This week's PR Roundup looks at Higher Education's current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders. The post PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits appeared first on PRNEWS ..read more

Despite the similarities, there’s an ultimate differentiator between PR and motherhood: the lifelong bond between mothers and their children. In PR, we can lose a client or change jobs, but as mothers, we are our children's foundation for life. The post Guess What? PR and Motherhood Aren’t That Different appeared first on PRNEWS ..read more

There are many lessons that brand sponsors of this year's Summer Olympics should have learned from the previous Games. And just because it's a celebrated global event, brands should not let their guard down in regards to reputation and bad press. The post PR Strategies for Olympics Sponsors Battling Negative Media Coverage appeared first on PRNEWS ..read more

In some ways, the breaches at Roku are unremarkable. These types of incidents happen so frequently, we’ve become immune to their scale. But that doesn’t mean companies can be complacent in their communication with customers, employees, partners, media and regulators. The post Learning from Roku’s Breach Communication Shortcomings appeared first on PRNEWS ..read more

AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency. The post Customizing AI GPTs to Optimize PR Business Processes appeared first on PRNEWS ..read more

In this week's PR Roundup we learn about supporting journalists, inclusive communications regarding Mother's Day, and if communicators are already prepping messaging strategies for the 2024 election. The post PR Roundup: World Press Freedom Day, Mother’s Day Opt Out, Comms Not Prepped for Election appeared first on PRNEWS ..read more

When crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media. The post When Crafting a New PR Business Presentation, Lead With Storyline appeared first on PRNEWS ..read more

Whether it's in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media. The post 5 Ways to Secure Earned Media for Brands Operating in a Regulated Environment appeared first on PRNEWS ..read more

LSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders. The post Kudos to Kim Mulkey (Sort of) and the Value of Front-Running appeared first on PRNEWS ..read more

While many in PR see AI as the answer to navigating crisis, recent findings from Harvard Business School show that AI is good at tasks like automating, creating insights and aiding creativity, but falls short in judgment and adjusting to ever-changing human context and interactions. The post How Can OODA Impact Public Relations and AI Use? appeared first on PRNEWS ..read more