Every marketer who creates an email for the mailing list wants this email to reach every mailbox of the audience. However, this is almost impossible to achieve, and the bounce rate is an integral part of email marketing. But not everything is so grim because the bounce rate can be lowered significantly if you follow some of the tips we want to tell you about in this article. So, without further ado, let’s get started. What is the bounce rate in email marketing? The bounce rate is the percentage of subscribers who didn't receive an email because the mail servers returned them. This happens when ..read more

Suppose you are an insurance agent or insurance agency representative. In that case, you need to write and format insurance renewal emails well because this is a great way to show care for customers and, at the same time, increase insurance sales. You may have already sent such emails but did not receive a response.  Then this article is for you — using our tips and ready-made templates, you can find a solution to the problem and increase your email marketing activity. To speed up your renewal email preparation, check out the tips, examples, and templates we've put together for you in thi ..read more

With hacking techniques and cybersecurity threats evolving all the time, particularly with the fast growth of AI in recent months, email security has become a critical aspect of safety at work and at home. Hackers can use your email both for the content and as a way into your organization to conduct a breach of the larger network. Once in, hackers can slither their way into many files, from confidential financial records to personal information. Here you will find helpful information about the common threats to email security and ten best practices for a robust email security solution. Threats ..read more

Any company is the employees who work in it. The cohesion of their work, skills, and knowledge help to implement the ideas of senior management and set in motion the locomotive of business. Managing all employees is not an easy task, and one of the aspects of management is a performance review process. And the more subordinates you have, the more difficult it is to talk to everyone and tell employees about their successes or failures. To facilitate this task, there are performance review emails. In this article, we will explain what they are, when is the best time to send them, and give tips o ..read more

We all — you and us — understand the complexities of the email marketing landscape — it resembles a multitude of mini-factories, producing diverse, high-volume emails, with an incredible number of processes and a lot of tools used. ? And since Stripo directly helps to optimize many processes, we decided to find out exactly what the workflows are in different email teams and further identify areas for simplification. Why do we do it? We find it important because: Managing all the processes inside teams is the core duty of a manager. We ourselves and I personally got interested in whether there ..read more

When you are working on a team on a project, especially when you are the manager of such a team, it is critical to make sure that your professional network knows how the project is progressing and are always working in the same direction. Update emails help ensure constant contact with your network — teams or stakeholders. In this article, we gathered tips and a few examples of project update email templates on how to write an email to update the status of project realization to help you reduce the time it takes to prepare them. What are project update emails? A project update email is an emai ..read more

Most brands put their trust in email marketing to engage with their audience and drive conversions. Newsletters, in particular, are effective for several business purposes. The problem is that you have to give careful thought to their creation to reach your marketing goals. From creating responsive email designs to nailing your CTA, there are many factors you should consider. No need to stress about it, though. We’ve compiled a list of seven email newsletter best practices to guide you through the entire process. But let’s kick things off with a definition.  What is an email newsletter? A ..read more

Sending survey emails is a great way for businesses to get client feedback and tweak their services accordingly. However, the email survey subject line is the most important factor in determining whether or not these surveys are successful. It's unlikely that anyone will fill out your survey if the subject line doesn't inspire them to click on the email in the first place. As a result, the success of an email marketing campaign relies heavily on the quality of the survey subject line. Read this article to learn the best practices for writing attention-grabbing subject lines and common pitfalls ..read more

An email blast is a type of email marketing campaign in which a brand sends a promotional email to a specific audience. The goal of sending out is to advertise products, services, or events. But for your email blasts to deliver the desired outcomes, you need to do them right. So here is the list of what to do and what to avoid when it comes to email blasts. The do's of email blasts Here are the nine things to remember and apply when you create, send, and manage email blasts to meet your business goals, whether it’s increasing open and click-through rates or raising brand awareness. Define your ..read more

In today's competitive market, creating a powerful brand awareness campaign is essential for businesses to stand out and attract their target audience. According to a recent study, 81% of consumers need to trust a brand to consider buying. A branding awareness campaign is a strategic marketing effort to increase the visibility and recognition of a brand, product, or service. It plays a critical role in building brand equity and fostering long-term customer relationships.  So, If you're looking to start an awareness campaign, this article provides eight comprehensive tips on how to do it e ..read more