FC Barcelona engages with Chinese fans via Daka collectibles deal
Insider Sport » La Liga
by Jessie Sale
1M ago
FC Barcelona has signed a deal with Daka, as the trading card company becomes the club’s partner for three seasons. The deal, which sees the creation of Barça collectibles, experiences and products, aims to bring the La Liga team closer to Chinese fans as well as grow the team’s popularity in the region. Bryan Bachner, FC Barcelona’s APAC & AMERICA Global Managing Director, said: “FC Barcelona has a great fan base in the mainland and, in our continual effort to connect and engage with them, our club is fortunate to have a partner like Daka, who share a like-minded approach to reach ou ..read more
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FC Barcelona and SK Enmove build upon ‘regional success’
Insider Sport » La Liga
by Jessie Sale
2M ago
FC Barcelona has enhanced its regional partnership with Korean lubricant company, SK Enmove, through to the 2023/24 season. With the pair originally linking up in 2018, the new agreement sees the company become the club’s official engine oil or official lubricant in the United Arab Emirates, Qatar, Oman and Bahrain – in addition to the existing territories. “The expansion of the partnership between FC Barcelona and SK Enmove underscores the success in the regions under the original contract and Barça’s role in driving SK ZIC’s growth and brand awareness in key strategic markets around the worl ..read more
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Athletic Club calls on Digi for new shirt sponsor
Insider Sport » La Liga
by Jessie Sale
3M ago
Athletic Club has named Digi, the telecommunications arm of operator DIGI Communications, as an official sponsor. The operator’s branding will now be displayed on the back of first-team strips, starting on Sunday with the Copa match against UD Alzira.  The La Liga club said in a statement: “In accordance with one of its main objectives and requirements, namely increasing operating income, Athletic Club has set in motion an initial plan of action to attract interest in sponsorship from different companies. “As a consequence, the Club has established contacts with companies from different f ..read more
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Soccer Champions Tour 2022 to broadcast on DAZN
Insider Sport » La Liga
by Jessie Sale
7M ago
DAZN Group has announced a deal to secure rights to stream the upcoming Soccer Champions Tour 2022 in Japan, Italy and Canada, taking place from 23 – 31 July.  The rights deal, brokered by sports, events and talent management company, IMG, is exclusive in both Japan and Italy, and non-exclusive in Canada.  Broadcast live and on demand on DAZN from 22 – 30 July, audiences in Las Vegas, Dallas, San Francisco, and Los Angeles will be ‘part of the passion’ of the game. As European football returns to the USA, five of LaLiga, Serie A, and Liga MX‘s clubs descend on America’s Southwest and ..read more
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Real Madrid and BMW pursue shared sustainability commitments
Insider Sport » La Liga
by Jessie Sale
7M ago
Real Madrid has partnered with  automotive manufacturer BMW Spain in a bid to pursue mobility, sustainability and diversity initiatives, replacing Audi. The La Liga club’s men’s and women’s football and basketball first teams, as well as the coaching staff, will be provided with electric vehicles from BMW as a means of mobility.  In a statement, the club said: “Both organisations will establish a collaboration centre for sustainability where, through regular working sessions together with other collaborators at the club, good practices will be shared with the aim of reaching a common ..read more
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Optus Sport secures extensive Australian rights to LaLiga
Insider Sport » La Liga
by Jessie Sale
8M ago
LaLiga has expanded its relations with Optus Sport, which has secured the exclusive Australian rights to stream the Spanish top-flight. The multi-year deal gives the platform an additional 380 matches per season from LaLiga live and on-demand and will also include select matches from LaLiga SmartBank – Spain’s second football tier. The partners will also offer promotion playoffs and ‘a range’ of other highlights, news and review programmes. Melcior Soler, LaLiga’s Audiovisual Director, stated “At LaLiga we always look for best-in-class partners to deliver Spanish football to fans everywhere. O ..read more
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La Liga extends Premier Sports UK & Ireland broadcast deal until 2025
Insider Sport » La Liga
by Charlie Horner
8M ago
La Liga has confirmed it has extended its existing broadcast rights deal with Premier Sports which will see the broadcaster continue to air fixtures in the UK & Ireland until the end of the 2024/25 season.  Premier Sports have held the rights to La Liga fixtures in the jurisdictions since 2019 and will continue to do so across 2022/23, 2023/24 and 2024/25 seasons.  “We’re pleased to extend our relationship with LaLiga until 2025,” said Richard Sweeney, CEO of Premier Sports.  “Since 2019, as Premier Sports and La Liga have worked hand-in-hand to actively promote Spanish foot ..read more
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Real Betis partners OlyBet to drive regional engagement
Insider Sport » La Liga
by Jessie Sale
9M ago
Real Betis has formed a deal with online sports casino brand OlyBet, focused on driving media campaigns and coordinating regional fan engagement opportunities.  Fans of the La Liga side in European countries with OlyBet’s operating presence have the possibility to take part through the betting environment of the OlyBet sports portal.  OlyBet Club provides loyal customers the chance to attend major sports events, to meet professional players and to join ‘exclusive entertainment experiences’. According to the Real Betis Business General Manager, Ramon Alarcon, there are many passionate ..read more
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Celtic latest to launch digital cards via Sorare
Insider Sport » La Liga
by Ted Orme-Claye
10M ago
Sorare has gained another major football club, as current Scottish Premier League leaders Celtic FC become the latest team to release digital player cards via the platform. The launch marks Celtic’s debut in the Non-Fungible Token (NFT) space, and the club has outlined its core goals to further engage with fans and gamers and strengthen its branding internationally, in ‘fast-growing markets’ such as Asia and the Americas. Harnessing new revenue streams is also a key motivator behind the club’s entry into the blockchain-based digital assets, which have been leveraged by a total of 240 football ..read more
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DAZN finalises ‘new flavour’ La Liga coverage with Movistar Plus+
Insider Sport » La Liga
by Jessie Sale
11M ago
DAZN has confirmed a non-exclusive deal with Movistar Plus+ which will distribute the global sports streaming platform’s La Liga content beginning from next season. DAZN was awarded exclusive broadcasting rights for 175 LaLiga matches for seasons 2022/23 – 2026/27, and will now make this package available to customers of the Spanish entertainment platform as part of the DAZN offer integrated on Movistar Plus+, both through its App and its linear channels. DAZN has announced a non-exclusive distribution deal with @MovistarPlus. Movistar Plus+ customers will be able to access DAZN’s exclusive ..read more
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