#155 What To Put (And Not To Put) On Your Website
Transform your Profits
by Reza Hooda
2w ago
Join me in this episode where I dive deep into the art of creating an effective website for your firm. I'll be sharing the real purpose of a website and how it can be a game-changer for your business. You don't need a flashy site; what you need is a clear message that speaks directly to your audience. I'll walk you through the elements your website needs to have, and what it doesn't. From calling out your target audience, articulating the problem you solve, introducing yourself as the solution, to adding social proof, I cover it all. I'll also share some tips on how to get your prospects to fe ..read more
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#154 Move From Commodity To Authority
Transform your Profits
by Reza Hooda
1M ago
Are you struggling to convert prospects into clients? In this episode, I share my secret formula for making sales feel easy! You'll hear about my recent sales call where I managed to convert a prospective client in just 20 minutes. You'll learn how perceived value, content creation, and urgency can skyrocket your conversion rates. Plus, you'll discover how a well-crafted proposal and a clear onboarding process can seal the deal. This episode is packed with actionable insights that could transform your sales process and boost your profitability. So, tune in and let's dive right in! ---------- I ..read more
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#153 The Quickest Way To Make More Profit
Transform your Profits
by Reza Hooda
1M ago
In this episode, I chat about the easiest way to increase profit in your business - repricing your services. I share my insights on how structuring your day can lead to significant progress and how you can make the most out of your time. I also delve into the importance of annual pricing reviews and how this can lead to growth in your business. I take you through our pricing system, providing practical advice on how to implement your own. We talk about the advantages of monthly billing, and I give you tips on how to communicate price increases with your clients effectively. The episode is pack ..read more
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#152 Why Your Meetings Suck & The Solution: 4 Types Of Meeting
Transform your Profits
by Reza Hooda
1M ago
Tired of long, unproductive meetings in your firm? I use 4 types of meetings: The daily huddle The weekly tactical The monthly ad hoc The quarterly offsite. I explain in todays podcast why these meetings are crucial for managing capacity, keeping everyone on track, and fostering team accountability. I'll share my experiences and give you practical advice on how to make your meetings engaging, relevant, and ultimately, more productive. Whether you're a growing practice or just starting out, this episode will equip you with the insights to avoid 'meeting stew' and make the most out of your tea ..read more
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#151 The Easiest Way To Get Higher Prices
Transform your Profits
by Reza Hooda
2M ago
In this episode, we delve into the transformative journey of setting and achieving your priorities, not just the urgent but the truly important ones that align with your personal and professional goals. As February ushers in a fresh start for many, including accountants embarking on their new year, we explore the significance of maintaining focus on your key objectives amidst the chaos of daily demands. Discover the power of a marketing masterclass designed to revolutionize the way you attract, engage, and retain clients. Learn about the strategic approach to marketing that allows for a seamle ..read more
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#150 Why You Need To Have A Pricing System
Transform your Profits
by Reza Hooda
2M ago
Hey there! Welcome to today's episode, where we dive deep into the hustle of the week and share some golden nuggets that might just change your game. This week, I've been all over the place, from hosting a buzzing webinar on winning clients at higher prices to sharing the success story of my accounting firm. We're talking a turnover close to 300,000 in just 2.5 years, and all this without the daily grind on social media. Impressive, right? I spilled the beans on my "Power Positioning System" that's been the backbone of this success. It's a cocktail of attraction, conversion, and referral syste ..read more
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#148 My Week: Winning Clients Webinar, Investing In Myself
Transform your Profits
by Reza Hooda
3M ago
In this week's episode, I dive deep into the exciting developments and insights from my busy schedule. I kick off by sharing the success of my recent webinar focused on winning new clients at higher prices without heavy reliance on marketing agencies. The positive response was overwhelming, with 15 new members joining the PAC, eager for the upcoming Power Positioning Course 2.0. I reflect on the impressive growth of Capture Accounting, emphasizing the power of a well-structured marketing system that generates leads on autopilot. I highlight the three mini-systems: Attraction, Conversion, and R ..read more
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#131 Is working from home working?
Transform your Profits
by Reza Hooda
3M ago
Hey there! Hello, hope you're doing well and had a great start to your day. This week has been quite interesting for me, from being drafted into a full day at the practice to a mastermind meet in London with fellow business owners. In my latest podcast episode, I dive into the details of these experiences and share insights from a mastermind group where we discussed challenges, strategies, and business growth. Wednesday in London: I met up with a diverse group of entrepreneurs, including real estate fund managers, business performance coaches, software SAS business founders, and more. We excha ..read more
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#130 Is Paying For Coaching Really Worth It?
Transform your Profits
by Reza Hooda
3M ago
Hey there! Hope you're having a fantastic start to your day. We're already into the second week of January, back to the grind and reality. Have you kicked off your January 2024 with a bang, executing those goals you set last week? I've been on a quest to level up my coaching business, searching for the right coach to take it to the next level. In today's session, I share my thoughts on whether paying for coaching is really worth it. Personally, coaching has been pivotal for me. Two years ago, I hired a book coach, Jenny Carter, to guide me through writing my book. Her accountability and guidan ..read more
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#129 Make 2024 Your Best Ever Year
Transform your Profits
by Reza Hooda
3M ago
Hey there! Welcome back to the podcast! Can you believe it's 2024 already? Apologies for missing last week – hope your Christmas and New Year break was fantastic. Let's talk goals. Setting them can make a significant difference. Personally, my results soared when I started setting goals a few years ago. Dream big. Envision your life 10 years from now. Reflect on the past year and plan for the future. Connect emotionally with your goals. Understand the "why" behind them – it's your motivation. Focus on 90-day cycles. Live by your calendar; it's your productivity secret. Consider joining our Pro ..read more
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