Are you worried about keeping your emails safe from hackers and other cybercriminals? This article will provide you with essential tips to secure your email. Read more inside ..read more

Discover how to build a powerful email production team with our comprehensive guide on the skills and competencies required for each specialist ..read more

Learn to craft impactful customer retention emails with our expert tips on subject lines, email structure, and GenAI integration. Plus, access ready-to-use templates to enhance engagement ..read more

ROI is one of the most important metrics not only in commercial activities but also in email marketing. However, according to surveys, about 44% of email marketers have difficulties calculating the ROI of their email campaigns. These difficulties can lead to the inability to deliver the best results with email campaigns. We decided to fix this problem. In this article, we’ll tell you everything you need to know about email marketing ROI—why it’s important, how to calculate it, and ways to boost it. What is email ROI all about? ROI stands for “return on investment.” If we talk about the field o ..read more

NPS emails are an indispensable tool for collecting feedback for any business. These emails have a fairly high response rate. According to research, the average response rate of NPS emails is 12.4%, which is quite high. Creating NPS emails is a straightforward process once you know all the ins and outs of it. Our article is precisely about this, and we will provide you with useful tips on the process. So, without further ado, let’s get started. What is an NPS survey email? NPS or Net Promoter Score is a metric that shows how much users love or hate your company, which allows you to understand ..read more

GenAI has opened up a world of possibilities, transforming the way we craft captivating visuals that resonate with audiences. We’ve witnessed GenAI’s remarkable ability to generate photorealistic event-specific images, enhancing the visual appeal and engagement of email campaigns. However, a new frontier beckons — the seamless integration of real people’s photos into AI-generated imagery. This quest for seamless face integration presents an intriguing challenge. While GenAI has made significant strides toward generating realistic images, blending a real person’s photo into an AI-created scene ..read more

Do you want to know how to become an influential email marketer, how women have gained their place in the industry, how personalization works in emails, and whether we should trust the metrics that we’re accustomed to in email marketing? Stripo holds meetings with influencers in the email marketing industry to discuss significant points in developing this marketing channel. Kath Pay, a renowned author and the visionary behind Holistic Email Marketing, and Dmytro Kudrenko, founder and CEO of Stripo, shared their views on these issues during a recent webinar. Interview Expert Kath Pay Interna ..read more

Vacations are an integral part of any job, and employees are responsible for correctly requesting them from the HR department. According to statistics, in America alone, 65 million vacation days go unused. In this article, we will tell you how to create flawless PTO request emails so that you don’t end up as part of these statistics. Without further ado, let’s get started. What is PTO? PTO (paid time off) is a benefit that companies provide to employees, in which they can take a break from work and keep getting paid for the days during which they’re absent. Employers aren’t required to of ..read more

Email marketing has been around for a while but continues to be a powerful tool for eCommerce businesses to reach and engage their audiences, increase brand awareness, and drive sales. In this article, you’ll have an overview of how to do email marketing for eCommerce. We’ll discover how to craft an effective email marketing strategy for eCommerce, including the foundational elements, the top types of email, and the best email marketing practices for your eCommerce business. Building an email marketing strategy for eCommerce  This section will guide you through the fundamentals of a power ..read more

Localization not only boosts your ROI and increases open rates but is also essential for both legal and ethical reasons. If you’ve hesitated because of the time required to translate and maintain multilingual content, GenAI is your solution. Let’s get started. Key takeaways: GenAI significantly reduces the time needed for email localization without compromising quality. Given the current limitations of GenAI, the role of human oversight in refining outputs for precise and culturally relevant translations remains crucial. GenAI excels at adapting email content for different cultural contexts a ..read more