In this special edition of The Marketing Lab, I have a quick chat with Associate Professor Josh Newton about his research into how the mere presence of Christmas decorations lead people to soften their evaluations of a personally experienced service failure encounter. Josh and his colleagues' research was published in the Journal of Service Research in 2018. The abstract is noted below. Thanks for listening to The Marketing Lab (at Deakin) in 2021, and we look forward to talking to you again in 2022. --- The Marketing Lab (at Deakin) is recorded and produced on the lands of the Wurundjeri pe ..read more

In our final episode for 2021, our guest is Uppma Virdi, Deakin Alumni, Head Spice Dealer, Founder and CEO of Chai Walli, a female-centric, female owned small Australian business who are passionate about cultural preservation through the art of chai.  We discussed authenticity, why being successful is about more than size, money and growth, and how to final convince your parents that you are successful.  In 2022, we will be releasing each episode of The Marketing Lab on the first Friday of the month, from February. We all hope you have an opportunity to take a break over the summer ..read more

Whether you use it to stay connected or as part of your marketing strategy, social media is integral for communication. But what happens when everything goes horribly wrong, like it did for Justine Sacco when sent her one-hundred-and-seventy twitter followers the following tweet: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”  By the time she landed in Africa, Twitter users around the world had blasted Justine’s tweet as racist, callous and uncaring. Critics demanded that she be fired from her job and some even called for her death.  In this episode of The Market ..read more

In this episode of The Marketing Lab at Deakin, we talk to Gordon Renouf, Co-Founder & CEO of Good On You, the world-leading source of trusted brand ratings, articles and expertise on ethical and sustainable fashion. Since 2015, they have built a database of thousands of fashion brands, all assessed against their robust rating system for their impact on people, the planet and animals. They are supported by some of the biggest names in the industry, including Emma Watson, the world-renowned British actor and ethical fashion pioneer.  Gordon talks to The Marketing Lab about investors, j ..read more

In this episode of The Marketing Lab at Deakin we talk to Dr Ali Tamaddoni from Deakin's Marketing Department about how we can use models and machine learning to understand why people change brands and also how religiosity influences online reviews.  --- The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn ..read more

We often think that marketers simply have to sell stuff to consumers, but marketing also requires an awareness of the context in which the business operates. The Australian Competition and Consumer Commission promotes competition and fair trade in markets to benefit consumers, businesses, and the community and also regulates national infrastructure services. Their primary responsibility is to ensure that individuals and businesses comply with Australian competition, fair trading, and consumer protection laws - in particular the Competition and Consumer Act 2010. In this episode of The Market ..read more

This week (4 - 11 July) is NAIDOC week in Australia. NAIDOC is a celebration of the history,  culture and achievements of Aboriginal and Torres Strait Islander peoples. It’s an opportunity for all Australians, not just the Indigenous community, to come together and celebrate and participate in a range of activities that support your local community.  So, for this episode of The Marketing Lab, we celebrate NAIDOC by talking with guests, Professor Mark Rose (Gunditjmara), Tom Molyneux (Gunditjmara) and Cassandra Seery (raised and living on Wurundjeri Country), about how we can think mo ..read more

Marketers are often portrayed in an unsophisticated way - that they are evil manipulators that are trying to get us to buy things we don’t want. But there are areas of marketing, like macro marketing and social marketing, where marketers are attempting to use marketing… for want of a better phrase… for good.  Social marketing uses the tools of marketing to lead to better societal outcomes, in things like health behaviour change programs. Their tools tend to be predominantly in the field of promotion - so this is why you often hear on the public health field people talking about health pro ..read more

In this episode of the marketing lab, we talk food marketing and wellbeing with Alice Zaslavsky (Alice in Frames), and Deakin Alumnus, Moreen Kamau (Deliveroo) and Dr Michaela Jackson (RMIT). Food is such a critical part of culture, wellbeing and a good life, yet in the field of marketing we expend a lot of research energy focusing on denial.   So, how do we reframe the discussion to make food and eating a more reflective, joyful and positive experience?  The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to eld ..read more

In this episode of the marketing lab, we talk food marketing and wellbeing with Alice Zaslavsky (Alice in Frames), Moreen Kamau (Deliveroo) and Dr Michaela Jackson (RMIT). Food is such a critical part of culture, wellbeing and a good life, yet in the field of marketing we spend a lot of time making people feel guilty about their choices.  So, how do we reframe the discussion to make food and eating a more reflective, joyful and positive experience?  ..read more