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The PRNEWS Group at Access Intelligence, LLC is the leading source of information, education, recognition, and data for Fortune 1000 professionals, agencies, and government/non-profits. For over 75 years, PRNEWS has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.
PRNEWS
3h ago
Platforms rise and fall, but one thing remains: people crave connection. Whether you’re testing Bluesky, RedNote, or the next breakout platform, remember: your audience follows relationships, not logos.
The post 5 PR Tips for Using Bluesky and RedNote appeared first on PRNEWS ..read more
PRNEWS
4d ago
For PR professionals, Kendrick Lamar's Super Bowl halftime show approach offers valuable insights into how storytelling, symbolism and bold authenticity can be leveraged to create impactful communication strategies.
The post Kendrick Lamar and The Power of Performance Communication appeared first on PRNEWS ..read more
PRNEWS
5d ago
This week's PR Roundup looks at PRSA's commitment to diversity, equity and inclusion, The White House's risky media relations move with The Associated Press, and how Shopify's reputation received some major blows after not acting quickly enough in a crisis with Yeezy.com.
The post PR Roundup: PRSA DEI Support, White House Versus AP and Shopify Answers Yeezy Questions appeared first on PRNEWS ..read more
PRNEWS
6d ago
The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here's some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.
The post How to Help your CEO Talk Like a Human appeared first on PRNEWS ..read more
PRNEWS
1w ago
The New York Times exposé published in December about Justin Baldoni’s alleged smear campaign against Blake Lively highlighted the dark side of PR. Then a week later, Baldoni filed a $250 million lawsuit against the New York Times, saying the media outlet got the story wrong. Ultimately, the legal questions in Baldoni’s suit concern media ethics. But in the meantime, the actors' PR teams should keep these crisis communications tips top of mind.
The post Media Ethics and Reporting on Allegations: PR Lessons from the Lively/Baldoni Case appeared first on PRNEWS ..read more
PRNEWS
1w ago
According to a survey from Morgan Stanley Research, 94% of healthcare businesses use AI or machine learning in at least some capacity. Expectations have forever changed, and healthcare communicators must now rally behind AI to provide optimal outputs for their own companies as well as for clients and healthcare professionals.
The post Four Tips for Implementing AI in Health Communications appeared first on PRNEWS ..read more
PRNEWS
1w ago
Now more than ever, communicators need to play the long game to protect DE&I. Our author provides recommendations for how communicators can shield DE&I during this reputation-building era.
The post How Communicators Can Safeguard DE&I With a Rebrand appeared first on PRNEWS ..read more
PRNEWS
1w ago
This week's PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.
The post PR Roundup: The News and Employee Wellness, Waffle House’s Announcement, Super Bowl Trends appeared first on PRNEWS ..read more
PRNEWS
1w ago
In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.
The post How TikTok’s Disappearance Became a PR Masterclass appeared first on PRNEWS ..read more
PRNEWS
1w ago
In a world of constant digital connectivity and rapid technological change, Generation Z is exhibiting a fascinating psychological phenomenon: They're deeply nostalgic for eras they never experienced firsthand. This “historical nostalgia” among Gen Z offers a compelling window into how digital natives creatively engage with the past to meet psychological needs and navigate contemporary challenges—a phenomenon that brands must understand to forge meaningful connections with this generation.
The post The Psychology of Gen Z’s Historical Nostalgia: What Brands Need to Know appeared first on PRNEW ..read more