Private brands who wish to successfully navigate the changing CPG landscape must leverage emerging trends and learn from winning strategies from national brands. While the demand for food and beverage products remains relatively consistent, it’s no secret that CPG sales have fluctuated over the last three years. Between changing consumer shopping behaviors and economic instability, CPG brands have had to embrace flexibility in order to prosper. For many legacy brands, this isn’t the first time they’ve had to adopt such an approach—and private brands should take note. Yes, CPG marketing has rec ..read more

CPG marketing for competitive products must stand out both in-store and online to match modern consumer buying habits. Pandemic-era shopping habits had many food & beverage CPG brands scrambling to enhance their digital presence for the online shopping boom. Today, as many consumers return to physical stores, standing out both virtually and in-store is non-negotiable. And for products in competitive markets, standing out in both channels is even more important.  Even before 2020, CPG marketing for competitive products has always required a bit of creativity. In-store shelves are packe ..read more

Unsubstantiated ad claims in short-term content like Instagram and TikTok can lead to legal repercussions for brands and influencers alike. Learn how to leverage these digital channels while avoiding pitfalls. With today’s digital landscape, marketing materials are being developed and advertised in a much shorter time frame than in years past. These channels include websites, social media, influencer marketing, and even emerging technologies that influence how brands market and sell products online. Temporary content, like that found on several social media platforms, can be a particularl ..read more

The ChefsBest Excellence Award is more than a medallion. It’s a trust mark that tells shoppers that the product that bears the award has been identified by our ChefsBest Master Tasters as having surpassed quality standards. While consumers always prefer to purchase food and beverage products that taste good, taste-related claims are tricky. Statements such as “great tasting” lack the context needed to act as a meaningful selling point to shoppers. In addition, making unsubstantiated ad claims comes with legal risks. That’s why third-party taste validation is essential. Not only do services li ..read more

The forecasted food and beverage trends for 2023 could create hugely successful products, but they still have to taste good. While the last few years have been a combination of highs and lows for the food and beverage industry, 2023 is looking to be a time of innovation and product line expansion. Consumers are craving exciting new flavors, plant-based products are booming, and non-traditional food & beverage trends are making their way into the mainstream—and that’s just the beginning. Leverage the Upcoming Flavor Trends of 2023 When it comes to fruit flavors, yuzu and tamarind are predic ..read more

When CPG marketing leverages taste correctly, food and beverage products in categories with low taste expectations can stand out from competitors and build brand loyalty. While taste preferences are subjective, consumers expect that certain products will taste “good” regardless of the brand simply because of their food preferences. For example, while a consumer may have a brand preference for marinara sauce, the fact that they enjoy marinara, in general, creates a certain expectation for the entire category.  But what about food and beverage categories that aren’t always regarded for thei ..read more

CPG marketing that leverages positive ESG performance will attract younger generations whose buying power will only increase with time. Younger generations, particularly Gen Z, are more and more aware of the impact their shopping habits have on the world around them. As a result of that, brands with robust ESG (environmental, social, and governing) programs are more appealing to them. Considering the buying power of both Millenials and Gen Z, these consumer preferences can’t be ignored.  According to NASDAQ, these groups account for 43% of the US population and 49% of the global populatio ..read more

Food & beverage CPG marketing that emphasizes a product’s value proposition can help convey quality regardless of price point. The phrase “you get what you pay for” implies that paying a higher price for something means it will be of higher quality. However, while this assumption is accurate for some products, it’s not always the case for food and beverage products. While many consumers are still under the impression that price is an accurate indicator of quality, many common pricing strategies don’t necessarily reflect quality whatsoever. For food & beverage CPG marketing, the challen ..read more

CPG marketing that leverages private brand food and beverage awards can more easily overcome the private brand stigma. In the past, private food and beverage brands were perceived as cheaper, low-quality versions of popular name-brand products. Regardless of whether it was true, consumers often opted for more recognizable brands because of the implied quality and trustworthiness of the products.  While the private brand stigma isn’t as widespread as it used to be, these brands still have an uphill battle. Not only are they competing against well-known legacy brands, but they also have to ..read more

CPG marketing strategies for e-commerce should prioritize optimized product pages, frictionless shopping experiences, and high-quality marketing assets. Before developing an e-commerce CPG marketing strategy, it’s important to understand that the online shopping experience is very different from the brick-and-mortar one. Limited in-store shelf space requires strategic packaging designs to stand out and appeal to shoppers. Platforms like Amazon, however, provide access to hundreds of products in addition to product pages that present more in-depth information, images, and even feedback fro ..read more