Successful ABM campaigns aren't easy. They rely on the right data and targeting. Given the high investment around these campaigns, it's also essential to be ultra precise with your strategy personas. Automation presents another challenge because you want to take personalization to the next level. Still, one 100-year-old company just pulled off an ABM campaign with remarkable results. In this episode of The ABM Podcast, Rachael McBrearty, chief customer officer at LeanData, joins Brandon as co-host. They talk with Karin Holmgren, senior manager, global marketing operations, and Vina G, demand g ..read more

MessageGears, a customer marketing platform, launched out of the Georgia Tech incubator in Atlanta in 2010. The company has grown extremely fast and now employs 50 people. In the early days, MessageGears took a spray-and-pray approach to marketing. About three years ago, however, they started to get strategic and develop an ABM approach.  In this episode of The ABM Podcast, Jeff Haws, senior marketing manager at MessageGears, talks with Christine and co-host David Fortino about how ABM transformed marketing at MessageGears. Jeff, David, and Christine discuss: How MessageGears got started ..read more