347: What Founders Get Wrong About GTM Efforts with Kellen Casebeer
Predictable Revenue Podcast
by Collin Stewart
3d ago
This conversation between Kellen Casebeer (Founder of The Deal Lab) and Collin Stewart highlights the strategic matrix approach. It shows how it operationalizes segmentation to adapt campaigns based on real-time feedback, enhancing engagement and conversion.  This approach aligns marketing efforts with current market realities and emphasizes strategic agility and depth, which are crucial for sustained success in dynamic business environments. Highlights include: How to Break Out Segments for Go-to-Market? (3:02), Where are you today? Vs. Where do you want to be tomorrow? (07:34), Is the M ..read more
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345: From Desert Wanderings to Startup Success with Jacob Bank
Predictable Revenue Podcast
by Collin Stewart & Sarah Hicks
2w ago
In this episode, we explore Jacob Bank's entrepreneurial journey as the founder of Relay.App.  Join us as we explore his extensive search for product-market fit and detail the intricate process of evolving an idea into a viable business. This episode unpacks the trials and triumphs of bringing a product to life in the competitive tech landscape. Highlights include: The First Year in The Desert (00:34), The Iteration Process to Create the Right Product (10:43), Leveraging Your Network as a Founder (23:37), "You're Right" vs. "That's Right" (30:28), and more… Are you looking to create repea ..read more
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344: How to get in front of your Audience Before they're Ready to Buy
Predictable Revenue Podcast
by Collin Stewart & Sarah Hicks
3w ago
In this episode, we're joined by Joe Sullivan, co-founder of Gorilla 76, a seasoned expert in the B2B industrial sector.  Joe sheds light on balancing educational outreach with sales tactics and how to position your brand as a thought leader in your industry. Highlights include: Why get in front of your audience before they're ready to buy? (01:04), Do You Break it Down in Segments? Personas? How to Build the List? (07:04), How to Curate Your LinkedIn Feed? (16:07), Email Newsletters for Customer Development (24:19), And more… Are you looking to create repeatable, scalable, and predictabl ..read more
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343: Crafting Sales Compensation Plans with Graham Collins
Predictable Revenue Podcast
by Collin Stewart & Sarah Hicks
1M ago
This time, we're diving into the nuanced world of startup sales compensation with Graham Collins, Head of Partnerships at QuotaPath. Their journey through startup sales landscapes reveals the delicate balance between incentivizing sales professionals and aligning with the company's growth trajectory. Highlights include: 100% Commission Roles? (01:00), Different Factors that Affect Compensation Plans (05:07), The Right Fit? (08:43), "The Quota is More of a Function of The Sales Cycle" (14:36), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ►  ..read more
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342: Effective Communication at Work with Christina Brady
Predictable Revenue Podcast
by Collin Stewart & Sarah Hicks
1M ago
In the digital age, where remote work has become the norm, mastering the art of communication has never been more critical. The ease and convenience of emails, texts, and Slack messages come with challenges, from misunderstandings to missed cues.  Joining us on the Predictable Revenue Podcast, Christina Brady from Luster.ai shares her expertise on enhancing communication in virtual teams, discusses common pitfalls, and offers actionable solutions for a more connected workspace. Where Do We Go Wrong when Communicating? (01:03), The Steep Slope of Internal Feedback (04:57), How to Get ..read more
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340: Trellus.ai's Journey to PMF
Predictable Revenue Podcast
by Collin Stewart & Sarah Hicks
1M ago
In the world of startups, achieving product-market fit is akin to navigating a complex maze with endless possibilities and just as many dead ends.  The journey of Trellus, as shared by its founders Dom and Ajinkya on the Predictable Revenue podcast, hosted by Collin Stewart, offers a candid exploration of this intricate process, shedding light on the trials, errors, and eventual insights that pave the way to success. Highlights include: The Original Idea Behind Trellus.ai (01:00), Pain (Points) Questions to Calibrate Cold Call Metrics (12:53), Large User Base Vs Revenue (20:07), "Let ..read more
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339: How to Fish in the Same Pond Without Pissing Everyone Off
Predictable Revenue Podcast
by Collin Stewart & Sarah Hicks
2M ago
In this episode of the Predictable Revenue Podcast, Collin Stewart reconnects with Matthew Roberts from Mosaic to discuss the evolution from broad-based prospecting to a hyper-focused strategy.  This transformation marks a significant shift in sales development, especially pertinent for those venturing into the field. They dive into the complexities and triumphs of efficiently refining their approach to target a specific market. Highlights include: Having a Productive Team with 9 Reps and 8k Accounts (02:34), How to Prioritize Accounts for Effective List Building (10:52), Signals to Kick ..read more
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338: From Broad Market to Focused Success with Kristie Jones
Predictable Revenue Podcast
by Collin Stewart & Sarah Hicks
2M ago
Collin Stewart dives into the intricate journey from founder-led sales to establishing the first sales team with Kristie Jones, founder of the Sales Acceleration Group.  This episode reveals the pivotal steps and strategies for early-stage growth and the seamless transition toward a structured sales force. Kristie shares her invaluable insights on extracting sales processes from founders' minds, adapting strategies for new hires, and setting realistic expectations for the sales journey ahead. Highlights include: Founder to Founder: The CEO Title Boost (02:01), Product-Market Fit is not Bi ..read more
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337: Trust and Value in Customer Relationships with Larry Levine
Predictable Revenue Podcast
by Collin Stewart & Sarah Hicks
2M ago
The difference between success and stagnation often boils down to one key element: trust.  This isn't just any trust but a deeply rooted belief in the value and integrity of the salesperson standing before you. On a particularly insightful episode of the Predictable Revenue Podcast, host Collin Stewart is joined by Larry Levine, a veteran sales guru and the visionary author behind "Selling from the Heart."  Together, they embark on a deep dive into the mechanics of building trust with prospects, customers, and accounts, a journey that promises to redefine how sales professionals ..read more
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336: Copywriting for Outbound with Joel Graber
Predictable Revenue Podcast
by Collin Stewart & Sarah Hicks
2M ago
In the dynamic world of outbound marketing, understanding the delicate balance between art and science is critical to crafting messages that truly resonate.  Collin Stewart hosts Joel Graber, CEO at Modern Outbound, for a conversation that sheds light on this delicate balance, offering actionable insights for marketers looking to refine their approach. Highlights include: Rules of Writing Outbound Copy (01:08), Say No to the "Prince of Nigeria" Email Vibe (06:49), "It's Like Sailing a Boat, Right?" (13:22), Focus on Contacts, Targeting and Triggers (18:19), And more… Are you looking to cr ..read more
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