March is not only a time to celebrate women’s achievements across various fields, but also an opportunity to recognize their significant contributions to the alcohol industry. As we honor Women’s History Month, let’s raise a glass to the remarkable women who have left an indelible mark on the world of spirits and wines. Throughout history, women have played pivotal roles in shaping the landscape of the alcohol industry, from distillation and brewing to entrepreneurship and innovation. Despite facing barriers and stereotypes, these trailblazing women have persevered, leaving behind a legacy of ..read more

In the vast tapestry of the whiskey world, black distillers have emerged as true artisans, weaving their cultural heritage and innovative spirit into the very essence of the spirits they craft. These visionaries have not only contributed to the rich history of whiskey but have also elevated it to new heights through their unique artistry. The art of whiskey-making is an intricate dance of science and passion, and black distillers bring an unparalleled creativity to this symphony of flavors. Drawing from diverse cultural backgrounds, each distiller infuses their unique narrative into the spirit ..read more

In the heart of the American South, Tennessee stands as a proud cradle of whiskey-making tradition, earning its reputation as the birthplace of exceptional spirits. As we explore the history of whiskey in the state, it becomes evident why Tennessee holds a special place in the world of this revered libation. The Pioneer Spirit Tennessee’s whiskey journey traces back to the early days of American settlement. The state’s rich agricultural heritage, coupled with an abundance of pure limestone-filtered water, provided the perfect canvas for whiskey production. Early pioneers, recognizing the regio ..read more

The holiday season is upon us, and what better way to spread the festive cheer than with the perfect Christmas cocktails? Elevate your holiday gatherings with the smooth, intense flavors of Guidance Whiskey as the star of your spirited creations. Here’s a guide to crafting popular and delightful holiday cocktails that are sure to dazzle your guests and make your celebrations merry and bright. Guidance Winter Spice Sour Ingredients: 2 oz Guidance Whiskey 3/4 oz fresh lemon juice 1/2 oz simple syrup 1/4 oz allspice dram Garnish with a cinnamon stick and orange twist. Method: Shake all ingredie ..read more

  What It Takes To Expand A Distillery’s Market by Greg Sinadinos We’ve posted plenty of videos of us at distilleries. On the bottling line, in the gift shop, thieving from barrels. And, the one question we get asked most often is “is that bottle available in my market?” We often will check the website and let people know. Or, sometimes if it’s a really popular video we’ll point them in the direction of the website so they can check. And, on occasion, we are met with some level of frustration that they can’t get their hands on a bottle. However, expanding into new markets and terr ..read more

The Oscars always deliver a night to remember for film and fashion lovers, and the 94th Academy Awards were no exception. In addition to a night of memorable award wins and star-studded moments, the Oscars are also known for the pre- and after-parties. After two years of cancelled and virtual events around the world, the 2022 Oscars held in-person in Hollywood were unforgettable this year. For Nashville’s Guidance Whiskey, featured in Chef Charly Houegba’s Oscar-themed menu at the Loews Hollywood Hotel, the event was even more memorable. The Lowes Hollywood Hotel stands right next to the Dolb ..read more

 Nashville, TN (date) – Guidance Whiskey announced today a partnership with tech startup Nercher, which delivers data-driven technology tools designed for small businesses. Guidance Whiskey is one of the few Black-owned premium craft small batch whiskey brands in the country, available to residents of 44 states through online sales.  Nercher’s customer relationship management and business leadership tools include Nercher360, a platform built specifically for small businesses. It features guided goal setting, live performance dashboards, a full project management system, and sales p ..read more

Whiskey is more than just a drink, it has heart. I mean… both literally and figuratively. So many brands are so much more than what’s in the bottle. Many of them are the product of years and years of hard work, passion, sacrifice, and sleepless nights for distillery founders. It’s a saturated market, and you have to have the tenacity, love, and enthusiasm to make it in an industry where over 75% of new businesses never see the three-year mark. That’s why it’s all the more impressive that Jason Ridgel is celebrating his third year owning Guidance Whiskey. We’ve had the pleasure of spendin ..read more

There is an aroma drifting from places like Singapore and London that currently envelopes the hallways of Loews Vanderbilt Hotel. The scent of skill and passion has crossed over the Atlantic Ocean and has perched itself in Nashville, TN. It greets every guest with flavors from all over the world. But there is much more than cooking experience from some of the most interesting places that one could visit, in every bite. There is something greater than culinary charisma that seasons each of Executive Chef Houegban’s dishes. When speaking of talent, some people just have it naturally. Natural g ..read more

Guidance Whiskey and community are two things that are inseparable. It’s something they can’t go without and it’s something we can’t express enough. The very foundation of Guidance Whiskey is built upon community and it serves as a guideline for the company’s growth. Whether you’re just now getting into whiskey, or you’re a veteran of the spirit, you should know that this is a spirit to share. Something that inspires a sense of comradery and can bring people together to share some great times and stories. It may be the alcohol kicking in and loosening up the atmosphere and inhibitions but we ..read more