The trends defining the $1.8 trillion global wellness market in 2024
McKinsey & Company » Consumer Packaged Goods
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1M ago
Our latest Future of Wellness survey finds that consumers are taking greater control over their health—and expect companies ..read more
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How product design can yield ‘triple wins’: Growth, margin, and sustainability
McKinsey & Company » Consumer Packaged Goods
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2M ago
Some consumer companies have simultaneously increased sales, cut costs, and reduced carbon emissions. Their secret? Paying closer ..read more
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For US consumers, it’s a matter of ‘and’—not ‘or’
McKinsey & Company » Consumer Packaged Goods
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3M ago
Across the country, consumers’ spending habits are evolving—and, in some cases, going in opposite directions at the ..read more
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China consumption: Start of a new era
McKinsey & Company » Consumer Packaged Goods
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5M ago
Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term ..read more
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Holiday shopping in 2023: ‘It started early and will end late’
McKinsey & Company » Consumer Packaged Goods
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5M ago
In search of the best deals, US consumers are spreading out their spending across several months this holiday season. Here’s ..read more
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Beyond ‘quiet luxury’: Brunello Cucinelli’s billion-dollar growth formula
McKinsey & Company » Consumer Packaged Goods
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5M ago
The Italian luxury brand’s North American CEO, Massimo Caronna, shares how strategic supply chain investments and a contrarian ..read more
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High hopes despite high prices: An update on European consumer sentiment
McKinsey & Company » Consumer Packaged Goods
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7M ago
Consumer confidence has grown dramatically across the continent—but geopolitical concerns and price increases continue ..read more
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Stable and spending: An update on the state of the US consumer
McKinsey & Company » Consumer Packaged Goods
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7M ago
Consumer optimism in the United States remained steady over the summer, while consumer spending saw a modest uptick across most ..read more
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A multi-lens approach to finding growth in consumer goods
McKinsey & Company » Consumer Packaged Goods
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8M ago
Achieving profitable growth is hard, but using analytics to better understand consumers, categories, competitors, and capabilities ..read more
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A fruit company plants seeds of growth through geographic expansion
McKinsey & Company » Consumer Packaged Goods
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8M ago
Alk Brand, CEO of Westfalia Fruit—a global avocado company—outlines strategies for consumer goods companies to achieve ..read more
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