What if I told you that your email marketing can be even more effective than it is now? Whether you want to gather feedback, enhance engagement, or create a more fascinating experience, try incorporating forms into your send-outs. Forms, especially those nifty interactive ones, are a powerful tool for engaging the audience, understanding them better, and boosting conversion rates. Let’s break down why. Forms can serve multiple purposes. They may rely on the idea of gamification, contributing to higher engagement or efficiently collecting customer information. Imagine not just a traditional ema ..read more

An online survey is a very effective data collection method. Its benefits are undeniable — from offering speed to ease to accessibility from anywhere. It would serve businesses well in taking full advantage of the benefits of surveys. But studies show that keeping surveys short is crucial and highly recommended. For this reason, we have gathered some tips for optimizing the number of questions respondents have to answer to avoid overwhelming them and creating respondent fatigue that leads to less accurate responses and affects data reliability. The competition in the ever-changing world a ..read more

GenAI acts like a superhero that handles routine tasks to save us time related to email localization. Remember the statistics we shared from Language Inspired that concluded that combining GenAI translation with human post-editing could speed up the email translation process by an impressive 70–80%? But there are some questions: Is GenAI’s translation as good as translations conducted by people? Can we trust GenAI translations? Driven by these questions, we conducted some tests. We compared translations completed by human translators to those completed by a combination of ChatGPT and human pos ..read more

In business communication, the humble email signature plays a vital role beyond its basic function of sign-off. It serves as a digital business card, a brand ambassador, and a subtle yet impactful marketing tool. For business owners, understanding the importance of crafting the perfect email signature is paramount in leaving a lasting impression on clients, partners, and prospects alike.  In this article, we delve into the significance of email signatures, offering valuable insights and tips for creating signature designs that resonate with your brand identity and leave a positive impress ..read more

The world of business requires thorough communication. Crafting the perfect email proposal to present lucrative opportunities to clients is an art, and it can yield significant rewards. Whether you’re reaching out to potential partners, investors, or collaborators, a well-crafted email can make all the difference. In this article, we’ll explore essential tips for composing effective emails for business proposals backed by samples and expert tricks that you can use to level up your email game. Let’s dive right in! Importance of business introduction emails  Before we start looking at tips ..read more

In the first month of spring, we not only welcome the warmth but also embrace Stripo’s new improvements and accomplishments. It’s time to take a brief look back and peer behind the development screen to share our development plans for the future. So let’s dive right in. Dark mode Yes, you read that right. Now, you can transform the familiar Stripo interface, which looks like this: And make it look darker, like this: We introduced dark mode to Stripo because it’s not only extremely popular (with over 70% of smartphone users regularly activating dark mode on their favorite apps) but also reduc ..read more

It’s about time to flex your logic muscles, as Stripo presents a new addition to the interactive module generator: the Find a Pair game. As soon as you see the game in action, you will be immediately transported to your childhood, as the game mechanics are straight from the pages of children’s magazines, board card games, and much more. Now, we offer you the ability to easily — and without knowledge of code — create this mechanic in our generator and apply it in your email newsletters. How you can use the Find a Pair game in your emails Before creating the game, let’s understand its rules. Th ..read more

Navigating the complexities of email localization presents clear challenges: time-consuming processes, high costs, and the risk of improper localization that fails to resonate with diverse audiences. This article examines how generative AI (GenAI) is revolutionizing email marketing by addressing these issues head-on. Through practical examples and tested solutions, we will show you how GenAI not only streamlines translation and proofreading but also ensures that content is culturally and contextually relevant, making every email campaign more efficient and impactful. When is GenAI useful for e ..read more

Exploring the potential of generative AI in crafting marketing emails presents a fascinating frontier for marketers and technologists alike.  So, is it possible to create a marketing email with generative AI? Spoiler alert: I believe it is, and I see it opening many doors in the marketing maze. Besides my belief, we are conducting some research, the results of which I see daily and want to share with you not only the final product but also the process. Maybe you would like to share your ideas, find the desire to implement something for yourself, and follow our path in other industries. Wh ..read more

The popularity of GenAI continues to increase. Email marketers use it to create cool stuff like writing and images and even to generate new ideas for their newsletters. But how do you get content that truly fits your brand and speaks directly to your audience, reflecting your company’s mission and goals? To do so, you need to think of GenAI as a new team member or a junior assistant, ready to dive deep to understand your company and become an expert in helping you create email campaigns tailored to your clients. This is where custom instructions are super helpful. In our case, this is like set ..read more