Spatial commerce is all the rage thanks to the Apple Vision Pro… but are brands using it correctly? Phillip and Brian chat with a friend of the pod, Rob Petrosino, on the future of (spatial) commerce and digital twinning. Listen now!  Your home is the store of the future Key takeaways: - Spatial computing is nascent, with current devices being bulky and heavy. The form factor is a challenge for consumer adoption but has more immediate applications in specific industries like design and repair. - The adoption of head-mounted displays for B2B use cases is likely to outpace consumer adoption ..read more

Each season on Decoded, we demystify a nebulous concept in commerce. In this season of Decoded, presented by FERMÀT, Phillip sits down with Rabah Rahil, the CMO at FERMÀT, to examine the legacy of these prolific thinkers, inventors, and polymaths, philosophers, and mathematicians whose work inspired Steve Jobs, Jeff Bezos, and Bill Gates. One of these inspirations from the past is the mathemetician Srinivasa Ramanujan. Listen now! The best time to be excellent, and the worst time to be average. {00:08:07} - “The first lesson we could learn {from Srinivasa Ramanujan} is becoming your own self ..read more

Phillip and Brian discuss the forgettable nature of AI music. Corporations' birthdays are an essential thing that we need to care about now. Also, an update on Lammers Law: everything eventually becomes an ad. PLUS: OSHA for the MIND?? Listen now. The Right to Disconnect Key takeaways: - Amazon is scaling back its Just Walk Out technology from its Amazon Fresh grocery stores. Due to technical limitations in grocery stores, it will be constrained to airports and small-format stores. - JPMorgan's use of customer transaction data for targeted advertising highlights the increasing importance of pe ..read more

There are fewer places for kids to be kids, and there are more places for kids to parrot the behaviors and consumer preferences of the adults. This intergenerational response to culture is affecting commerce… and vice versa. Join Brian and Phillip on this special lunar edition of Future Commerce, which turns into something even more *eclipsing*. How Media Shapes Our Buying Decisions Key takeaways: - Mimesis plays a significant role in shaping consumer trends, particularly among children who mimic their parents' brand preferences. - Multigenerational marketing is becoming increasingly important ..read more

Phillip and Brian have FOMO over guerrilla marketing in the *bathroom*, and break down the Jackson family walkthrough of Meow Wolf’s Omega Mart. Stick around for BigCommerce CEO Brent Bellm’s sit down with Brian live from Shoptalk.  “From $70M to $700M” Key takeaways: - ShopTalk has become the biggest pure-play event in North America for e-commerce, showcasing the growth and optimism in the industry. - AI is making its way into various tools and solutions, embedding Gen AI to increase efficiency in teams. - TikTok is seen as a viable platform for brands to engage with new audience segment ..read more

“Customer obsession” is an overused phrase. But for Frette, it just might be true. Phillip and Brian sit down with Paola Pugliese of Frette to discuss heritage luxury, DTC-specific category extensions, and the future of brand activations at cultural events. Recorded live at eTail West. “Quiet Luxury is Not a Trend” Key takeaways: - The power of consumer demand has grown, with brands needing to be true to their values and work closely with customers for relevance and delight. - Frette focuses on partnerships with select partners, such as hospitality properties and designers, to ensure their pro ..read more

For FACEGYM, what is the multiplayer future? What are those incentives, and what do customers want in return? PLUS: A teardown of Web3 as it enters the slope of enlightenment. Listen now and join the discussion! “What does ‘better’ mean?” Key takeaways: - Web3's potential for mass adoption is still hindered by regulatory conditions and technical barriers, but a breakthrough use case could emerge with advancements in technology. - Purpose and values are fundamental in connecting with customers and building brand loyalty in today's market. - Deepening relationships with localized communities and ..read more

MrBeast has some recent learnings in trademark legalities and how hard DTC chocolate can be, and McDonalds is not answering back Phillip’s question. Plus, was the Super Bowl really the most-watched human event or do we just have too many ways you count who is watching, more people, and more widespread and varying broadcast options? And could a giant sphere be coming to a city near you? Or perhaps even your very own home? So much to talk about, so listen in now! “The McRib and Shamrock Shake Loophole” Key takeaways: - McDonald's continues to activate its brand through innovative partnerships, t ..read more

Has "doomerism" evolved since last year's report into something much more global? Has the wellness obsession been taken too far? Is the appeal of being a semi-luddite on the rise? Friend of the pod and cultural theorist Matt Klein discusses the findings from his annual META Trends Report.  “Going Airplane Mode” Key takeaways: - A key takeaway from analyzing over one hundred trend reports spanning several years: many of the reported trends remain unchanged year after year after year. - Language used to describe disruptive changes often relies on established nomenclature instead of introduc ..read more

The allure of building a retail space is strong these days, but doing it right is critical. How do you know when to spend big bucks on fancy tech and when to equip your employees more instead? What is the special sauce to creating an environment where customers will keep coming back? It’s an exciting time in retail and Rebekah and Libby give us insight into why and their take on what is coming in the future in the world of physical retail. Listen now!  Retail is Alive and Hot Key takeaways: - One critical advantage physical retail has over the digital space is human interaction, which can ..read more