2024 marks the end of MorganMyers’ remarkable shareholders’ leadership. Discover the impact they’ve had on our food and ag clients. Read more The post Celebrating a Legacy of Leadership appeared first on MorganMyers, a G&S Agency ..read more

We’re entering 2025 with a new leadership team at the helm. Get to know the team and see what’s next for MorganMyers. Read more The post Robin Brannin Named MorganMyers Managing Director, MM Leadership Team Established appeared first on MorganMyers, a G&S Agency ..read more

Two legacy agencies unite to create positive change in agriculture and food. Partnerships can redefine the landscape, create opportunities for growth, innovation, and enhanced impact. We are delighted to announce a significant milestone in MorganMyers’ journey as we transition from a stand-alone company to a fully owned subsidiary of G&S Integrated Marketing Communications Group (G&S). Called MorganMyers, a G&S Agency, we are well positioned for the future. Joining G&S allows us to expand our capabilities, extend our reach, and serve clients with even greater impact, while givi ..read more

Kendra is a 32-year-old accountant and mother of two children, ages 6 and 4, who resides in Wheaton, a suburb just outside Chicago. Nutrition and sustainability matter to this millennial mom, but she’s uncertain whether she’s making good food choices for her family. She mostly uses Instagram, Facebook and internet searches for information related to food. She loves living near Chicago so her family can frequent the museums, aquarium, zoo and other family-friendly attractions. Kendra isn’t a real person. She’s an audience persona. To be successful in marketing, you have to follow the golden rul ..read more

Picture this: You’re casually strolling through your Facebook feed, swiping idly past the usual suspects when, BAM! A sponsored post appears, and you can’t help but push pause on your endless scrolling. That’s the power of a well-crafted content strategy and the finesse of content marketing at its finest. What is content strategy? Content strategy is your “why.” It’s the thought and research behind a content marketing campaign. The content strategy identifies what is important to your target audience. Pinpointing content themes and topics upfront ensures you are addressing your audience’s need ..read more

When for-profit and nonprofit organizations combine forces to make a difference, everyone wins. Cause marketing can win over customers in a genuine way and still achieve company success. Establishing Authenticity is Key In an era when consumers are increasingly scrutinizing food and agricultural brands, authenticity has become the holy grail of building brand affinity and loyalty. And cause marketing is proven to deliver this game-changing authenticity consumers crave. The vast majority of consumers (86%) say authenticity matters when deciding what brands they like and support. That number is ..read more

Companies find themselves in an era of unprecedented pressure from consumers, investors, regulators, and others to commit to sustainability goals and commitments. And companies are responding. According to Harvard Business Review, most of the world’s largest companies have set sustainability goals and report on them. However, not all consumers are buying it. A troubling gap in consumer trust Recent research shows a growing trust gap between consumers and corporations when it comes to sustainability. Only 38% of U.S. consumers surveyed believe corporations when they claim commitments to enviro ..read more

During Hunger Action Month 2023, we recognize that hunger remains a challenge for many Americans. Feeding America states 34 million Americans are food insecure and 1 in every 8 children worries where their next meal will come from. With so many Americans lacking the means to feed their families, it’s important we all do our part to help fight hunger.  Taking Action for Hunger Action Month  At MorganMyers, our work centers around supporting those who play a vital role in food production — farmers, ranchers, agribusinesses, food companies and other brands along the food supply chain. W ..read more

Brand Transparency & Traceability: THE Imperative for CPG Food Brands In an era where consumer empowerment is at its peak, the demand for brand transparency and traceability in the food industry has reached unprecedented heights. Consumers are expecting more honesty from the consumer packaged goods (CPG) food brands they love. People crave a deeper understanding of ingredient information and nutrition facts, where their food comes from and how it was grown or raised. They use this information to make informed purchasing decisions about the foods they choose to serve on their dinner tables ..read more

Today, environmental sustainability is firmly rooted in the frontal lobes of the modern consumer. Not so surprising, given we are constantly served images and messaging that paint a dire picture of our planet, and that we, as humans, are the problem. This creates varying degrees of “eco-anxiety” and responsibility in the consumer mind. One of the simplest ways consumers quell that anxiety is by voting with their pocketbooks and making purchases from brands that support a sustainable future. For most consumers, this means consciously seeking out and buying products that align with their values ..read more