Understanding key consumer insights can help you maximize your packaged food marketing plan and ensure you're connecting with your customers. Understanding not only what consumers are doing, but digging deeper into the WHY is critical to marketing your packaged food brand. When you look at what your customers are doing and what is driving that behavior, you can create marketing messages, tactics and strategies that deeply connect with your customers.  There are 4 key insights I want to highlight: Holiday shopping is starting early again this year. Consumers started shopping e ..read more

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Donec sed odio dui. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Donec sed odio dui. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Nullam quis risus eget ..read more

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Donec sed odio dui. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Donec sed odio dui. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Nullam quis risus eget ..read more

Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Nulla vitae elit libero, a pharetra augue. Cras mattis consectetur purus sit amet fermentum. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Sed posuere consectetur est at lobortis. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Donec sed odio dui. Cras mattis consectetur purus sit amet fermentum. Etiam porta sem malesuada magna mollis euismod ..read more

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do. Be clear, be confident and don’t overthink it. T ..read more

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do. Be clear, be confident and don’t overthink it. T ..read more

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do. Be clear, be confident and don’t overthink it. T ..read more

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do. Be clear, be confident and don’t overthink it. T ..read more

Clubhouse is a relatively new social media platform that's been the talk of digital marketers and entrepreneurs for the last few weeks. In the latest reports (1/24/2021) the app currently boasts 2 million weekly users and has massive funding for continued growth. Currently invite-only and exclusively on Apple's iOS, the exclusive nature of Clubhouse has further fueled its fast growth. Bottom line, this social media network is popping very quickly. In coming weeks the app will open up to Android users and expect the doors to open without a need for an invite. The basics Clubhouse is an audio-o ..read more

This year’s holiday shopping season will be unlike many any of us have ever seen. COVID has affected everyone, and the food industry is right in the middle of this. Food marketers are likely left wondering what messages should we say? How do we reach our customers and not sound insensitive? Recent consumer data is revealing three key trends that should inform your holiday marketing strategy. Trend 1: Holiday Shopping Will Be Different Shopping this holiday season will be different. Most consumers say COVID will affect how they celebrate and shop for the holidays. How?  By shopping e ..read more