Episode 25: Trending versus Trendy in the Federal Government
Market Chat
by wfedstaff
1y ago
Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests, and innovative ideas. Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state, and local audiences. As marketers strive to ensure their marketing campaigns are resonating with their government prospects and customers and it’s important that they map to the Mission of Government. From ..read more
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Episode 24: Insights from expert Federal Sales Leaders: Standing up your federal sales organization and effectively driving revenue at end of fiscal year
Market Chat
by wfedstaff
1y ago
This content is provided by Government Marketing University. Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests, and innovative ideas. Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state, and local audiences. Hear from federal sales executives who are thought leaders in our space. They will share their insights on 3 importan ..read more
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Episode 23: Winning Task Orders: It’s not just about winning the IDIQ contract – that’s when the real work begins – winning task orders!
Market Chat
by wfedstaff
2y ago
This content is provided by Government Marketing University. Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas. Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences. Today we are talking all about Task Orders.  What are they? How do you market to them? How do you win them? Why ar ..read more
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Episode 22: Marketing IT Service Offerings
Market Chat
by wfedstaff
2y ago
This content is provided by Government Marketing University. Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas. Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences. Your company has an opportunity to step up as true transformational leader in the federal government by effectively mar ..read more
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Episode 21: U.S. Federal Government in a Post COVID-19 World
Market Chat
by wfedstaff
3y ago
This content is provided by Government Marketing University. Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas. Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences. In this episode of Market Chat we talk with 2 experts in the field of government discussing what we can expect in a Pos ..read more
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Episode 20: Government contracting storytelling: People, plot, place and purpose in GovCon
Market Chat
by wfedstaff
3y ago
This content is provided by Government Marketing University. Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas. Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences. In this episode of Market Chat we talk with 2 experts in the field of government contracting: Lisa Shea Mundt, Co-Foun ..read more
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Episode 19: Reflections of a former Office of Small & Disadvantaged Business Utilization (OSDBU) executive
Market Chat
by wfedstaff
3y ago
This content is provided by Government Marketing University. Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas. Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences. In this episode of Market Chat we talk with Emily Harman, former Senior Executive Service and Director of the Departmen ..read more
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Episode 18: Marketing artificial intelligence (AI) solutions to federal agencies
Market Chat
by wfedstaff
3y ago
This content is provided by Government Marketing University. Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas. Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences. In this episode of Market Chat!, a top artificial intelligence (AI) official at the General Services Administration dis ..read more
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Episode 17: A chat with government marketing thought leaders
Market Chat
by wfedstaff
3y ago
This content is provided by Government Marketing University. Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas. Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences. In this episode of Market Chat!, we heard from 3 senior government marketing thought leaders.  They shared insight ..read more
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Episode 16: Government and industry communication and collaboration – a discussion with Department of Homeland Security procurement
Market Chat
by wfedstaff
3y ago
This content is provided by Government Marketing University. Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas. Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences. In this episode of Market Chat!, we heard from 3 senior procurement officials from the Department of Homeland Security ..read more
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