Email marketing is likely an important part of your health coaching or wellness practice. Wellness newsletters, , health coaching program promotions—these are all standard pieces of a health coaching practice (especially an online health coaching practice!) that require strategic set-up and maintenance with an email marketing tool of your choice. Just like choosing the right website platform for your health coaching website, your email marketing platform is an important choice because of how frequently you’ll be using it in your health coaching business ..read more

        This post contains affiliate links through which we may earn a small commission if you choose to purchase, at no additional cost to you. We only share products or services we personally use & recommend!   As a health coach, one of the most important “tech-y” things you’ll need to do is sell your health coaching sessions (or, more commonly, packages of sessions bundled in a health coaching program) to your health coaching clients. This is your health coaching sales process, and there are a few things we need to make sure are happening properly here ..read more

        This post contains affiliate links, through which we may earn a small commission if you choose to purchase, at no additional cost to you. We only share products or services we personally use & recommend!   One of the most common “tech-y” things I help online health coaches with is setting up membership-protected content or health coaching client portals on their websites. Of course, as I mention ad nauseam ?, membership programs like online courses, video archives and resource libraries are some of the best ways to incorporate passive income streams ..read more

        This post contains affiliate links through which we may earn a small commission if you choose to purchase, at no additional cost to you. We only share products or services we personally use & recommend!   I trained to become a health coach through the Institute for Integrative Nutrition (IIN), the world’s largest nutrition school, and a leader in health coach training and certification. IIN gets mentioned here on our website a fair amount, because: Four Wellness Co. is quite literally structured around the four pillars of “primary foods” we speak o ..read more

        This post contains affiliate links, through which we may earn a small commission if you choose to purchase, at no additional cost to you. We only share products or services we personally use & recommend!   It’s no secret I’m alllll about online membership programs as a strategy to grow your health coaching business and serve more people than you can reach with 1:1 direct health coaching services. I’ve personally used a few different membership programs in my own businesses—things like resource libraries, online courses, and client portals. They’re so ..read more

        This post contains affiliate links, through which we may earn a small commission if you choose to purchase, at no additional cost to you. We only share products or services we personally use & recommend!   With the release of the Membership Lab, my web design agency’s new training on building online membership programs, I’ve been getting more questions than usual on online membership programs, what they are, and how to use them in your health coaching business. (Yes, how to build an online course or resource library—both examples of online membership ..read more

        This post contains affiliate links, through which we may earn a small commission if you choose to purchase, at no additional cost to you. We only share products or services we personally use & recommend!   New year, new health coaching business? ? Whether you’ve been dabbling in health coaching for some time now, or 2021 is the year you’re launching your brand new health coaching gig, here are some helpful tips for building (and growing!) your dream wellness business: 10 ways to grow your health coaching business It’s true, I could chat online biz ti ..read more

        This post contains affiliate links, through which we may earn a small commission if you choose to purchase, at no additional cost to you. We only share products or services we personally use & recommend!   When I was studying to become a health coach, I remember the biggest “question mark” many of us had about our future health coaching businesses was: Where do I find clients… and how in the heck do I book them? Finding (and booking!) the “right” clients is absolutely a cornerstone of your health coaching business. The best health coach in the world ..read more

        This post contains affiliate links, through which we may earn a small commission if you choose to purchase, at no additional cost to you. We only share products or services we personally use & recommend!   One of the most confusing but gotta-get-it-right elements of starting your own wellness business is navigating all the legal requirements to ensure you’re operating legally—setting up your business entity, keeping your content protected, and properly protecting the personal information of your health coaching clients and website visitors. How to lE ..read more

        This post contains affiliate links, through which we may earn a small commission if you choose to purchase, at no additional cost to you. We only share products or services we personally use & recommend!   I’m a certified integrative nutrition health coach—but I don’t actually practice health coaching anymore. That’s a long story that has a lot to do with my other hat as a web designer and online business consultant (I help other health coaches and wellness professionals set up and grow your own health coaching businesses). But it was also influenced ..read more