It’s been a big year for social media updates and as we near the end of 2024, here are some updates you may have missed recently: Trial Instagram reels before publishing them Instagram has just introduced a trial reels capability allowing users to see how their content performs ahead of their followers seeing it. When ..read more

In the dynamic world of public relations and marketing, brands are increasingly adopting Gen Z slang to resonate with younger audiences. While this strategy can yield humorous and engaging results when executed authentically, it risks appearing forced and inauthentic if mishandled. A prime example of successful Gen Z language integration, tech retailer Curry’s launched a ..read more

As the festive season kicks in, the scramble to get Christmas gifts begins. For brands, this is an opportunity to shine, being included in curated gift guides, published by media outlets and bloggers, is a common marketing strategy. Not only do they put your product in front of eager shoppers, but they also boost your ..read more

In the ever-evolving world of social media marketing, staying ahead of the curve means embracing new tools and strategies. From Meta’s expanded AI-powered Advantage suite, to TikTok’s revamped Academy and automated Smart+ targeting, platforms are rolling out innovations designed to make advertising more effective. LinkedIn and X are also introducing features to streamline campaign set-up ..read more

Last week, The Guardian announced they would no longer be posting on Elon Musk’s X, citing concerns about the proliferation of far-right propaganda and conspiracy theories on the site. The Guardian is not the only organisation to make this decision, with Balenciaga, the Berlin Film Festival, Best Buy and 3M also choosing to leave the ..read more

The festive season is the ultimate opportunity for brands to connect with audiences, but it can also be the most difficult due to the saturation. With its ability to blend authenticity, storytelling, and reach, influencer marketing continues to shine as one of the most effective ways to cut through the Christmas chaos. Here we’ve rounded ..read more

This year, UK brands have gone above and beyond, turning marketing campaigns into unforgettable experiences. From high-concept collaborations to playful stunts, they’ve shown that creativity and agility are key to winning over audiences. Let’s dive into four standout campaigns and explore what made them so successful, along with some practical takeaways you can use to ..read more

There’s been lots of social media updates recently, meaning lots for marketers to be aware of! Here’s an overview of some of the key changes you may have missed. Reddit users and revenue boom Reddit has recently published its third performance report, outlining significant growth in usage and revenue during Q3. The amount of Daily ..read more

In today’s digital landscape, influencer marketing has become one of the most effective ways for brands to engage with their target audience. However, the key to a successful influencer marketing strategy lies in finding the right influencers and building solid and authentic partnerships with them, instead of working on an ad-hoc basis with various influencers ..read more

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative ..read more