The sales landscape has changed for both buyers and sellers. As sellers found themselves in a predominantly remote selling environment, they gained an exponential amount of data about their buyers in the process. Join Samantha and her guest, Joel Stevenson, CEO of Yesware, as they talk about how the shift in sales processes, even before the pandemic, has had both positive and negative impacts and how both buying and selling teams can re-tool their strategies in this shifting landscape for maximum success ..read more

Your customers aren't product managers, but their feedback drives your product decisions. As you gather their valuable feedback and prioritize their requests, it's important to understand the “why” behind them. Join Samantha and her guest, Matt Found, CEO of  UserVoice, as they discuss the importance of gathering customer feedback from multiple sources for product management, and be able to answer the question of WHY customers ask for product enhancements, versus simply requesting feature upgrades ..read more

You have an idea. Now what? How do you operationalize your idea so that it resonates with your audience’s hearts and minds? Join Samantha and her guest Tamsen Webster, Founder and Chief Message Strategist at Find the Red Thread, as they discuss her process for helping organizations find the connection that makes the invisible link between an audience's problem and the solution tangible, as well as actionable ..read more

Hitting a brand plateau is not a failure, but an opportunity. Join Samantha and her guest Evelyn Starr, author of Teenage Waste Brand, as they talk about adolescent growing pains brands experience over time, how to identify the symptoms, and practical ways to take your brand to the next level ..read more

Join Samantha and her return guest, Sangram Vajre, Co-Founder at Terminus and author of his new book, MOVE: The 4-question Go-to-Market Framework, as they discuss the strategic, transformational and alignment questions companies need to ask to reveal next steps to propel their business forward and to build a go-to-market blueprint to level-up their organization for long-term success ..read more

Employers have an ethical, legal and business obligation to address diversity, equity and inclusion in the workplace. And, navigating these issues and legalities is extremely complicated, but necessary to fight exclusion and harassment in the workplace. Join Samantha and her guest Rachel Gold, Attorney and Founder of Navigate Inclusion, as they tackle the legal aspects of inclusion and diversity in the workplace and the importance of putting processes in place before issues arise ..read more

Is Artificial Intelligence a part of your content strategy? Can AI help improve your content and drive more qualified traffic? Listen in with Samantha and her guest Jeffrey Coyle, Co-Founder and Chief Strategist at MarketMuse, as they talk about the intersection of content and AI ..read more

Marketing content fuels multiple spaces in our customers' journey. Join Samantha and her guest Erik Newton, VP of Marketing at Milestone, as they talk about the content conundrum, how to build better content that solves a problem and help grab a slice of the search pie ..read more

Regardless of where your content marketing function lives within your organization, the success of that function is directly related to developing a solid narrative arc from which to develop multi-faceted marketing campaigns. Join Samantha and her guest Tommy Walker, Founder at The Content Studio, as they discuss the pros and cons of content marketing as a silo within organizations, the challenges they face in defining their role within companies and the fundamental goal of creating a narrative arc from which to develop content ..read more

Whether you're an MSP supporting clients, or an enterprise serving global users, product marketing is now, more than ever, a team sport. Join Samantha and her guest William Toll, Head of Product Marketing at Acronis, as they discuss how marketing has shifted over the course of the past year and the importance of listening to our constituents as we help our customers and partners do better business ..read more