Capital market company Exness has agreed a deal with La Liga to become the Spanish top-flight league’s Latin America official regional partner.  Due to La Liga’s standing as one of the most popular football leagues in the world, home to Real Madrid and FC Barcelona, Exness is aiming to leverage the league’s high-ranking status to boost its commercial presence in Latin America.  Alfonso Cardalda, Chief Marketing Officer of Exness, said: “We are truly excited about this agreement, through which we will connect with the Latin American community through our shared passion for football ..read more

Amanda Staveley, Newcastle United’s Co-Owner, has shared her thoughts on multi-club ownership at the the Bloomberg Power Players’ summit in Saudi Arabia. During her speech in Jeddah, she openly expressed her admiration for Manchester City‘s multi-club model, which involves partnerships with 13 clubs spanning across various countries including France, Belgium, Italy, Spain, China, Japan, Australia, India, America, Brazil, Uruguay, and Bolivia. When asked if Newcatle would ever adopt a similar approach, Staveley said: “Multi-club is part of football. It’s a real benefit to be able to have pla ..read more

Reports have suggested that FC Barcelona is set to end its longstanding partnership with Nike and establish its own brand. According to SPORT, the Spanish footballing giant may opt to produce its own kits should it choose to terminate its partnership with Nike, which has lasted over 20 years, with a decision anticipated to be made in the coming days. The partnership between the two organisations, initiated in 1998, has been reviewed several times, with the recent contract set to expire in June 2028. Recently, Barcelona’s dissatisfaction with Nike has been evident for several months, prompting ..read more

Spanish telecommunications company Telefónica has secured five live football pay-TV matches per week of the La Liga, from 2025 to 2027. Telefónica will pay €250m for half of the 2024/25 season and €520m per season in 2026 and 2027 to broadcast the matches in Spain. In the first 18 weeks, it will have the first pick of games, and the second pick of games in 17 weeks, leaving DAZN to air the remaining 45% of La Liga matches.  The same rights were renounced by Telefónica just weeks ago, due to limitations set by Comisión Nacional de los Mercados y la Competencia (CNMC), the Spanish independe ..read more

It may be hard for Spanish football teams to stand out against giants such as FC Barcelona and Real Madrid, but Real Betis has been continually pushing to break away from that mould.  The La Liga mainstays have been in Spain’s top-flight since 2015 and have not only survived, but thrived, qualifying and competing in European football, as well as winning the Copa del Rey trophy in 2022.  It’s off the pitch however where Betis is currently experiencing growth, and in several key areas.  In the latest episode of the Behind The Badge Podcast, hosts George Harborne and Callum William ..read more

Spain’s La Liga has entered a commercial partnership deal with Saudi Arabia to amplify the country’s exposure among football fans through the Visit Saudi initiative.  This marks the culmination of more than 15 years of collaborations between La Liga and the Kingdom, with players like Salem al-Dawsari, Fahad al-Muwallad, Abdullah al-Hamdan and Yahya al-Shehri spending time at some of Spain’s top-flight football clubs in recent years. There are also currently more than six La Liga official fan clubs in Saudi Arabia.  Real Madrid’s legendary goalkeeper and La Liga ambassador, Iker Casil ..read more

Spain’s La Liga and IT service company Globant is partnering with Microsoft to harness the latter’s AI services for a range of engaging activations. The partnership entails that La Liga will tap into AI to create a suite of coaching, fan engagement and broadcasting tools designed to bolster each respective area.  The Spanish top flight league aims to initially create a real-time multi-lingual subtitle feed to enhance the accessibility and viewing experience for international audiences and fans with hearing impairments.  La Liga also intends to integrate real-time statistics to its Me ..read more

La Liga has kicked off a “new era” by partnering with video game company Electronic Arts (EA) which will entail a major brand evolution for the Spanish top-flight league.  A part of La Liga’s new global strategy, EA will help the league achieve new touching on positionings as well as making tangible changes in audiovisual and digital broadcasting.  Moreover, the league will now be rebranded as ‘La Liga EA Sports’, with the second division to be renamed as ‘La Liga Hypermotion’, referring to the technology used in the EA Sports FC video game.  The relationship of La Liga and EA S ..read more

Spanish La Liga side, Athletic Club has confirmed a multi year collaboration sees the firm become the club’s ‘Official Kit Partner’ for the 2023-2024 season and onwards.  Castore underlined it acts as part of the group’s ongoing commitment to the highest level of football, while further strengthening our presence in La Liga.  Athletic club is currently enjoying a successful season in the Spanish topflight, with the Basque side sitting in the top half of the La Liga and challenging for a place in Europe.  Tom Beahon, co-founder at Castore, said: “We are incredibly proud to a ..read more

La Liga giants FC Barcelona have announced they have received €1.45bn in funding to proceed with renovation plans to its home stadium, the Spotify Camp Nou.  The renovation plans – entitled Espai Barça – were a part of the club’s referendum with investment coming from a total of 20 investors, with no inclusion of Barcelona’s club assets nor any mortgage taken out of the stadium itself.  The new plans also don’t just pertain to the Spotify Camp Nou, with the funds also being put forward to develop the club’s facilities, including €420m on the Palau Blaugrana – Barcelona’s home arena f ..read more