2022 Shoppable Insights Report: presented by SmartCommerce partner Kerv
Smart Commerce | CPG Marketing Blog
by Candice McMath
1y ago
Shoppable Insights Report   Kerv recently released their 2022 Shoppable Insights Report, a deep-dive into consumer behavior surrounding interactive video ads and commerce. Taking place over six months, the study shows that not only are consumers engaging with video ads at higher levels than other kinds of digital advertising, they are more likely to continue to engage with the brand and drill deeper into the experience.  In addition, these kinds of ads are getting more products into carts and driving more purchases. “SmartCommerce’s direct-to-cart technology measures all the way to ..read more
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The New Rules of “meCommerce”
Smart Commerce | CPG Marketing Blog
by Candice McMath
1y ago
SmartCommerce CEO Jennifer Silverberg recently spoke at the #firstmovr CATx eCommerce Growth Summit for Health and Beauty.  Her presentation, “The New Rules of meCommerce,” provided some critical insights into today’s consumers that will enable agencies, brands, and retailers alike to take eCommerce to the next level. In case you missed the event, here are some key takeaways: Consumer mindset is key: The impact of world events is top-of-mind for everyone. 1 in 3 adults report feeling depressed or anxious. Nearly half of all adults feel the government and the media are divisive forces in ..read more
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SmartCommerce Survey: CPG e-Commerce & Promotions
Smart Commerce | CPG Marketing Blog
by Julie Echols
1y ago
CPG e-Commerce and Promotions Study Shoppers are using a blended model for shopping now more than ever. They’re mixing pick-up, delivery, in-store and online, with over 42% reporting they will continue to use a blend of shopping options over the next 6 months for their grocery and personal care shopping. Respondents also reported they are seeking convenience in their shopping, which outweighed saving money as a key driver for trying new stores. However, promotions remain incredibly important, with 75% of respondents reporting using some sort of promotion or savings tool weekly. Additional k ..read more
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SmartCommerce at Brand Innovators Marketing Innovation Summit at SXSW – March 13, 2022
Smart Commerce | CPG Marketing Blog
by Julie Echols
1y ago
SmartCommerce at Brand Innovators Marketing Innovation Summit at SXSW – March 13, 2022 Join SmartCommerce CEO, Jennifer Silverberg and The Coupon Bureau’s CEO, Brandi Johnson for Brunch at the #BISummit at SXSW! Sunday, March 13, 2:45pm at Lamberts in Austin, TX RSVP at: https://lnkd.in/eeZ6irCp **This is a hybrid event. Access to in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while virtual programming is open to the public. The post SmartCommerce at Brand Innovators Marketing Innovation Summit at SXSW – Marc ..read more
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SmartCommerce at JBP X eCommerce Growth Summit Feb. 16th 2022
Smart Commerce | CPG Marketing Blog
by Julie Echols
1y ago
firstmovr hosted their annual JBP X eCommerce Growth Summit!  Our CEO, Jennifer Silverberg, spoke on how to better target your customers and start using existing beyond-the-store touchpoints to inspire consumers when they are shopping this year and beyond! In the session, Jennifer explored shopper behavior insights based on data derived from 50 million+ shopper interactions. Key takeaways: Passive shoppers are friction-averse Passive shoppers are complexity-averse Passive shoppers are easily distracted Passive shoppers are highly inspirable Watch a quick highlight of her prese ..read more
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3 Things to Stick to the Wall in 2022
Smart Commerce | CPG Marketing Blog
by Julie Echols
1y ago
Because everything continues to be disrupted, it might be tempting to minimize or delay marketing efforts in the new year. However, being proactive (and smart) in Q1 will better position you to win big in 2022! Here are three things to help guide you toward success this year. Revisit QR Codes QR Codes are now everywhere, making it more convenient to access digital information quickly, from scanning a menu or a sign in a business to quickly paying in person with your phone. In a 2020 study by Scanova, researchers found that QR Code reach in the US grew 96% in just two years. 39% of ..read more
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2021 Holiday Trends: New Survey Data
Smart Commerce | CPG Marketing Blog
by Julie Echols
1y ago
2021 Holiday Trends: New Survey Data   Can you believe the holidays are already here? We recently got back data from a consumer survey about how they intend to spend the year-end holidays. Here are some of the most interesting things we learned!    Consumers Are Buying Their Holiday Groceries Online   60% of consumers said they would be ordering holiday groceries online, with 79.5% of those saying it would be shipped/delivered and 20.1% saying to pick up in-store. In contrast, in non-holiday periods (reporting on what they had done in the last four weeks), 42.2% of ALL c ..read more
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SmartCommerce and The Coupon Bureau to Bring Universal Digital Coupons to eCommerce
Smart Commerce | CPG Marketing Blog
by admin
1y ago
The post SmartCommerce and The Coupon Bureau to Bring Universal Digital Coupons to eCommerce appeared first on SmartCommerce ..read more
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SmartCommerce to Join Adweek Commerce Week 2021 as Insights Partner
Smart Commerce | CPG Marketing Blog
by admin
1y ago
On November 30-December 2, Adweek is hosting Adweek Commerce Week virtually. At this event, marketing leaders will share strategies and innovations that have emerged from the recent explosive growth rate in digital commerce. The three-day program features sessions on all things commerce, including expert speakers from companies like Home Depot, Kraft Heinz, Colgate-Palmolive, and more.  SmartCommerce is especially excited to join this year as the event’s Insights Partner. Throughout Commerce Week, registrants will have the opportunity to take the SmartCommerce eCommerce Insig ..read more
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Don’t Get Spooked: How to Win CPG Halloween Sales
Smart Commerce | CPG Marketing Blog
by admin
1y ago
Halloween is a big deal in the CPG world, and it got pretty scary last year. As we faced the COVID-19 pandemic, traditional trick-or-treating, Halloween parties, and fall festivals got canceled, and only 49% of households still passed out candy It’s no surprise that CPG brands were left spooked, wondering what this Halloween might have in store. Luckily, signs point to a pretty sweet Halloween for both brands and retailers, with more than 80% of people planning to celebrate this year. Providing Halloween Inspiration Online While some consumers are going back to trick-or-treating, others will ..read more
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