62. Experience ABM | Pixelz
Let’s talk ABM
by strategicabm
1M ago
In this episode of Let's talk ABM, Declan chats to Katrine Rasmussen. Katrine leads a passionate Marketing team at Pixelz, that is making waves and shining a light on the importance of photo retouching. Prior to joining Pixelz she worked in and led marketing growth teams in the Fintech and accounting sectors. Here's what they cover: Why it pays to go after ‘Big Whales’ What is Experience Marketing The power of investing in customer relationships What ABM is and isn’t ..read more
Visit website
61. Inside an ABM Center of Excellence | Kyndryl
Let’s talk ABM
by strategicabm
2M ago
In this episode of Let's talk ABM, Declan chats to Avishek Chakrobarty. Avishek’s professional career in Sales and B2B Marketing has led him to his current role as Head of the ABM Center of Excellence at Kyndryl. He’s on a mission to enable Kyndryl’s Field Marketing teams to grow priority accounts. Here's what they cover: What is an ABM Center of Excellence How ABM acts as a bridge What is Social and Customer Emminence How to do account scoring ..read more
Visit website
60. Surround sound ABM | UserGems
Let’s talk ABM
by strategicabm
3M ago
In this episode of Let's talk ABM, Declan chats to Trinity Nguyen, VP of Marketing at UserGems. Trinity is a seasoned SaaS Marketer and a passionate technology advocate. Her experience spans developing and executing go-to-market strategies, Product Marketing, Demand Generation, Account-based programs, and Sales enablement. Here's what they cover: - What Champion Tracking is - Why multi-threading is key to account success - Trinity’s rationale for SDR reporting to Marketing - How to make the intangible tangible ..read more
Visit website
59. Creating WOW moments with ABM | IBM
Let’s talk ABM
by strategicabm
4M ago
In this episode of Let's talk ABM, Declan chats to Andrew Watkins, Top Account Field Marketing Lead at IBM. Andrew’s experience marries Marketing and the Creative Arts. His 13+ years at IBM have seen him work in Sales Enablement, Brand, Advertising, and now Account-based Marketing. It is this diverse background and experience that Andrew is able to apply to his ABM thinking and successful programs. Here's what they cover: - How IBM has pioneered the use of AI - Why ‘WOW’ moments are so important - How diversity breeds ABM success - Why a ‘fail fast, learn fast’ mentality empowers ABM ..read more
Visit website
58. From Sales to ABM | Capgemini
Let’s talk ABM
by strategicabm
5M ago
In this episode of Let's talk ABM, Declan chats to Mujesira Dudic, Director of ABM, Financial Services at Capgemini. Mujesira is a seasoned Sales and Marketing professional who understands better than most the power of ABM. Her 10+ years in Sales taught her one side of the coin, while her move to Marketing and ABM some four years ago has taught her the other. Combining these two disciplines – Sales and Marketing – has helped Mujesira create compelling and impactful ABM programs. She is now leading the ABM strategy for Financial Services at Capgemini ..read more
Visit website
56. ABM and the voice of the customer | Terminus
Let’s talk ABM
by strategicabm
9M ago
In this episode of Let's talk ABM, Declan chats to Taylor Young, Principal, ABM Strategy and Customer Experience at Terminus, where she is the voice of the customer inside the organization. A previous Terminus customer, Taylor brings a unique perspective to her role to champion the most effective use of Account-based Marketing and technology. Here's what they cover: - How Taylor is the voice of the customer within Terminus - How she helps customers align strategy and goals - How not to be ‘misled’ by technology - What makes a successful ABM strategy ..read more
Visit website
55. ABM under the hood | strategicabm
Let’s talk ABM
by strategicabm
10M ago
In this episode of Let's talk ABM, Declan chats to our very own Heads of ABM, Jack Rawlings and Josh Weale, to uncover some exciting news about a new upcoming podcast they will be launching. Combining Jack's extensive experience in both B2C and B2B markets with Josh's background in journalism, client-side experience and passion for all things ABM – together, they lead the development of strategies to help enterprise tech businesses win, grow and retain their most important accounts. Listen to this episode and learn: - Why we are launching a new podcast - What topics Jack and Josh will be expl ..read more
Visit website
53. Accelerated ABM | UiPath
Let’s talk ABM
by strategicabm
11M ago
In this episode of Let's talk ABM, Declan chats to Laura Matthews, Director, Global Account Based Marketing, EMEA at UiPath. A seasoned B2B Marketer, Laura leads UiPath’s ABM strategy for major enterprise accounts in Northern Europe. She has previously held senior Marketing positions at BT, Google, and Cisco, as well as acting as an Enterpise Advisor for the Mayor of London. Laura is also an Executive Board Member at Tech London Advocates Women in Tech, a platform that promotes positive change that shapes an inclusive tech industry. Here's what they cover: - How to get buy-in to invest i ..read more
Visit website
52. What the future holds for ABM | strategicabm
Let’s talk ABM
by strategicabm
11M ago
In this special episode of Let's talk ABM, Declan chats to our very own CEO at strategicabm, Alex Embling. Alex has been in B2B Marketing practically since the beginning! He started strategicabm more than 25 years ago and has lived through all the major B2B trends – from SEO to Inbound, from Content Marketing to Demand Generation. Alex pivoted strategicabm to be a pure-play Account-based Marketing Agency some seven years ago. Today, the Agency is considered to be one of the foremost ABM consultancies.  Listen to this episode and learn: - The challenges for immature and mature ABM programs ..read more
Visit website
49. Startup ABM | Scale AI
Let’s talk ABM
by strategicabm
11M ago
In this episode of Let's Talk ABM, Declan chats to Davis Potter, ABM Marketing Manager, Strategic Accounts at Scale AI. Davis has been schooled by two of the leaders in enterprise ABM, Pega Systems and Google Cloud. He is now leading the Account-based Marketing charge with the startup Scale AI, where he has stood up an ABM program in less than three months with tangible results. Here's what they cover:  - Key learnings from two major ABM leaders - How to launch an ABM strategy from scratch - How startup ABM differs from enterprise ABM - How Sales makes or breaks ABM success ..read more
Visit website

Follow Let’s talk ABM on FeedSpot

Continue with Google
Continue with Apple
OR