Part 4 of 7 from our Building Your Brand seminar. In this episode, we focus on grammar, regularity, and metadata for Search Engine Optimisation (SEO).  If you want your business to start ranking on Google then you need to really focus on writing good, solid content on a regular basis.  Never buy content as duplicate content is a very bad thing in the world of SEO. Download the slides here: https://www.lbforms.co.uk/BYB_Slides.pdf ..read more

Part 6 of 7 from our Building Your Brand seminar. Whenever a business or entrepreneur is trying to improve their SEO it is important to consider who links to your website.  Obviously, the more high-quality unique content you write, the more chance you have of obtaining lots of high-quality back-links.  We also look at Yoast to help you with all your SEO requirements and also how to notify Google of the changes to your site. Download the slides here: https://www.lbforms.co.uk/BYB_Slides.pdf ..read more

Part 5 of 7 from our Building Your Brand seminar. In the world of Gen 'Z' and millennials speed really does matter.  We discuss how to optimise your businesses images, alt-tags and website speed for optimal SEO. Download the slides here: https://www.lbforms.co.uk/BYB_Slides.pdf ..read more

Part 3 of 7 from our Building Your Brand seminar. What is SEO (Search Engine Optimisation) and why is it important to you and your business?  We also take a deep dive into why keywords are so important to businesses.  So, whether you're an entrepreneur, business owner or start-up you definitely need to listen to this podcast. Download the slides here: https://www.lbforms.co.uk/BYB_Slides.pdf ..read more

In this LB Talking Points video, our Client Relationship Manager Amber Naughton and Tax Adviser Steven Cameron, discuss Making Tax Digital for Landlords, and how the rules will affect their current accounting practices plus the benefits this could have for their property business. Self-employed businesses and landlords with annual business or property income above £10,000 will need to follow the rules for MTD for Income Tax from their next accounting period starting on or after 6 April 2023. MTD is a key part of the Government’s plan to move to a fully digitalised tax system, with HMRC havin ..read more

Part 2 of 7 from our Building Your Brand seminar. We review the different types of marketing available for small businesses, entrepreneurs and start-ups.  We discuss the differences between Single channel, Multi-channel and Omni-channel marketing. Download the slides here: https://www.lbforms.co.uk/BYB_Slides.pdf ..read more

In this LB Talking Points video, our VAT Compliance Manager Yvonne Collings and Cloud Accounting Specialist Andy Kemp, discuss the Digital Links aspect of Making Tax Digital, and how moving to a cloud accounting system could benefit your business. Making Tax Digital (MTD) was brought in back in April 2019 for VAT registered businesses with a turnover above the VAT registration threshold (currently £85,000). All VAT-registered businesses trading at or above the VAT registration threshold have been required to keep digital records and submit their VAT returns via software that can directly link ..read more

Jayne Tressler (Business Services Group Manager) and Lewis Pridgeon (Tax Compliance Manager) are discussing some of the key aspects of employee benefits. A benefit-in-kind is any benefit that an employee or director receives from their company which is not included in the individual’s payslip. Sometimes people refer to these as ‘perks’ or ‘fringe benefits’ and contrary to popular belief, these are not all ‘tax-free freebies’, sadly. The main objective of these forms are to prevent employees receiving remuneration for services provided and avoiding employment taxes. It covers expenses and ben ..read more

Part 7 of 7 from our Building Your Brand seminar. Why would you pay to appear in Google?!  The answer is simple, to get more customers.  It also works with LinkedIn and Twitter.  In this episode, we look at when you may choose to use a PPC campaign alongside your SEO to help your business grow. Download the slides here: https://www.lbforms.co.uk/BYB_Slides.pdf ..read more

BUILDING YOUR BRAND: Part 1 of 7 from our Building Your Brand seminar. We recently held a seminar for entrepreneurs, businesses owners and start-ups where we spoke about the importance of Building Your Brand.  We covered everything from why you need a brand through to protecting it.  We also covered Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). As a firm of accountants, people wonder why we give such talks.  The truth is that we are more than your average accountant.  We are business advisers and specialists helping peop ..read more