If you've been in business for any length of time, you've probably noticed that other people don't seem to care about your business as much you do. Not a massive surprise, right? But the question is, how should you react to it? In this episode I propose 3 ideas to help you navigate this issue. HINT: the solution isn't to try and force other people to care. You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/no-one-cares-about-your-business-as-much-as-you-do And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy ..read more

I’ve lost count of how many times I’ve heard coaches and club managers say something along the lines of “word-of-mouth is the only marketing we need”. Well, I think they’re wrong. In fact, unless they’re in the 1% of clubs and coaches in the world, they should definitely be proactive with their marketing and not rely on word-of-mouth alone. In this episode I explain exactly why word-of-mouth isn’t enough and what you should be doing instead. You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/word-of-mouth-isnt-enough And you can check out the Academy here ..read more

What you do on-court is crucial to the success of your tennis club or business. No doubt about it. But there are also a million other things that you need to do off-court in order to make your tennis business or club successful. In this episode I cover 31 of these off-courts tasks that are important to get done to ensure the success and longevity of your tennis venture. You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/31-things-you-need-to-do-offcourt-to-create-a-successful-tennis-business And you can check out the Academy here: https://www.tennisbusines ..read more

How much is each player worth to you and your tennis coaching programme or club?And I don't mean from a sentimental or subjective point of view. I mean from an objective $ or £ perspective. Building strong, longstanding relationships with players is key for the success of any tennis club or coaching business. And the best objective measure of how successful you are at building these types of relationships is customer lifetime value. In this episode I explain what customer lifetime value is, why it's important to track it and how to actually calculate it. You can read the transcript for this ep ..read more

In our industry, player retention is key. We all know this and work towards keeping people in the sport for life and ideally at our clubs and coaching programmes for years or even decades. But from my experience, even though we know that player retention is important, most of us don't measure it consistently. So, in this episode I address this. I will show you how easy it is to measure customer retention by measuring two simple metrics: customer churn and average customer lifespan. You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/measuring-player-retenti ..read more

Email marketing can be a very powerful tool to help build better customer journeys while at the same time bringing people closer to your world and help them develop a sense of community and loyalty towards you and your tennis coaching business or club. In this episode I go through a step-by-step guide that covers everything you need to know to get the email marketing system for your tennis coaching business or club set up. You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/email-marketing-part-3-the-step-by-step-guide And you can check out the Academy here ..read more

Email marketing can be a very powerful tool to help build better customer journeys while at the same time bringing people closer to your world and help them develop a sense of community and loyalty towards you and your tennis coaching business or club. In this episode I answer cover the 6 basic components that you'll need to set up in order to be able to use email marketing effectively for your coaching programme and/or club. You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/email-marketing-part-2-the-6-basic-components-you-need-to-know-about And you can ..read more

Here in England we're counting down the days to go back on-court. So, now is the last chance to finish off the last few important tasks before we get extremely busy throughout the summer. With that in mind I thought it was appropriate to re-run the most popular episode of the podcast which covers 21 things that we could all be doing to move our coaching programmes and clubs forward while we not as busy on-court! This episode was originally recorded in November of 2020. You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/21-things-you-could-be-doing-during-t ..read more

Email marketing can be a very powerful tool to help build better customer journeys while at the same time bringing people closer to your world and help them develop a sense of community and loyalty towards you and your tennis coaching business or club. In this episode I answer some of the most common questions that I get about email marketing, like for example: "What email marketing tool should I use?" and "What types of emails should I send to players and when?" You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/email-marketing-basics-for-tennis-coaches-a ..read more

A big part of why I enjoy discussing and talking about business is because I've always seen it as a game, just like tennis. But I appreciate that a lot of people don't see it that way. In this episode I make the case that business is indeed a lot like tennis and I cover 19 different ways that show this is true. If you've never felt like business was your 'thing', I hope that after listening to this episode you'll pause and consider that maybe business can be interesting and fun, as long as you look at it from the right perspective. You can read the transcript for this episode here: https://www ..read more