7 Tips for Creating a Social Media Editorial Calendar for a Restaurant
The Cyphers Agency » Food Marketing
by Bridget Meyers
7M ago
While delicious food and fun drinks are easy and exciting to write about, creating an editorial calendar for a restaurant involves a lot of planning. Check out our top tips for crafting an editorial calendar that will pull in hungry guests and spread the word about your restaurant’s good eats. 1. Understand the Restaurant’s Current […] The post 7 Tips for Creating a Social Media Editorial Calendar for a Restaurant appeared first on The Cyphers Agency ..read more
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Using #Food Hashtags on Instagram
The Cyphers Agency » Food Marketing
by Sarah Sutherland
7M ago
Food brings people together, which is now also true for the digital world! Whether it’s a picture of what someone had for dinner or a hands-and-pans video that shows us how to whip up a delicious dish, it’s almost inevitable that you will run across some type of food-related post when scrolling through your Instagram […] The post Using #Food Hashtags on Instagram appeared first on The Cyphers Agency ..read more
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Top 5 Reasons a Restaurant Should Hire an Ad Agency
The Cyphers Agency » Food Marketing
by Kristin Dyak
7M ago
The restaurant industry is grueling, unpredictable, and yet extremely rewarding for successful chefs and restaurateurs. The end product that comes from all the hard work shouldn’t fall short because of a lack of marketing. Most recently, customers turn to social media to discover, follow and engage with their favorite local establishments. For those managing the […] The post Top 5 Reasons a Restaurant Should Hire an Ad Agency appeared first on The Cyphers Agency ..read more
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Food Brands: Prepare for an Ugly 2014
The Cyphers Agency » Food Marketing
by Anna Forbes
7M ago
Don’t worry; it’s not your sales that have to be ugly, it’s your food. Business Week recently shared details from JWT’s annual trends report predicting that 2014 will be “proudly imperfect,” especially in the food industry. And we have to admit, we’re pretty excited to embrace the not-so-perfect world of food. Enough of the over-styled […] The post Food Brands: Prepare for an Ugly 2014 appeared first on The Cyphers Agency ..read more
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Should you Follow the Latest Franchise Food Trend?
The Cyphers Agency » Food Marketing
by Cyphers Agency
7M ago
It never ceases to amaze me how food trends can sweep across the country creating a domino effect in the franchise industry. Once upon a time, it was bagel shops, then Mexican fast-casual, then every manner of hamburger imaginable. Most recently, pizza concepts are hotter than a large pie fresh out of the oven. Not […] The post Should you Follow the Latest Franchise Food Trend? appeared first on The Cyphers Agency ..read more
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Things We Love: Healthy Life Bread
The Cyphers Agency » Food Marketing
by Anna Forbes
7M ago
One of the greatest things about the prospect of working with a new brand is trying out the product. At The Cyphers Agency, we believe that we do our best work for the brands that we truly love. You know, those products that you don’t have to force yourself to get behind, the ones that […] The post Things We Love: Healthy Life Bread appeared first on The Cyphers Agency ..read more
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A Social Media Campaign That Will Leave You “Satisfried”
The Cyphers Agency » Food Marketing
by Cyphers Agency
7M ago
Burger King recently launched their new product, Satisfries and they are hitting the nail on the head with every aspect of their social media campaign. Burger King is behind its competitors in terms of sales and customer satisfaction. Their new Satisfries are meant to revamp their image as well increase their credibility. The great thing […] The post A Social Media Campaign That Will Leave You “Satisfried” appeared first on The Cyphers Agency ..read more
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The Importance of Great Food Photography for Your Brand
The Cyphers Agency » Food Marketing
by Lucas Hanyok
7M ago
It’s really important to take great photos of our food. Let’s all agree on this, for the sake of our appetites and the sake of our brands. There are so many levels at which we experience a photo. The basic human need for food draws us into a brand image of food, while our more […] The post The Importance of Great Food Photography for Your Brand appeared first on The Cyphers Agency ..read more
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3 CPG Social Media Campaigns That Are Doing Something Right
The Cyphers Agency » Food Marketing
by Cyphers Agency
7M ago
The Consumer Packaged Goods or CPG market is a booming one. Valued at approximately 2 Trillion dollars, as a marketer it can be a bit overwhelming. Although the CPG market is somewhat saturated, some companies have gone above and beyond to make their product stand out using social media. Here are three brands that we […] The post 3 CPG Social Media Campaigns That Are Doing Something Right appeared first on The Cyphers Agency ..read more
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One Crazy Campaign + One Clever Contest = 11K Entries
The Cyphers Agency » Food Marketing
by Danielle Ensley
7M ago
If you haven’t noticed, we get a lot of gratification out of successful campaigns that are dead on strategically. So we just have to brag about the totally awesome Social Media campaign we just finished for one of our favorite clients, Better Than Bouillon. The campaign concept dramatized what our current fans have been telling us […] The post One Crazy Campaign + One Clever Contest = 11K Entries appeared first on The Cyphers Agency ..read more
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