This week's PR Roundup looks at the strategy surrounding President Joe Biden's primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On… The post PR Roundup: Biden Delivers, the Coconut Rises and Olympic Fever appeared first on PRNEWS ..read more

PRNEWS’ final Digital Learning Series event, on Measurement and Data for PR, takes place August 14. We caught up with panelist and measurement expert Katie Paine, CEO of Paine Publishing, to discuss the latest challenges, tactics and tools for measuring and evaluating reputation. Here's a preview of her session. The post Measuring Brand Reputation: Top Challenges, Tactics and Tools appeared first on PRNEWS ..read more

If the public expects a CEO to deliver a “rip your heart out” apology to every blunder, they will be destined to become desensitized. The post Sorry, Not Sorry: Did CrowdStrike’s CEO Really Owe the Public an Immediate Apology? appeared first on PRNEWS ..read more

Without an understanding of misogynoir, communications leaders aren’t equipped to navigate and address the unique challenges and biases Black women experience with increased visibility in media and public scrutiny and perception. The post Understanding Misogynoir and its Impact on Public Relations appeared first on PRNEWS ..read more

Social media posts on Biden’s accounts instead of news alerts circulated the information first—something that is common to the world of sports and entertainment, but not as regular when it comes to political news. The post Biden Breaks His Own News, Bypasses Mainstream Media appeared first on PRNEWS ..read more

While the foundations of social media strategy for PR—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed. The post Social Media for PR Campaigns: Adapt for a New Audience appeared first on PRNEWS ..read more

This week's PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications. The post PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady appeared first on PRNEWS ..read more

At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these principles when creating video content. The post TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form Video appeared first on PRNEWS ..read more

This “live action case study” following President Biden's recent campaign decisions has a lot to teach PR pros about leadership communications and crisis management. The post Leadership Crisis Lessons from Biden’s Presidential Campaign appeared first on PRNEWS ..read more

Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands. The post Why Companies Fail At Influencer Marketing appeared first on PRNEWS ..read more