IRI
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IRI provides the information, analytics, business intelligence solutions, consulting services, and subject matter expertise the world's leading CPG, retail, and healthcare companies require to drive their insights.
IRI
1y ago
IRI and the NYU Stern Center for Sustainable Business have just released a report that highlights key data from the fourth annual CSB Sustainable Market Share Index™ and new survey data on consumer perception and actual purchases of sustainability-marketed CPG products ..read more
IRI
1y ago
As more economists make predictions of a pending recession, CPGs need to focus on several key priorities to sustain growth through 2023 and beyond ..read more
IRI
1y ago
IRI's Sally Lyons Wyatt explains the tactics you can use now to win in the food and beverage category ..read more
IRI
1y ago
Learn how marketers can successfully leverage data-as-a-service solutions, data-informed audience targeting, and in-flight and post-campaign measurement tools to maximize sales with limited media spend ..read more
IRI
1y ago
IRI shares four key strategies that brands and retailers should consider to offset the cost increases due to inflation and provide a better value proposition to consumers ..read more
IRI
1y ago
Multicultural marketing is not a fad or trend — it’s an urgent priority for any marketing plan that hopes to effectively reach mainstream consumers in America today ..read more
IRI
2y ago
IRI's Sally Lyons Wyatt reveals six worldwide sustainable snacking trends that we believe are poised to grow over time across several markets ..read more
IRI
2y ago
IRI’s KK Davey and Cara Loeys explain the most important themes that have been integral to leading CPG growth over the past year ..read more
IRI
2y ago
IRI's Jonna Parker shares strategies for sustaining meat department growth in 2022 through product variety, finding the right mix of premiumization and affordability, engaging young shoppers, providing meal and entertainment solutions incorporating meat, and more ..read more
IRI
2y ago
IRI’s Nishat Mehta explains the three best “bang for your buck” strategies for smaller CPG brands to drive growth ..read more