Marketplace Monetization: Turn Your Data and Apps into a Revenue Stream
Snowflake Blog
by Eric Dorf
1d ago
Snowflake Marketplace is a vibrant resource, with hundreds of providers offering thousands of ready-to-try or ready-to-buy third-party data sets, applications and services. Many of these providers make their products available on Snowflake Marketplace for Snowflake customers to purchase — and they use our integrated Marketplace Monetization capabilities to simplify the process and speed up procurement and sales cycles. Some even leverage Marketplace Monetization exclusively to avoid having to build, manage or maintain their own billing and payment infrastructure.  Let’s take a closer look ..read more
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Beyond the Buzz: Braze Equips Modern Marketers with Powerful AI Tools
Snowflake Blog
by Jojo ZieffLuke Ambrosetti
6d ago
A lot of the buzz around AI focuses on its future potential. And we get it — we’re talking about a transformative technology that presents seemingly limitless possibilities. But an important aspect of this world-changing tech story that gets lost in the hype is understanding exactly what AI solutions are available for you and your team to employ right now, today. A solid data foundation is critical to being able to successfully leverage AI solutions, and Snowflake’s platform allows both marketing solution providers and marketing professionals to capitalize on this movement of AI in marketing w ..read more
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Simplify Application Development With Hybrid Tables
Snowflake Blog
by Phillip Coletti
6d ago
We previously announced Snowflake’s Unistore workload, which continues Snowflake’s legacy of breaking down data silos by uniting transactional and analytical data in a consistent and governed platform. Today, we are pleased to announce that Hybrid Tables — the core feature powering Unistore — is in public preview in select AWS regions. Hybrid Tables is a new table type that enables transactional use cases within Snowflake with fast, high-concurrency point operations. Customers are simplifying their architectures by using Hybrid Tables for a variety of use cases, including storing app and workf ..read more
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Delivering Telecom Sustainability Targets Using Autonomous Networks
Snowflake Blog
by Fawad QureshiSubhankar Pal
1w ago
As the world grapples with the escalating climate crisis, many industries are re-examining their operations to identify and implement sustainable practices. The telecommunications industry is no exception. Telecom companies face growing pressure from consumers, investors and regulators to reduce their carbon footprint and achieve net-zero emissions. This shift towards sustainability aligns with environmental responsibility and presents lucrative business opportunities for telecoms. The decarbonization opportunity for telecoms Telecoms play a pivotal role in enabling the digital economy, making ..read more
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Top 3 Data + AI Predictions for Retail and Consumer Goods in 2024
Snowflake Blog
by Snowflake
1w ago
Nearly every facet of society has felt the impact of AI since it burst into the mainstream in late 2022 with the public launch of ChatGPT. In 2024, the retail and consumer goods industry is expected to experience massive upheaval due to the proliferation of generative AI (gen AI) tools as well as changes in customer engagement and the general manner in which products are now sold. As shoppers work out exactly what to think of this major step change in technology related to their everyday purchase decisions, those businesses that move quickly to incorporate AI and new data strategies into their ..read more
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Snowflake’s Data Classification Lets You Identify and Tag Sensitive Data Directly in Snowsight
Snowflake Blog
by Jeremy McGeeShruti AnandCaroline KimRaghavendran Ramakrishnan
1w ago
At Snowflake, we believe in empowering our customers to harness the full potential of their data while maintaining robust compliance standards and safeguarding data privacy. We recognize the critical importance of quickly identifying and safeguarding sensitive data objects, and we consistently strive to provide solutions that help achieve these goals — from advancements such as classification and tag-based policies to the intuitive Data Governance UI.  Today we’re thrilled to announce another exciting addition to our suite of offerings: Snowflake Data Classification, a native user experie ..read more
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Four Questions to Consider When Navigating the Rapid Evolution of Generative AI
Snowflake Blog
by Goutham Belliappa
2w ago
A strategic approach to data and talent strategies will distinguish leaders in a transformed business landscape. What might that look like? Generative AI’s (gen AI) capabilities seemed startlingly novel a year ago, when ChatGPT’s release led to an explosion of public usage and, simultaneously, intense debate about its potential societal and business impacts. That period of initial amazement and suspicion has given way to business urgency, as companies scramble to adopt gen AI in ways that leverage its potential for maximizing workforce productivity and profitability. However, intentions to imp ..read more
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5 Reasons to Connect with Snowflake at Mobile World Congress Barcelona 2024
Snowflake Blog
by Snowflake
2w ago
The telecom industry is evolving rapidly, influenced by tech innovation and trends like generative AI and 5G, and the pressures of cost efficiency and global competition. One way telecom companies stay ahead of the curve is by attending the world’s largest and most influential telecom and connectivity event: Mobile World Congress (MWC) 2024, held February 26–29 in Barcelona, Spain. With a projected attendance of around 90,000 people, MWC is a global networking hub that attracts key players, decision-makers and innovators in multiple telecom areas (including mobile service providers, device man ..read more
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Top 3 Data + AI Predictions for Manufacturing in 2024
Snowflake Blog
by Snowflake
2w ago
Investment in AI for manufacturing is expected to grow by 57% by 2026. That’s hardly surprising — with AI’s ability to augment worker productivity, improve efficiency and drive innovation, its potential in manufacturing is vast. AI’s predictive capabilities can help manufacturing leaders anticipate market trends and make data-driven decisions, creating financial opportunities for suppliers as well as customers. Since data forms the bedrock of generative AI, staying ahead of the most recent trends in data and AI is crucial for harnessing this technology to gain a competitive advantage. To learn ..read more
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Snowflake Improves Query Duration by 20% on Stable Workloads Since We Began Tracking the Snowflake Performance Index
Snowflake Blog
by Rudi LeibbrandtLouis MagarshackCindy Na
3w ago
Earlier this year at Snowflake Summit, we announced the public launch of the Snowflake Performance Index (SPI), an aggregate index for measuring real-world improvements in Snowflake performance experienced by customers over time. In this post, we provide our biannual update to showcase the latest improvements. The Snowflake performance philosophy Our product philosophy revolves around a continuous quest to enhance Snowflake performance, with a particular focus on refining the core database engine. Weekly releases are our vehicle for delivering regular performance improvements. These enhancemen ..read more
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