The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. The effects of business-to-business influencer marketing are more cha ..read more

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Understanding the synergy In today’s digital age, the fusion of public relations (PR) with social media marketing is not just beneficial; it’s essential. Why? Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Imagine having a tool at your disposal that not only spreads your message far and wi ..read more

As PR pros, we’re all about crafting captivating content that resonates with target audiences, fuels brand loyalty, and drives results. But reaching the right people with maximum impact? That’s where traditional media comes in. Sure, the communication landscape has evolved with the rise of self-publishing. But established news outlets still hold immense power. They boast dedicated audiences – readers, viewers, and listeners – offering unparalleled reach beyond your own promotional efforts. Intrigued? We dug into some of the latest research to uncover seven compelling reasons traditional media ..read more

This post is part of our monthly roundup series, where we identify hot topics in the media that PR pros and communicators should be aware of, along with our own takes on them. Feel free to offer feedback or add your comments! The Royal Blunder A photo of Kate Middleton, shared by Kensington Palace and later exposed as edited, sparked a PR crisis for the royals. There has been no shortage of news this month about “Kategate” – the royal photo faux pas. Here are just some of the headlines: Princess Catherine apologizes after doctored photo is removed from wire services (PR Daily), Kate Middleton ..read more

In the wake of continued global shifts and disruptions, the travel and hospitality industry has been on a journey of transformation in the years after COVID-19. As we stride through 2024 toward Spring Break and the Summer travel season, a new era of exploration and innovation is unfolding, reshaping the landscape of travel experiences and hospitality services. Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of tre ..read more

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1 trillion, and other brands have spent decades building their reputation. This means you’ll need to work hard and find the right support to secure a piece of the pie yourself. A robust social media and PR strategy can supercharge your early efforts and help you build a ..read more

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Right? If you answered yes, you’d be wrong! Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned medi ..read more

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. This month, we identify myriad factors that helped propel the big game to the most-watched Super Bowl in history. Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 million viewers across CBS, Univision and streaming platforms. To put it in perspective, this year’s big game was the most-watched US television ..read more

Every day, countless brands compete for attention on popular digital channels, yet only a few leave a lasting mark in people’s memories. Yet it’s important to note the secret to this lasting impact isn’t solely in the messaging but also in the presentation. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop. Often, short and snappy, engaging explainer videos have all the core attributes you need in a piece of content to help make your brand more memorable — but for that to be the case, these videos need to ..read more

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. In 2023, more than 4.89 billion people were using social media globally. By 2027, that number’s set to skyrocket to nearly six billion! Even if you can only catch a tiny slice of that audience, you’re in for a big win. So, it’s a no-brainer for e-commerce (aka ..read more