the pandemic, the show’s intrigue and attendance waned. Then it all went away, and there was a void. The industry lost its largest event, and meaningful connections stopped being made. As expected, the show sputtered post-pandemic. Un ..read more

Earth Day and Your Sustainability Story Dan O’Connell – Founder/CEO Photo by Gills Onions Earth Day Is an Opportunity to Sharpen Your Sustainability Story With Earth Day fast approaching, it is a good opportunity to take stock of your brand’s sustainability practices and messaging. Several studies as of late have suggested that sustainability as a product claim is losing favor – even with younger generations. In some cases, the economy is blamed – and there is some logic there as people “trade down” due to economic pressures; thus, they may sacrifice on some attributes. Other reports, in our ..read more

In Recognition of Women’s History Month and the Exceptional Women Leaders in Food By Lauren Fernandez, Social Media Intern In commemoration of Women’s History Month, we’d like to focus on some incredibly impactful women who have made their mark on the food industry. By illuminating the stories of these women in a series of blogs, we hope to continue to advocate for equality and diversity at the highest levels of the food industry — not just because it is the right thing to do, but also because strong female leadership is a competitive advantage. Like many other businesses, the foo ..read more

Meet another Foodmix Foodie: Miggy Find Out Why Food is Our Life at FoodMix FoodMix is a marketing agency well known for its food and beverage marketing expertise. From growing Brand Love through strategy-based creativity, to supporting it with a dedicated account service team, there are many reasons to explain our success, but when it really comes down to it, our most important asset is our people. As part of our blog series, “Food Is Our Life,” we allow our unique team of experts to take the center stage and share their own perspectives on how their personal relationship with food has hel ..read more

FoodMix Predictions 2023 From magnificent mushrooms to restaurants that serve just one thing to spelling out specifically the reasons why sustainability matters; the upcoming year is promising to be one of the most exciting in food culture yet! As both food marketers AND foodies, we at FoodMix continue to be fascinated and inspired as the world of food evolves and moves into the future. Take a peek at our predictions for what might be on the menu in 2023. 1. Sustainability Becomes More Specific.  Move over “sustainability washing,” and tell us exactly how you help the environment. E ..read more

FoodMix Marketing Communications Powers Up Via Internal Promotions Melanie Sawyer assumes the role of Creative Director/Writer and Jeremy Anderson takes the reigns as Associate Creative Director. CHICAGO, Ill. (August 22, 2022) – FoodMix Marketing Communications, a leading food & beverage marketing agency specializing in helping foodservice and retail brands successfully generate Brand Love, is proud to announce two internal promotions that will further enable them to continue delivering the top-notch service they are known for. Melanie Sawyer assumes the role of Creative Director/Write ..read more