The Digital Commerce Re-Tales series highlights personal and professional stories from the people and brands defining the direction of digital commerce. While each profile is as unique as the figures themselves, they share common themes such as learning to navigate the ever-changing nature of the eCommerce industry. firstmovr Co-Founders Oskar Kaszubski, Chief Growth Officer, and Chris Perry, Chief Learning Officer, often think of themselves as members of the Rebel Alliance, but in a CPG sense, as the team is uniquely suited to help brands defeat the dark side of digital commerce. According to ..read more

The Digital Commerce Re-Tales series highlights personal and professional stories from the people and brands defining the direction of digital commerce. While each profile is as unique as the figures themselves, they share common themes such as learning to navigate the ever-changing nature of the eCommerce industry. “I never really thought I’d be trying to write a solopreneur newsletter, but here I am. Is this the end all, be all? I mean, we’ll see!” Although Stratably founder Russ Dieringer believes we should all be more open to the inherent serendipity in our career paths, he also puts a ..read more

The Digital Commerce Re-Tales series highlights personal and professional stories from the people and brands defining the direction of digital commerce. While each profile is as unique as the figures themselves, they share common themes such as learning to navigate the ever-changing nature of the eCommerce industry. “My field is digital transformation. It’s all things.” Officially, Chayse Joubert is the Director of Digital Commerce for North America for a Leading CPG Food Company, but it wouldn’t be a stretch to add the title ‘jack of all trades’ to his LinkedIn profile. “In digital commerc ..read more

“I recently have been trying to convince my husband to allow us to adopt a goat or a bunny.” Abi Harmon’s Seattle home currently holds space for herself, her husband, their dog Magnus, and two cats, but she’s eager to add a new species or two into the mix. “He said that I’m maxed out on animals.” Hopefully negotiations are still in the works. Abi’s desire to expand her personal menagerie is in alignment with her professional passion for diversity and inclusion as Chief Operating Officer at Perpetua. Abi on her professional passions… “Diversity and Inclusion is very, very important to me. Hav ..read more

In volumes one, two, and three of our sustainability series, we examined how consumer behavior is driving the demand for more environmental awareness among eCommerce, how companies are responding throughout their supply chains, and how major retailers are helping online shoppers go green. Our fourth and final volume asks if going green pays off. While some brands are building their business with sustainability in mind, most are playing catch-up and reassessing every step of their supply chain to meet the environmental expectations of consumers. As CPG brands making environmental upgrades gain ..read more

In Volumes One and Two of our sustainability series, we covered the recent rise in consumer demand for sustainability and how eCommerce companies are counteracting their environmental impact throughout the supply chain amid rapid growth. In Volume Three, we examine how the “big three” retailers are curating products that prioritize sustainability in order to help consumers make educated purchasing decisions. Research shows that 55% of consumers are more likely to purchase a food item if the packaging displays a sustainability claim, but such claims aren’t always enough to combat label fatigue ..read more

In Volume One of our sustainability series, we addressed how consumer behavior is driving the demand for more environmental measures across all segments of eCommerce. In Volume Two, we’re taking a closer look at how eCommerce supply chains are at odds with sustainability and what steps companies are taking to not only undo damage but offset future impact.  eCommerce has come a long way since the first online market launched in 1982, with sales projected to double between 2021 and 2025. Considering that today’s supply chain accounts for up to 90% of a company’s carbon footprint, those that ..read more

Now more than ever, sustainability initiatives have been gaining ground in online retail across nearly all segments, driven largely by consumer expectations and demand. According to findings from the Footprint Foundation, the pandemic may have contributed to this trend by making consumers more aware of the effect humans have on the planet’s ecosystems, as well as making them more connected to their core values. Yet, as we all know, the pandemic also fueled an explosion of growth in the eCommerce industry as consumers leaned into the convenience and safety of online shopping. Shoppers continue ..read more

Consumers will undoubtedly be forever changed by COVID-19. Psychology experts claim it takes 66 days for new behaviors to become habits, and at this point we’ve been living with the pandemic almost eight times longer than that. This has caused fundamental shifts in shopping behavior and has heightened expectations across a number of purchase criteria, leaving many CPG brands dreaming of a vaccine that could safeguard them from these side effects. With a return to “normal” seeming more unlikely by the day, the industry must be prepared to meet the needs of today’s affected consumers. For CPG br ..read more

While Walmart and Amazon captured more headlines during 2020, it was the often-underestimated Target that pulled off an almost flawless performance amidst the pandemic’s turbulent retail environment. In August 2019, I wrote the article “Why Your CPG Brand Needs a Target E-commerce Strategy.” Since then, Target’s influence in the e-commerce and CPG space has grown significantly, as consumer trends stemming from COVID-19 have largely benefitted the Minneapolis-based retailer. This article will serve as a follow-up by highlighting the key developments Target has made since the previous one, which ..read more