In this episode of The Business of Fun podcast, Mehmet Umut Ermeç, Co-Founder & CEO at Tiplay Studio, joins our own Jonathan Fishman to discuss the impact of artificial intelligence on the gaming industry. They explore how AI is being used in game development, the potential for AI to enhance creativity and future possibilities for AI in game production.  Episode resources: Mehmet Umut Ermeç on LinkedIn Tiplay Studio Website Zynga Website mavens, a Zynga Company Website Rate & Review Mobile Growth & Pancakes: Apple Podcast Spotify RSS The Business of Fun is hand crafted ..read more

In this episode of The Business of Fun podcast, Anton Tatarynovich, Senior ASO and ASA Manager at Freeletics, joins our own Jonathan Fishman to discuss the evolution of app store optimization (ASO), the importance of aligning ASO, performance marketing teams, CRM teams, and activation teams, and the role of AI in ASO. Episode Resources: Anton Tatarynovich on LinkedIn Freeletics Website Zynga Website mavens, a Zynga Company Website Rate & Review Mobile Growth & Pancakes: Apple Podcast Spotify RSS The Business of Fun is hand crafted by our friends over at: fame.so ..read more

In this episode of The Business of Fun, we explore The Must-Have UA Skills For 2023 with Esther Shatz, VP of Product Marketing and Consultancy at Mavens, Andrej Kugonič, Head of Marketing at Nordeus, Mark Avidan, Director of UA at Zynga, and Antti Paikkala, Head of Marketing at Small Giant Games. Episode resources: Esther Shatz on LinkedIn Andrej Kugonič on LinkedIn Mark Avidan on LinkedIn Antti Paikkala on LinkedIn Zynga Website mavens, a Zynga Company Website Nordeus Website Small Giant Games Website Rate & Review Mobile Growth & Pancakes: Apple Podcast Spotify RSS The Busine ..read more

In this episode of The Business of Fun, we cover How to Create a World-Class Monetization Strategy for Your Mobile Games with Jonathan Fishman, VP of Marketing and Growth at Mavens, Phil Suh, VP of Ad Monetization at Zynga, and Jeffrey Carlson, Head of Product, Publisher Products at Chartboost. They share golden tips on balancing in-app purchases, advertising, and other monetization techniques to optimize revenue without compromising user experience. Episode resources: Jonathan Fishman on LinkedIn Phil Suh on LinkedIn Jeffrey Carlson on LinkedIn Zynga Website mavens, a Zynga Company Website ..read more

In this episode of The Business of Fun, we share The Science of Organic Acquisition webinar with Shoham Lashkar, Director of ASO at Zynga, Amy Monier, Director of Product Marketing at Zynga, and Katie Blechner, Client Services Team Lead at mavens. They cover the state of organic attribution in the mobile gaming industry, different types of organic channels available for marketing, and tips on maximizing returns on investments with organic user acquisition. Episode resources: Katie Blechner on LinkedIn Shoham Lashkar on LinkedIn Amy Monier on LinkedIn Zynga Website mavens, a Zynga Company We ..read more

In this episode of Mobile Growth & Pancakes, Stan Minasov, the VP of Product at AppMagic, joins Jonathan Fishman to discuss how to balance creativity and the data-driven approach in mobile gaming, the science behind evaluating new mobile game ideas, and tips on how to come up with game ideas and monetize apps. Learn More About Stan Minasov: Stan Minasov on LinkedIn Episode Resources: AppMagic's Website Storemaven, a Zynga Company's Website Rate & Review Mobile Growth & Pancakes: Apple Podcast Spotify RSS Mobile Growth & Pancakes is hand crafted by our friends over at ..read more

In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Lexi Sydow, Head of Insights at data.ai. They discuss the state of mobile gaming specifically as we head into 2023, why gaming companies see a decrease in revenues, and how that should affect game marketers or publishing teams in the next six to twelve months. Learn more about Lexi Sydow: Lexi Sydow on LinkedIn Lexi Sydow on Twitter Episode Resources: data.ai's Website Storemaven, a Zynga Company's Website Rate & Review Mobile Growth & Pancakes: Apple Podcast Spotify RSS Mobile Growth & Panca ..read more

In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Dora Trostanetsky, Director of Growth Marketing at SoundCloud, where she shares that Soundcloud only recently started investing in paid user acquisition, details of how Soundcloud onboards users, and ASO benefits for big brand names. Learn more about Dora Trostanetsky: Dora Trostanetsky on LinkedIn Episode resources: SoundCloud's Website Storemaven's Website Storemaven's Webinar Rate & Review Mobile Growth & Pancakes: Apple Podcast Spotify RSS Mobile Growth & Pancakes is hand crafted by ..read more

In this episode of Mobile Growth & Pancakes, we dive into some of the hottest tips on user acquisition from Alexander Lubchenko of Nekki, Alexey Gusev of Goodgame Studios, Stefana Pesko of Product Madness, and Tom Hammond of UserWise. Learn more about Tom Hammond, Alexey Gusev, Alexander Lubchenko, and Stefana Pesko: Tom Hammond on LinkedIn Alexey Gusev on LinkedIn Alexander Lubchenko on LinkedIn Stefana Pesko on LinkedIn Episode resources: Nekki’s Website Goodgame Studios' Website Product Madness' Website UserWise's Website Storemaven's Website Storemaven's Webinar Rate & Re ..read more

In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Ryan Thorpe, Co-Founder, and CMO of Reflectly. They discuss the role of TikTok in the world of mobile growth and how you can leverage its UA capabilities. Learn more about Ryan Thorpe: Ryan Thorpe on LinkedIn Ryan Thorpe on Twitter Episode resources: Reflectly 's Website Appfigures' Website Storemaven's Website Storemaven's Webinar Rate & Review Mobile Growth & Pancakes: Apple Podcast Spotify RSS Mobile Growth & Pancakes is hand crafted by our friends over at: fame.so ..read more