Adamas Motor Group, the exclusive Retail Partner of Lotus Cars in the UAE, is thrilled to have introduced the ground-breaking Lotus Eletre hyper-SUV during a private gathering held in the vibrant city of Dubai. The new Lotus Eletre is the first of a new breed of pure electric lifestyle vehicles from the iconic British manufacturer and marks a defining moment in its history. It is aimed at a new generation of Lotus customers and showcases the brand’s commitment to innovation, performance and sustainable motoring. “Lotus Eletre represents the new brand identity by utilizing 75 years of sports ca ..read more

Lotus today has unveiled Emeya, the company’s first four-door hyper-GT, in New York City. “Bringing together our rich heritage with intelligent performance and the latest cutting-edge technologies, we’re pushing the boundaries for how a luxury electric vehicle should look and handle– making it truly for the drivers,” said Feng Qingfeng, CEO, Lotus Group. Emeya is setting a new benchmark for how a Lotus drives and feels by combining the company’s 75-year expertise in engineering and design, with the latest advanced innovations – bringing drivers an electric car that is exciting to drive and per ..read more

The Lotus Emira has been named Best Performance Car at the ‘UK Car of the Year’ awards 2023. Now into its sixth year, the UKCOTY is wholly independent and designed to advise UK customers about the best new cars on the market. It is judged by almost 30 professional journalists who cover the whole automotive industry, including some of the most respected names from national newspapers, magazines, TV and online. Comments from the judges included: “It’s great to have Lotus back producing cars that put a big smile on your face – and with a huge step-up in interior quality.” – Paul Barker, Carwow “A ..read more

Two of the most famous names in Formula 1 have been behind the wheel of the stunning Lotus Evija all-electric hypercar during one amazing week at Hethel. Emerson Fittipaldi is the Lotus legend whose racing success in the Type 72 exactly 50 years ago has inspired development of the Lotus Evija Fittialdi. He was at the home of Lotus for the car’s world premiere, driving it round the famous 2.2-mile test track. And just a few days earlier, Jenson Button – F1 World Champion in 2009 and an Evija customer – was involved in shakedown testing ahead of its public debut. Their exploits on the circuit, w ..read more

Lotus has announced the appointment of Ben Payne as Chief Creative Officer (CCO) for Lotus Technology. Ben has most recently been Managing Director and Head of Studio at Lotus Tech Creative Centre (LTCC) in Coventry, UK. He remains in charge of the LTCC team, which is leading the design of an all-new and all-electric range of lifestyle cars, the first of which is the Lotus Eletre Hyper-SUV. Ben’s new role as CCO expands his remit to cover all creative aspects of the Lotus lifestyle vehicles and co-ordinating the design output of visual assets for the Lotus brand. The LTCC team works in close c ..read more

Lotus has unveiled the prices and specifications for one of the most eagerly anticipated models in its history – the award-winning Eletre Hyper-SUV. The news was delivered during Lotus Eletre: Unleash the Future, a global broadcast watched by tens of thousands of customers and fans around the world. The Eletre is the all-new and all-electric lifestyle model from Lotus, as it continues its transformation from a UK sports car company to a global performance car business and brand. It is the first of a new breed of pure electric SUVs. It takes the core principles and Lotus DNA from almost 75 year ..read more

The world’s most powerful production car – the stunning Lotus Evija hypercar – now delivers even more exclusivity and desirability. Inspired by the past to enhance the future, Lotus has unveiled the Evija Fittipaldi, a tribute to one of the greatest car-and-driver pairings that Formula 1 has ever seen. That driver is, of course, Emerson Fittipaldi, the young Brazilian racer who joined Lotus and became a legend, cementing his place in F1 history in 1972. Behind the wheel of the now-iconic Lotus Type 72 and winning five of that season’s 11 races, Fittipaldi secured the Drivers’ Championship for ..read more

Lotus announces the appointment of John Paul Gregory as Head of Exterior Design at the Lotus Tech Creative Centre (LTCC) in Coventry, UK. The LTCC team, headed up by Ben Payne, takes the lead on creating the range of all-new, all-electric lifestyle cars, working in close collaboration with the sportscar design team at Hethel, led by Russell Carr. John Paul joins from previous leadership roles at Aston Martin and Bentley, bringing a wealth of creative experience from some of the world’s most recognised premium brands. At Bentley, John Paul was responsible for the exterior designs for much of th ..read more

JAMES ANDREW APPOINTED CHIEF BRAND OFFICER Group Lotus announces a new Global Brand and PR centre structure has been established. The new centre will be headed up by James Andrew, who has been appointed Chief Brand Officer. Initially with offices in the UK, Netherlands and China, the new centre will oversee the evolution and deployment of the Lotus brand around the world. The Global Brand & PR Centre will report into Group CEO Mr. Feng Qingfeng, with the regional divisions headed up by Nigel Bromley (UK office – covering UK and RoW regions), Giuseppe Mele (Netherlands office – covering Eur ..read more

It was an exceptionally busy day for Lotus at Goodwood Festival of Speed as crowds flocked to the stand for the world public debut of the Eletre. The highly anticipated hyper-SUV was a star attraction. with visitors eager to see the car and ask questions of the many product specialists on hand. The bold, progressive and exotic EV has the soul of a Lotus and the usability of an SUV, and the retail team reported that several customers placed orders immediately after seeing it in the metal. Yesterday also marked the premiere of the ultimate three-car garage from Lotus, as the Eletre was joined on ..read more