Exit Intent by Growthbuster
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Exit Intent is a CPG marketing podcast featuring the people and strategies focused on growth, investment, and acquisition. Growthbuster CEO, Vasa Martinez, hosts and curates bite-sized conversations packed with actionable insights.
Exit Intent by Growthbuster
3y ago
Show Links
Check out Growthbuster
Check out Konnect
Follow Vasa Martinez on LinkedIn
Follow Sabina Gault on LinkedIn
Employee surveys Sabina spoke about: Office Vibe
Key Takeaways:
12:17 –– On not doing what others do "I said, 'Look, I think this is not about looking at what everybody else is doing. I think this is about looking at who our tribe is and how do we develop that tribe of consumers that are going to love what we do, and that are going to believe in us and they're going to be our advocates ..read more
Exit Intent by Growthbuster
3y ago
Quote of the Show:
"We like to say about websites that people don't shop there, it's just where they check out."
• Follow growthbuster on Instagram
• Follow growthbuster on LinkedIn
• Visit the growthbuster blog
• Connect with Kelsey on LinkedIn
• Visit getpaloma.com ..read more
Exit Intent by Growthbuster
3y ago
• Follow growthbuster on Instagram
• Follow growthbuster on LinkedIn• Follow Foodie Fit on Instagram
• Visit foodiefit.com
• Visit the growthbuster blog  ..read more
Exit Intent by Growthbuster
3y ago
Oliver shares his past experience (reality TV, Brandable) along with his current projects (GO Ventures, Mate Fertility). We talk about storytelling, influencer-led brands, Walmart Strategy, and more!
Follow growthbuster:
LinkedIn
Instagram
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Exit Intent by Growthbuster
3y ago
Where you can't have custom bundles by channel, you want to have really tight control of your distribution. Know who you're selling to. And then for path-to-market distribution strategy, which is what most brands get wrong, launch e-commerce first, everything else second ..read more
Exit Intent by Growthbuster
3y ago
Exit Intent Ep. 02: Preparing for iOS14 w/ Post-Purchase Surveys feat. Matt Bahr of EnquireLabs
If you're looking for the cliff notes, here are some actionable that you can take away with you today.
The four pillars of post-purchase surveys are:
Attribution
Conversion Rate Optimization (CRO) e.g., how was your experience?
Personalization
Customer research.
In order to improve response rate, you'll want to:
Remove any pop-ups on your order confirmation page
Load time is key. remove any excess scripts that aren't a higher priority than the data you're seeking.
Make it fun!
Request an a ..read more
Exit Intent by Growthbuster
3y ago
Show Links
Check out Outer Aisle
Check out Growthbuster
Follow Vasa Martinez on LinkedIn
Show Notes Key Takeaways0:36 — A human channelThe reason marketers are turning to text-based campaigns is because people like it — and it works.“It's a very human channel. People are beginning to be more open to shopping via text. People are certainly open to communicating via text. I think it's a big homage to Dirty Lemon who began this years ago, in I think 2016, with their automation and their proprietary API. Now people are really catching up to it in the e-commerce space. And it's been really ..read more