Aston means business
1,000 FOLLOWERS
A podcast from Aston Business School hosted by Journalist Steve Dyson. Steve will be interviewing some of the UK's top business academics every month.
Aston means business
3M ago
Sports marketing expert Michael Inpong, a new teaching fellow at Aston Business School, argues that while many huge sports events like the World Cup are sponsored, this form of marketing is ‘very weak’. He says future marketeers need to unleash the power of sport for their businesses – using storytelling to impact on society ..read more
Aston means business
4M ago
Dr Hayley James, a senior research fellow in the Centre for Personal Financial Wellbeing at Aston Business School and an expert in pensions, discusses her ‘mission’ to improve financial planning for later life. ..read more
Aston means business
5M ago
Dr Dean Garratt, a senior teaching fellow in economics at Aston University explains some of the causes of the UK and global financial downturn and what businesses need to understand to help them survive the upcoming recession ..read more
Aston means business
6M ago
Prof Kathy Daniels, an expert in employment law and employee relations at Aston University, discusses the recent increase in strike action and considers whether Britain is facing a 1970s-style 'winter of discontent ..read more
Aston means business
8M ago
Successful business leaders need to rely on the power of trust, rather than just trusting in power. Dr John Blakey, who researched the subject for his doctorate at Aston Business School, explains the nine behavioural habits needed to become a trusted executive in the latest episode of 'Aston means business ..read more
Aston means business
9M ago
Simple energy savings by SMEs could close half the UK's power stations, according to Dr Mark Smith, business engagement manager on the Low Carbon SMEs project at Aston University. The latest episode of the 'Aston means business' podcast also interviewed Cassie Kirk-Gould, the owner of Sweetmeats Inc, about how her expanding fudge-making firm is completely plastic-free ..read more
Aston means business
11M ago
Taking staff wellbeing seriously can help drive business success. That's the message in the latest 'Aston means business' podcast from Marc Hornby, who co-founded hospitality group Caviar & Chips after taking an MBA at Aston Business School. The business, which survived Covid-19 and has since grown to employ 100 staff, has just won a national wellbeing award ..read more
Aston means business
11M ago
Rejection should be treated as a stepping stone to success, according to Dr Rushana Khusainova, a lecturer in marketing and sales at Aston Business School. She explains how entrepreneurs and business people should develop positive ‘self-talk’ as a vital mindset for dealing with rejection ..read more
Aston means business
1y ago
Mafia film and TV dramas can reveal the value of a trusted ‘second in command’ in business and organisations. That's one of the themes in a podcast from Dr Lloyd Parsons, interim director of MBA programmes at Aston Business School, who explains the power of 'shared and distributed leadership’ and underlines the importance of 'trust and delegation'. ..read more
Aston means business
1y ago
Women in business should consider themselves a strength, not a weakness. That's the message from Professor Helen Higson of Aston Business School, and Daniella Genas, an MBA graduate and successful entrepreneur, in a podcast episode created to celebrate International Women's Day. ..read more