The State of PR & Company Culture (with Sabina Gault Founder & CEO of Konnect Agency)
Exit Intent by Growthbuster
by Growthbuster
3y ago
Show Links  Check out Growthbuster Check out Konnect Follow Vasa Martinez on LinkedIn  Follow Sabina Gault on LinkedIn Employee surveys Sabina spoke about: Office Vibe Key Takeaways: 12:17 –– On not doing what others do "I said, 'Look, I think this is not about looking at what everybody else is doing. I think this is about looking at who our tribe is and how do we develop that tribe of consumers that are going to love what we do, and that are going to believe in us and they're going to be our advocates ..read more
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Facebook Messenger as a Sales Channel with Kelsey Hunter of Paloma
Exit Intent by Growthbuster
by Growthbuster
3y ago
Quote of the Show: "We like to say about websites that people don't shop there, it's just where they check out."  • Follow growthbuster on Instagram • Follow growthbuster on LinkedIn • Visit the growthbuster blog • Connect with Kelsey on LinkedIn • Visit getpaloma.com ..read more
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How Foodie Fit's CMO Leveraged Community to Grow His Meal Prep Company by 4900% in 6 Years (with Alex Lee)
Exit Intent by Growthbuster
by Growthbuster
3y ago
• Follow growthbuster on Instagram • Follow growthbuster on LinkedIn• Follow Foodie Fit on Instagram • Visit foodiefit.com • Visit the growthbuster blog  ..read more
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Oliver Bogner on Storytelling, Social Proof, and Influencer-Led Brands
Exit Intent by Growthbuster
by Growthbuster
3y ago
Oliver shares his past experience (reality TV, Brandable) along with his current projects (GO Ventures, Mate Fertility). We talk about storytelling, influencer-led brands, Walmart Strategy, and more! Follow growthbuster: LinkedIn Instagram   ..read more
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Digital Channel Strategy from an Amazon Marketer's Perspective (with Jed Rawson)
Exit Intent by Growthbuster
by Growthbuster
3y ago
Where you can't have custom bundles by channel, you want to have really tight control of your distribution. Know who you're selling to. And then for path-to-market distribution strategy, which is what most brands get wrong, launch e-commerce first, everything else second ..read more
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Preparing for iOS14 w/ Post-Purchase Surveys (with Matt Bahr)
Exit Intent by Growthbuster
by Growthbuster
3y ago
Exit Intent Ep. 02: Preparing for iOS14 w/ Post-Purchase Surveys feat. Matt Bahr of EnquireLabs If you're looking for the cliff notes, here are some actionable that you can take away with you today. The four pillars of post-purchase surveys are: Attribution Conversion Rate Optimization (CRO) e.g., how was your experience? Personalization Customer research. In order to improve response rate, you'll want to: Remove any pop-ups on your order confirmation page Load time is key. remove any excess scripts that aren't a higher priority than the data you're seeking.  Make it fun! Request an a ..read more
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The SMS Commerce Revolution is Here to Stay (with Vasa Martinez)
Exit Intent by Growthbuster
by Growthbuster
3y ago
Show Links Check out Outer Aisle Check out Growthbuster Follow Vasa Martinez on LinkedIn  Show Notes Key Takeaways0:36 — A human channelThe reason marketers are turning to text-based campaigns is because people like it — and it works.“It's a very human channel. People are beginning to be more open to shopping via text. People are certainly open to communicating via text. I think it's a big homage to Dirty Lemon who began this years ago, in I think 2016, with their automation and their proprietary API. Now people are really catching up to it in the e-commerce space. And it's been really ..read more
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