LONDON — Brands must work harder to debunk misconceptions about younger and older consumers and understand not only that there is more that connects the two generations – including their , but that they are both critical in terms of influence and spending power, according to speakers at the EMEA Summit last week. Jackie Cooper, Edelman’s global chief brand officer, opened the session by outlining the work the agency was doing with younger and older consumers, via its Gen X Lab and its new Longevity Lab, which works with consumers aged 55-72. “Generational influence is important to understand ..read more

Highlights from PRovoke Media's 2024 EMEA Summit & SABRE Awards, which took place on 1 May in New York ..read more

All of the photos from the 2024 PRovokeEMEA Summit, which took place in London on 1 May ..read more

All of the photos from the 2024 SABRE Awards EMEA, which took place in London on 1 May ..read more

LONDON – To stay relevant, brands have to move from storytelling to ‘story doing’, speakers from Havas Red and ManPowerGroup told the PRovokeEMEA Summit in London last week. In a panel led by Havas Red EMEA CEO Rachael Sansom, the agency’s executive creative director for the UK and Europe Andrew Stevens warned that the latest Havas Meaningful Brands global report had found that 72% of consumers were tired of brands only pretending to want to help society. He referenced the recent ‘Last Photo’ exhibition for UK charity CALM as an example of creative work that was “touching communities in a re ..read more

Global food and beverage company Nestlé is no stranger to the kind of polarizing political issues that companies around the world are facing today, but its experience over the years has helped it to formulate a proactive strategy that helps it anticipate, manage, and communicate issues around environmental responsibility, nutrition, supply chain management, and much more.   We sat down with the company’s chief communications office Lisa Gibby and Carolyn Pike, managing director in the Zurich office of global consulting firm FGS Global, to discuss heightened stakeholder expectations a ..read more

Ramiro Prudencio will be honoured with the Individual Achievement SABRE Award on 1 May 2024, at the North America SABRE Awards in New York. Prudencio receives the award after overseeing communications at McKinsey & Company for the past four years, prior to which he spent two decades at BCW and Burson-Marsteller.  As McKinsey's global director of communications, Prudencio leads the company's reputation and engagement with clients, the business community, media, civil society, and other stakeholders. Prudencio also supports McKinsey clients on issues of institutional reputat ..read more

NEW YORK — Amazon Ads has hired SourceCode Communications for PR support following a crowded competitive pitch, PRovoke Media has learned. Individuals familiar with the review said SourceCode was one of more than 10 agencies vying for the business in a process that started in January. The agency is responsible for the full range of PR services for the Amazon ad platform — strategic counsel, media relations and event management among them, sources said. The business is estimated to worth a number in the high six figures. Neither Amazon nor SourceCode responded to request for comment. Amazon ..read more

Our North American Best Agencies to Work For research contains both good news and bad news for public relations agency leadership, after a year in which the industry struggled with economic headwinds and employee satisfaction declined as a result. The good news is that the number one factor in overall satisfaction is “people and co-workers,” and the statement “I like the people I work with” generated the third most positive score of any of the 42 dimensions on which agencies are evaluated. The bad news is that the second and third most critical factors for employees are “work-life balance” a ..read more

As chief communications and marketing officer for AARP, Martha Boudreau is spokesperson for the nation’s largest social mission organization and its 38 million members, one of the most influential lobbying groups in the country. That leadership role in Washington and beyond makes her a deserving recipient of one of our 2024 SABRE Awards for Outstanding Individual Achievement. Boudreau, who will receive her award at the SABRE Awards ceremony at New York’s Cipriani 42nd Street on May 1, is responsible for integrating brand, marketing, consumer experience and communications strategies across the ..read more