Today, I'm going to teach you about one of my favourite brand elevation strategies that I've used in many, many different companies across a bunch of different industries: The Halo Effect. If you're looking to bring more credibility to your brand, gain access to top tier potential clients or customers, and benefit from a strong network effect, even if you have a small team or a small budget, keep reading. Before we dive into how to leverage this strategy in your own business, let's first unpack with the "halo effect" is. What is The Halo Effect? In 1920, Edward Thorndike, an American psycholog ..read more

Today I want to talk to you about building a personal brand. A lot of people get really overwhelmed and look ahead to folks that have been in the space, building their personal brands for a long time. The key thing to remember, when you're idolizing those individuals, is that they all started somewhere. A first Tweet, a first YouTube video, a first post on Instagram... The thing that helped me the most was to start small and focus on a few little activities that moved the needle every week versus trying to do it all at once. I'm going to share with you five things that you can do to get start ..read more

Director of Marketing at Fellow, Erin Blaskie, chats with Shane Parrish about the evolution of digital marketing, improving your marketing strategies, knowing your customer and the strengths and perils of social media. Ever since Erin got her hands on a Commodore 64 her dad brought home she has immersed herself in the digital domain. She started her own company at a young age and has since helped shape businesses’ marketing blueprint ..read more

I loved chatting with Steve, the host of The Moment That Changed Everything, about my passion for building brands from the ground up, how starting a new job during a pandemic has gone, the behind-the -scenes of talking at a TED conference, and how being an entrepreneur can look cool from the outside but inside, it’s a whole other story. I’d love for you to tune in below and subscribe to the podcast on YouTube here and on Anchor.fm here ..read more

Thusha Agampodi, Engineering Manager at Magnet Forensics, co-hosted the first five episodes of season two of the podcast produced by the engineering faculty at the University of Ottawa and I am so thrilled to be one of the guests on the show. The first half of the season, aptly titled Better Together: Equity, Diversity and Inclusion, focuses on equity, diversity and inclusion in the workplace. I highly recommend that you tune in to all of the episodes here as you will be brought into interesting and thought provoking conversations on equity, diversity and inclusion in the engineering and tech ..read more

Recently, I did an interview with Torre.co on their show, Fulfilling Work Live. It was a fantastic one-hour conversation that explored so many facets of life and business in this unique time we find ourselves in. I really loved this conversation as we talked about parenting, finding a fulfilling career, B2B marketing, what we’re building at Fellow.app and so much more. I’d love for you to tune in and let me know what you think, too! You can also subscribe to Torre’s YouTube channel here ..read more

I was thrilled to chat with Chris Ronzio, over at Trainual, on the Process of Building a Brand Remotely. I share tactical advice for things that you can be doing now with few resources to build your brand at your company. We chat through some great hacks for how to repurpose content across different channels and exactly where to focus to build your company brand. Then we got into a conversation about personal brands and how you can leverage the time you might have instead of commuting to get yourself out there in the world. Watch below and follow Trainual on YouTube here ..read more

John Fleischauer, Chief Talent Officer at Pivot + Edge, and I chat about Wrestlemania predictions, what it's like to not have to wear business pants, and just keeping sane in a time of uncertainty. That’s really all I have to say about this interview… ha! You just need to watch it. Subscribe to the Pivot + Edge YouTube channel here ..read more

A human being has to learn how to walk before they learn how to run, right? In a SaaS company, strengthening your business’ foundation is critical before you pour time, effort and resource into marketing. There’s no point in generating a lot of noise and hype if you’re sending prospects to a website that hasn’t been optimized to capture them and begin the relationship-building process. Before you look to scale rapidly, here are a few things that I recommend you take a look at. 1. Your Website While we could write an entire series on optimizing your website, we’re going to focus on a few piece ..read more

I remember a phone call I had with a client once and we were chatting about a list of 10-15 blog post ideas that I had created for her. She asked me where I came up with those ideas as she figured some people would struggle with creating a list like that — specifically in an area that they weren’t familiar with. I told her that most of my blog post ideas come first from a session of inquiry — I ask myself, “What would I like to know about this subject?” Sometimes that means drawing on my past experiences and other times it simply stems from pure, genuine curiosity. I love knowing how things w ..read more