For years, conventional wisdom has said that outbound sales works in B2B but not B2C. The reason? Email. In business sales, you can source and validate work emails. In consumer sales, personal emails are difficult to find and even harder to verify, often leading to spam filters. Brandon Healy, VP of Sales & Growth at Hemlane, took on this challenge head-on.  Highlights include: How and Why B2C Cold Outbound? (04:15), The Biggest Driver to Cut CAC in Half (07:08), Data Sources for B2C Outbound (10:56), Crushing Dials and Closing Deals (16:58), And more… Stay updated with our podcast an ..read more

Paul Doerwald set out to solve a problem he knew well. Helping small consultancies manage multiple projects without getting lost in Trello boards and Gantt charts. The idea made sense. It was solving a real issue. But when he brought it to his target audience, the response was clear: "I wouldn’t use it." Instead of defending his idea, Paul listened. The same person, without prompting, brought up a completely different frustration: timesheets. That’s when Clockk was born. Highlights include: Scratching Your (Product) Itch (03:42), Customer Development Questions (05:25), The Product Validat ..read more

Quitting a stable job to start a company is a bet on yourself. For Courtney Krstich, that bet started with a simple but widespread problem in the landscaping industry: business owners didn’t have an easy way to track their finances. You don’t need the perfect product from day one to turn an idea into a business. it’s You need constant validation, adaptation, and execution.  Product-market fit is a spectrum. It’s a process of proving demand, refining the solution, and earning customer trust. Highlights include: Betting on Your Skills (01:21), Accelerating Your Start-Up Idea (04:39), Custom ..read more

Like many startups, PostNitro didn’t start with its current idea. It began as a Twitter automation tool until Elon Musk’s API changes forced a complete reset. With two months of development scrapped, the team had to rethink everything. During this transition, Muneeb Awan promoted its original product by designing carousel posts and infographics. The process was frustrating. Manual, time-consuming, and inefficient.  Highlights include: Market Validation Before Building (03:05), Free Product Beta Release (04:30), Building In Public, Twitter Edition (06:10), Launching Pricing Plans Without L ..read more

Territory design is often overlooked yet crucial to sales strategy. In this episode, Collin Stewart is joined by Hayes Davis, Co-founder and CEO of Gradient Works, and Lily Youn, Head of Growth, to explore the intricacies of territory design and its impact on sales performance. Highlights include: When to Think about Territory Design? (07:12), The Sales Dragon Persona (25:06), And more... Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth ..read more

Every founder starts with a problem. For Zach Barney, that problem was event sales. After years of leading sales teams, attending conferences, and struggling with lead attribution, he realized something: event-driven sales was broken. “You don't move up in sales leadership unless you know your numbers,” Zach explained. “But when it came to conferences and trade shows, tracking real impact was a nightmare. Slow, manual, and expensive.” The turning point? After another frustrating experience of waiting weeks for messy badge scan data, he decided to fix it. Highlights include: Conferences as a Le ..read more

Most outbound tools rely on static filters like job titles, industries, and company size. But sales teams know that’s not enough. The real challenge is finding the right prospects with real buying intent. That’s where Apollo’s AI platform changes the game. Tyler Phillips, Principal PM of AI at Apollo, explains how their latest AI power-ups transform outbound sales. Highlights include: What Apollo is Building (01:22), Finding Alpha (06:42), Playing with Apollo and Clay (09:31), Apollo’s Favorite Use Cases (15:17), And more… Are you looking to create repeatable, scalable, and predictable re ..read more

Startups always pivot, but the best pivots happen when a clear customer demand meets the right expertise. That’s precisely what happened to Angelo Ferro and his team at Playably. The team initially built an AI-powered landing page product. It gained traction, but working with direct-to-consumer brands presented challenges. Customers often requested endless edits, slowing down launch times. Even when engagement metrics were strong, brands prioritized short-term conversion wins over long-term improvements. Highlights include:  Before the Pivot (02:23), Was that Enough Validation? (03:53), Where ..read more

Starting a company often feels like standing at a crossroads, overwhelmed by countless possibilities and opinions. That’s the situation Fixify’s co-founder, Mase Issa, and his team found themselves in when brainstorming their next venture. Highlights include:  Where did Fixify's First 10 Customers Come From? (08:40), Betting on Success as a Founder (11:30), And more... Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth ..read more

Sendoso's early success didn’t come from chance. It resulted from solving a real, overlooked pain point in the market. By blending founder-led outbound sales with a sharp understanding of buyer challenges, Co-founder Kris Rudeegraap and his team secured their first customers and laid the groundwork for scaling. Highlights include: Startup Sales and Marketing Strategies (12:46), Pricing Strategies and Early Customers (29:04), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth ..read more