Several PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist. The post Pitching an Exclusive: Do’s and Don’ts appeared first on PRNEWS ..read more

It's never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things. The post Communicating ‘Bad News’ the Right Way by Setting the Narrative appeared first on PRNEWS ..read more

PR’s leadership in strategy and developing compelling messaging to draw a target audience will be vital for metaverse success. The post Why PR Should Own the Metaverse appeared first on PRNEWS ..read more

In a wide-ranging roundtable discussion, PRNEWS asked Ben Finzel of The Change Agencies; Kevin Wong of The Trevor Project;  Ben Dorf, of The Ad Council; and Cathy Renna of National LGBTQ Task Force about the evolution of LGBTQ+-related comms, how organizations can best support their LGBTQ+ stakeholders and advice for brands looking to do better for these communities. The post LGBTQ+ Comms Must Start Internally and Be a Year-Round Effort appeared first on PRNEWS ..read more

This week our PR Roundup looks at a disastrous campaign launch for Ron DeSantis and backlash for Twitter, the importance of remembrance and the latest conservative outrage aimed at Target. The post PR Roundup: DeSantis Campaign Launch, Backlash for Target, Remembering Uvalde appeared first on PRNEWS ..read more

A big challenge to handling media relations around a lawsuit is understanding the rise and fall of media interest as the litigation drags on. Our contributors tell us how. The post Understanding a Lawsuit News Flow for Optimum Communications Strategy appeared first on PRNEWS ..read more

Our contributor argues that the most powerful and profound asset any PR professional can have is a strong, adept sense of empathy. The post Why Empathy is a PR Pro’s Most Powerful Asset and Overlooked Liability appeared first on PRNEWS ..read more

While some employees may bristle at formal DEI training and evaluations, it’s important to keep a sense of community in mind. The post It Takes a Village: Embracing DEI as a Company Community appeared first on PRNEWS ..read more

In today's media-dominated world, representation plays a crucial role in shaping public perceptions and fostering social understanding. A significant shift is taking place as the AAPI community and its allies strive to challenge these stereotypes and redefine the community. The post Redefining AAPI Identify in the News Landscape through Representation in PR appeared first on PRNEWS ..read more

This week's PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana's TikTok ban. The post PR Roundup: State of PR, Wienermobile Revamp, TikTok Ban appeared first on PRNEWS ..read more