This is an introductory episode explaining what Google Ads is, and how it works in an easy to understand format. Topics include: Introduction to Ajay Dhunna, and his experience in digital marketing What is Google Ads (Adwords)? Difference between Google Ads & SEO Example Scenarios of how Google Ads Works Why Google Ads How Google Ads Works ..read more

Google Ads have released a new feature, Call Recording. Google Ads Call Recording allows you to phone record all calls that have come from your Google Ads campaigns, and then listen to them. This will help you to better understand how you can improve more of your phone calls, to sales, or improve customer service. In this episode I go through with you the following: What Call Recording is How it works Why you need call recording Example of how this has worked to grow business for my clients How to set up call recording How to listen to the calls that have been recorded Download My Free Googl ..read more

One of the easiest ways to cut your cost in Google Ads is to improve your quality score. But how do you improve your quality score (QS), and more so, what is a quality score in the first place? My easy to follow 7 step guide will show you precisely what you need to do to help improve your quality score, which in turn will reduce your costs (CPC) in Google Ads, as well as improving your profitability/ROI ..read more

Businesses need to minimise the damage Covid-19 may be causing from a digital marketing perspective Hundreds of businesses world-wide are being closed down. More importantly Thousands of people will lose their jobs. Are you really ready to throw that away, simply because the digital strategies you are using, no longer work during this Covid-19 pandemic we are going through. Have a listen to possible options to consider for your paid ads campaigns such as Google Ads, as well as SEO. We also discuss new opportunities available to businesses. The opportunities are there. We just have to think out ..read more

Great thing is, no signups required, no credit card/billing details required. At a later date we will discuss implementing keyword research via the Google’s own Keyword Planner tool, but that requires you to create an account. So this is an introduction to keyword research. In this episode we discuss What Keyword Research is When do use it How to use Uber Suggest, which is a tool co-founded by Neil Patel, to conduct your research The power of Negative keywords ..read more

This is an introductory episode explaining what Google Ads is, and how it works in an easy to understand format. Topics include: Introduction to Ajay Dhunna, and his experience in digital marketing What is Google Ads (Adwords)? Difference between Google Ads & SEO Example Scenarios of how Google Ads Works Why Google Ads How Google Ads Works ..read more