When you think about wastewater what comes to mind (and nose)? Likely, a long list of bad-smelling, murky colored substances: human waste, sewage, food scraps, oils, soaps, and chemical pollutants. While no one argues that wastewater is a messy cocktail, a huge environmental hazard, and a painful headache for industry and municipalities, it also has unfulfilled potential as a valuable contributor to sustainable agriculture and a global food secure future. Given that half of the world's population will suffer severe water stress by 2030, the time has come to stop looking at wastewater as a liab ..read more

One of the upsides of my job is being able to be a part of a process and see things come to fruition. This for me, is also one of the great benefits of working at Netafim. As a company which was born in the fields and was led by farmers, the strategy has never seemed to revolve only around selling products but rather around bringing an entire agricultural project to life. Over the last 10 years I have been privileged to embark on this exciting journey many times and accompany farmers, governments and organizations around the world who chose us as their partners when transforming their farming ..read more

For all of us who may have forgotten, our food chain starts with photosynthesis. Yes, the process we learned about in elementary school. Everything alive on planet earth depends on the miraculous ability of plants to turn carbon dioxide (CO ), sunlight, and water into carbohydrates (sugar). CO comes from the atmosphere, actually, we have too much of it. Light is courtesy of the sun, but water needs to reach the plant's roots either naturally by rain, or artificially by irrigation. Without the constant availability of water, the food-producing machine called a plant works in a suboptimal way or ..read more

20 years ago, it used to be very simple. When I had an idea for a product or a feature I would leave my desk, go down to the manufacturing floor and ask the technician to scoot over so I could try it out. An hour later I would know if I had something worth investing in, or whether this whole idea would just be a big flop. Years later, I found out that this innate development process even had a really fancy ..read more

20 years ago, it used to be very simple. When I had an idea for a product or a feature I would leave my desk, go down to the manufacturing floor and ask the technician to scoot over so I could try it out. An hour later I would know if I had something worth investing in, or whether this whole idea would just be a big flop. Years later, I found out that this innate development process even had a really fancy ..read more

20 years ago, it used to be very simple. When I had an idea for a product or a feature I would leave my desk, go down to the manufacturing floor and ask the technician to scoot over so I could try it out. An hour later I would know if I had something worth investing in, or whether this whole idea would just be a big flop. Years later, I found out that this innate development process even had a really fancy ..read more

20 years ago, it used to be very simple. When I had an idea for a product or a feature I would leave my desk, go down to the manufacturing floor and ask the technician to scoot over so I could try it out. An hour later I would know if I had something worth investing in, or whether this whole idea would just be a big flop. Years later, I found out that this innate development process even had a really fancy ..read more

20 years ago, it used to be very simple. When I had an idea for a product or a feature I would leave my desk, go down to the manufacturing floor and ask the technician to scoot over so I could try it out. An hour later I would know if I had something worth investing in, or whether this whole idea would just be a big flop. Years later, I found out that this innate development process even had a really fancy ..read more

20 years ago, it used to be very simple. When I had an idea for a product or a feature I would leave my desk, go down to the manufacturing floor and ask the technician to scoot over so I could try it out. An hour later I would know if I had something worth investing in, or whether this whole idea would just be a big flop. Years later, I found out that this innate development process even had a really fancy ..read more

20 years ago, it used to be very simple. When I had an idea for a product or a feature I would leave my desk, go down to the manufacturing floor and ask the technician to scoot over so I could try it out. An hour later I would know if I had something worth investing in, or whether this whole idea would just be a big flop. Years later, I found out that this innate development process even had a really fancy ..read more