In 2023, Lotus Tech opened new flagship stores in Paris, London, Seoul, and other strategically important cities. With an increase of 46 stores year-on-year to a total of 215 locations as of 31 December 2023, the brand will continue its global roll-out. Lotus London, in Mayfair, is the brand’s first digitally driven flagship showroom in Europe. Digital driven brand centres give customers access to all models and customisations. Lotus expects to open another ‘Experience Centre’ in Munich in September. The expansion of the company’s global footprint will allow it to reach 150,000 sales in 2028 ..read more

Lotus opened its first flagship European “global brand centre” in Mayfair, London in 2023. Lotus London serve sas a showcase and launch venue for the latest vehicles and products, including the next-generation vehicle line-up; the Eletre hyper-SUV, Emira sports car and Evija hypercar. This is the brand’s first digitally driven flagship showroom in Europe. In ... This story continues at Dealer Insight: Lotus London Experience Centre Or just read more coverage at Motor Trader ..read more

Lotus opened its first flagship European “global brand centre” in Mayfair, London in 2023. Lotus London serve sas a showcase and launch venue for the latest vehicles and products, including the next-generation vehicle line-up; the Eletre hyper-SUV, Emira sports car and Evija hypercar. This is the brand’s first digitally driven flagship showroom in Europe. In ... This story continues at Dealer Insight: Lotus London Experience Centre Or just read more coverage at Motor Trader ..read more

Lotus has opened a flagship showroom in Dosandae-ro, Gangnam-gu, Seoul. The new store can be found at the heart of one of Seoul’s most famous streets known for luxury and fashion. Spanning across three floors, and almost 720 square metres space, the showroom features seven Lotus vehicles. It provides consumers with an opportunity to see ... This story continues at Lotus opens flagship showroom in South Korea capital Seoul Or just read more coverage at Motor Trader ..read more

Lotus has opened a new flagship store in Paris, following on from high-profile openings in London, Munich and Oslo. Lotus Paris is located at 33 Rue François 1er, close to the Champs-Élysées in the 8th arrondissement. It offers three floors dedicated to the brand’s past, present and future. The ground floor serves as a street-level ... This story continues at Lotus continues expansion with opening of Paris flagship store Or just read more coverage at Motor Trader ..read more

Lotus has expanded its global dealer network to 193 stores, opening 24 new outlets over the first half of 2023. Its order book grew to 17,000 vehicles for the Eletre, Lotus’ first electric lifestyle hyper-SUV, and Emira, a mid-engine sports car. The group produced 2,200 Emiras in its UK sportscar manufacturing facility, a three-fold increase   ... This story continues at Lotus adds 24 new dealers to global dealer network in six months Or just read more coverage at Motor Trader ..read more

Lotus has appointed Conor Horne as commercial director of UK and Ireland. Horne will work closely with Lotus’ leadership team to further develop the company’s business development strategy, as well as identifying new opportunities for growth in the UK and Ireland. Prior to joining Lotus, Horne was at Volvo, where he was responsible for launching ... This story continues at Lotus appoints new commercial director of UK and Ireland Or just read more coverage at Motor Trader ..read more

Lotus has opened its first flagship European “global brand centre” in Mayfair, London. Lotus London will serve as a showcase and launch venue for the latest vehicles and products, including the next-generation vehicle line-up; the Eletre hyper-SUV, Emira sports car and Evija hypercar. This is the brand’s first digitally driven flagship showroom in Europe. In ... This story continues at Lotus opens new flagship store in Mayfair Or just read more coverage at Motor Trader ..read more

Lotus has relaunched in South Korea. It has signed a new partnership with luxury and premium automotive retailer Kolon Mobility Group (KMG). Following an official ceremony in Seoul attended by the senior leadership teams of both organisations, KMG has become the official importer and sole distributor of Lotus in South Korea. The first visible expression ... This story continues at Lotus relaunches in South Korea with new brand centre Or just read more coverage at Motor Trader ..read more

Group Lotus has appointed Mike Johnstone as vice president, commercial, to lead the company’s global commercial operations. Bringing together the existing sales, aftersales, brand and PR functions into a newly formed global commercial division under Johnstone’s leadership, his team will be responsible for all product lines across all territories. He joins Group Lotus from Volvo ... This story continues at Lotus appoints new commercial VP to drive sales Or just read more coverage at Motor Trader ..read more