This week, Grocery TV placed at no. 36 on the 2024 Inc. Regionals: Southwest list of the fastest-growing private companies in America! It’s our second year being an honoree, and we join 161 other companies on the list. Together, we had an average growth rate of 135% and added 17,606 jobs and $14.5 billion to the Southwest economy. The recognition is an ode to the growth of our team and revenue over a three-year period. While those numbers are important to us, they don’t tell the full story of our growth. How could they? That’s over 1,000 days of work. Like many startups before us, we’re on th ..read more

In our ongoing "Checkout the Talent" series, we take a moment to explore the personal and professional stories of the people who are shaping the future at Grocery TV. This time, we're excited to introduce Laura Tyler, a talented Software Engineer, who has been a part of the Grocery TV team for 2.5 years Laura opens up about her journey into software engineering, the hurdles she's overcome, her sources of inspiration, and some exciting projects she's currently working on. What does your job entail? I'm currently focused on updating our web app. This involves enhancing everything from the datab ..read more

The Hispanic market presents a wealth of untapped potential, boasting impressive buying power and a growing influence in mainstream culture. With a population of over 63 million and growing, it's not only the largest minority group in the US but also one of the fastest-growing consumer segments. Despite possessing a staggering $2.8 trillion in buying power, equivalent to the world's fifth-largest economy, these consumers often remain underrepresented in traditional brand marketing strategies. The inability to effectively connect with this culturally rich and diverse demographic means many bra ..read more

With massive reach and high frequency, the store has the potential to become a major advertising channel. Although in-store advertising is not new, you don’t typically see it in the list of today’s major media channels. In-store media networks like Grocery TV are often bucketed into existing categories such as Out-of-Home that don’t fully capture its capabilities. Try picturing a billboard next to a TV in grocery stores—would you put the same creative on both? With the digitization of the store, deprecation of 3rd party cookies, and decline of Linear TV, there seems to be a space emerging for ..read more

We're excited to introduce new Grocery TV Entertainment Channels. These will primarily play on our front-end displays in nearly 4,000 grocery stores across the country. The content shown on our in-store displays plays an important role in how shoppers experience them. This is especially true for areas of the store with higher dwell times such as the front end or checkout. Because of this, our team is always looking for ways to make improvements to the video content on our displays that will improve how shoppers perceive them, while also leveraging the opportunity for brands and retailers to c ..read more

Retail media has been called the third wave of advertising with more than 1 of every 6 dollars spent on digital ads in the US (17.8%) expected to go toward retail media in 2024. While the majority of retail media dollars to date have been spent online, the physical store’s audience is 70% larger than those on retailer websites. The mass reach combined with the fact that the majority (85%) of sales occur in physical stores make in-store retail media a major opportunity for retailers and brands. Retailers evaluating different formats of in-store retail media should consider the impact digital m ..read more

The retail industry is on the brink of a massive transformation, and digital in-store media is driving that change. In-store retail media audiences for brick-and-mortar retailers are 70% larger than their digital counterparts. As more shoppers become accustomed to the convenience of digital experiences, they’re also beginning to expect it in-store. From interactive displays to personalized content, there are countless ways for advertisers to tap into the power of digital in-store media. Grocery TV's Chief Revenue Officer, Mike Pollack and Director of Ad Partnerships, Nolan Johnson hosted a ..read more

Brands can now launch hyperlocal campaigns on Grocery TV using AccuWeather’s anonymized first-party data, which is integrated with Microsoft Advertising’s solutions. You can leverage dynamic triggers before, during, and after key weather moments— such as thunderstorms, heat waves, or cold fronts. These targeted campaigns can be activated programmatically through Microsoft Advertising’s end-to-end solution to reach consumers at the right time and place. AccuWeather uses Microsoft Curate to layer its weather data onto Grocery TV inventory in Microsoft Monetize. These deals are then made availab ..read more

Today’s in-store media is very different from its analog predecessors. It’s dynamic, real-time, and most importantly, digital, which means the way media buyers measure it should be closer to other digital channels (think mobile or display). There’s currently a lot of debate over the standardization of measurement practices across individual retail media networks. Our network spans 670 retailers and offers simple programmatic transacting through all major DSPs. So, our perspective is that regardless of how a brand is classifying our network (retail media, digital video, DOOH, etc.), they ultim ..read more

We're adding 32” digital displays to our Front End product line, which is located in one of the most high-traffic areas of the store. Currently, these displays are launched in a group of ShopRite supermarkets within the NYC DMA, and we'll continue installing them in more stores across our network. “As marketers look for ways to better communicate with household decision makers throughout the physical store, we’re proud to create offerings that both improve the shopper experience and create high-impact touchpoints for retailers, brands, and agencies to better connect with their customers." —Mi ..read more