85. The Love-Hate Relationship with Wedding Photography
Path to Business
by Bethany Barrette
17h ago
One of the greatest joys of wedding photography is the immense satisfaction we get from capturing moments that will be cherished forever. The first time we delivered a wedding gallery and received heartfelt appreciation from the couple, it was a turning point. Knowing that our work is treasured and will be looked back on fondly for years warms our hearts. This recognition and gratitude are what propelled us from our full-time jobs into full-time entrepreneurship. No two weddings are the same, and that’s what keeps things exciting and challenging. Each event brings new people, locations, weathe ..read more
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84. Staying Focused During Wedding Season: Tips and Tricks for Wedding Professionals
Path to Business
by Bethany Barrette
1w ago
We're diving into a topic that's all too familiar for wedding professionals: staying focused during wedding season. Let's be real, it's tough for everyone. I don't think there's a single wedding pro out there who feels like they've got it all together, especially during the peak of the season. During the off-season, many of us dive into various projects, whether it's launching a podcast, planning new marketing strategies, or updating our portfolios. This period is crucial for setting the groundwork for the busy months ahead. However, once wedding season hits, it often feels like everything com ..read more
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82. Montreal DJ Reveals Secrets to Creating a Luxury Experience
Path to Business
by Bethany Barrette
3w ago
Special Guest: Majd from Back to Basics Entertainment Insta: @btbmtl Website: https://btbmtl.com We were thrilled to recently welcome Majd from Back to Basics Entertainment to our podcast studio, engaging in a captivating and enlightening dialogue about the music and events industry. Traveling all the way from Montreal, Majd shared with us his rich experience spanning over 12 years. His journey, which began with an undergrad in finance and accounting, took a transformative turn when he discovered his true passion for music and events. This realization led him to establish Back to Basics, an i ..read more
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81. Wedding Photographers Recap an Epic Wedding Day (2024)
Path to Business
by Bethany Barrette
1M ago
Hey everyone! Today’s episode is going to be a bit different. We're starting a new mini-series where we recap weddings in 2024. We'll dive into what went well, what didn’t, and share our thoughts and feelings. It’s a fun way to reminisce and celebrate the incredible couples we work with. Let's kick it off with Kaitlyn and Erin’s wedding! The Journey to the Big Day Kailyn and Aaron approached us in 2022, eager to book for 2024 even before our books were open. Their enthusiasm was contagious, and we clicked instantly. They moved into a stunning apartment with a gorgeous rooftop space that became ..read more
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80. Mastering Niching: From All-Trades to Wedding Pros
Path to Business
by Bethany Barrette
1M ago
In this video, we dive deep into the journey many photographers face: deciding when to transition from being a jack of all trades to specializing in one specific category. For us, that journey led us to become wedding photography and videography experts. ? We'll share our personal story, from starting out with a wide range of photography services—pets, families, newborns, corporate events, and more—to finally niching down into weddings. Discover how this focus transformed our business and brought clarity to our brand. ? Topics Covered: - The challenges of starting with multiple photography gen ..read more
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79. The PERFECT Wedding Day Timeline (Tips From a Pro)
Path to Business
by Bethany Barrette
1M ago
Bride &/ Groom Free Questionnaire: https://greyloftstudio.myflodesk.com/wedding-timeline-questionnaire Photographer Free Questionnaire: https://greyloftstudio.myflodesk.com/wedding-timeline-questionnaire-photographer As a wedding photographer, setting clear expectations with clients is crucial, especially since you're coordinating various events throughout the day. To ensure a smooth experience, it’s important to create a detailed game plan. This involves planning the timeline 6-8 weeks before the wedding and discussing the number of hours needed and the events to be captured. Timeline co ..read more
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78. How to Build an Effective Website
Path to Business
by Bethany Barrette
1M ago
Building an effective website as a creative professional is essential. It's your online portfolio and a way to attract new clients. Forbes states almost half (48%) of visitors will determine the credibility of a business based on their website. But creating a site that works well can be tricky. Here are some tips to help you build a great website and avoid common mistakes. 1. Keep It Simple A simple, clean design works best. Visitors should easily find what they're looking for. Too much clutter can confuse them. Stick to a few colors and fonts. Make sure your text is easy to read. 2. Showcase ..read more
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77. How to Start a Wedding Photography Business in 2024
Path to Business
by Bethany Barrette
2M ago
We tell you the top things you should know about how to start a wedding photography business in 2024. If we were to start our wedding photography business today, it would look quite different from when we first began. Over the past nine years, we've learned invaluable lessons that we wish we had known from the start. Gaining experience and building a portfolio is crucial in the early stages. Assisting experienced photographers can provide a behind-the-scenes look at the flow of a wedding day, offering to carry equipment, take behind-the-scenes shots, or help with logistical tasks. This experie ..read more
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76. How to Prepare for Wedding Season as a Photographer & Videographer (2024)
Path to Business
by Bethany Barrette
2M ago
The wedding season is approaching, and for those in the industry, it's not just about capturing beautiful moments but also about being mentally and physically prepared for the journey ahead. As the pace shifts from the end of one season to the anticipation of the next, priorities evolve, focusing on self-care, business improvement, and gearing up for the upcoming events. At the close of a season, it's crucial to take time for self-care, to recharge and prevent burnout. Wedding professionals often find themselves balancing between the demands of running a business, shooting weddings, editing, a ..read more
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75. How to Book Ideal Clients as a Wedding Photographer & Videographer
Path to Business
by Bethany Barrette
2M ago
When it comes to finding your ideal client, it's not just about booking weddings—it's about finding the perfect match. We've spent years refining our understanding of what makes the ideal client for our wedding photography business, and it's been an enlightening journey. Reflecting on our experiences, we realized that the couples who truly stood out to us were those where every aspect of the wedding felt right. It wasn't just about capturing beautiful moments; it was about connecting with clients who resonated with our style and approach. While we're open to working with a diverse range of c ..read more
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