Red Gold “We’ve Done the Math”  By Melanie Sawyer In life and in business, it’s important to choose a partner that has your back. At FoodMix, we pride ourselves on creating marketing that works hand in hand with the efforts of our clients’ sales teams to overcome obstacles. Recently, we did just that for Red Gold Foods.   Operators of K-12 cafeterias—an important Red Gold Foods target market—face complex challenges. They need to meet stringent nutritional standards and stay within budget, all while creating meals that students will actually eat. With a vast product portfolio ..read more

Laughing Matters – How to Make Humor Work for Your Brand  By Jeremy Anderson Heard any good jokes lately? Well, if you’ve been paying attention to the vast majority of modern advertising the past few years, the answer is probably a pretty resounding no. Whether it’s a response to increased social sensitivity or simply digital overload, sadly, conservative corporate leadership has led us to a world where laughter has definitely been lacking in a lot of brands’ creative briefs.  If you’re a conservative corporate overlord and you’re reading this, we at FoodMix are gently urging you ..read more

Tapping into the Next Generation of Culinary How Marketing Inspires Culinary Creativity By Melanie Sawyer, Creative Director Part of the magic of marketing is its ability to inspire people. And in culinary arts – an industry that relies on inspiration – good marketing can really propel things forward. Case in point: our recent 360 campaign for Smithfield Culinary. With “Next Gen,” we tapped noteworthy culinary students and young chefs for their viewpoints, shining a light on the future of foodservice. These up-and-comers—including one named National Student Chef of the Year by the American ..read more

Anna Roderman, Assistant Account Executive Getting to Know the Faces at FoodMix Meet Anna Roderman, our Assistant Account Executive here at FoodMix. After starting out as an intern, Anna has become a fixture in our agency. A valued member of our Culture Committee, Anna is always ready to brandish her FoodMix spirit. A recent graduate from the University of Kansas with a degree in Strategic Communications and minors in Business and Fine Arts, Anna has put her degree to good use by fully immersing herself in the world that is the foodservice industry. “Anna is both thoughtful and thorough in ..read more

David Wasserman, Account Executive He is the epitome of Brand Love – whether it’s his flashy Crocs or head-to-toe Bush’s Beans jumpsuit, you can count on him to represent your brand in a great light. “David adds a ton of positive energy to the team every day – bringing laughter and humor to each job, as he collaborates with the team to produce great work for our clients,” shares Rachel Hansen, Group Account Director. “He is a rare hybrid creative and business type – a great communicator, writer and presenter, and a whiz with data and numbers. He is kind of like the Swiss Army knife of our tea ..read more

David Wasserman, Account Executive Here we go again, what’s going to be hot in 2024? We look at food, consumer, channel, and marketing trends that you may want to take notice of in the New Year! A lot can happen between the farm and the table. From foodservice to retail, today’s consumers want to know all about the journey their food takes to get from you to them. With so much of the population becoming more and more interested in knowing where their groceries were grown, it’s more important than ever for brands to translate the path of their products into a compelling story. At FoodMix, we b ..read more

Chris Miller, Group Creative Director Getting to Know the Faces at FoodMix Meet Chris Miller, our Group Creative Director at FoodMix. With over a year of experience at FoodMix, Chris has made a significant impact on the agency at large. As a 35-year veteran of the advertising industry, Chris brings with him a wealth of B2C and B2B experience and a roster of industry accolades. He’s implemented dynamic and award-winning brand strategies for clients ranging from Chiquita Banana, McDonald’s, Case New Holland, and Disney. “I’m honored to be here. It’s our job to produce meaningful work for our ..read more

The True Story Behind The Famed Starlight Mint Surprise Cookie Here at FoodMix, one of our favorite things about the holiday season is of course all the Cookies. Lucky for us, we just so happen to have a direct descendent of a rather famous cookie creator on our very own staff. You see, our business coordinator, Dana Smith is the Great Niece of Laura Rott, the visionary baker behind the recipe for “Starlight Mint Surprise Cookies”. These amazing cookies were actually the runner-up winner in the first ever Pillsbury Bake Off way back in 1949.   As Dana tells us, Great Aunt Laura was ..read more

We’re Having a Heatwave! Eddie & Ozzie Award FoodMix is happy to announce that “She Brings the Heat”, our award-winning Smithfield Culinary campaign that highlights the growing movement of innovative and inspiring women chefs is still red hot! The work just won an Honorable Mention in the B2B category of Sponsored Content from the Eddie and Ozzie Awards.  Check it out here https://www.eddie-ozzie.com/ Designed to shine a light on women working in the foodservice industry who have held or currently hold top positions, “She Brings the Heat” is meant to inspire more women to pursue ca ..read more

We’re Having a Heatwave! Eddie & Ozzie Award Here we go again, what’s going to be hot in 2024? We look at food, consumer, channel, and marketing trends that you may want to take notice of in the New Year! But before we go – how did we do last year? Of 8 predictions last year, we can say confidently that all rang true to varying degrees. Check out our news section of foodmix.net and judge for yourself.  Most substantively, we predicted that the bloom may be off the rose that is called the MetaVerse – maybe Facebook changed their name too soon? AI Inc. might have been a better choice ..read more