Learn how to balance customer expectations and business needs with commerce search ..read more

Despite increased investment, businesses fall short of consumer fulfilment expectations for in-store order pickup. Analyst Lauren Cevallos explains what's happening ..read more

Organizations are constantly seeking ways to gain a competitive edge by transforming data into actionable insights through analytics. However, achieving analytical success goes beyond just collecting large volumes of data and building dashboards. The key to turning data into meaningful and actionable insights across the organization lies in a frequently overlooked area – establishing a ..read more

Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us ..read more

Brian Hopkins, Julie Mohr, Julie Ask, and I are investigating how genAI will change the face of business and industry. We are doing research into the long view of WHAT, WHY, and HOW genAI will break down and rebuild how businesses work; how consumers live; how knowledge and reality patterns shift; and how companies, industries ..read more

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024 ..read more

Democratizing enterprise data while trying to stick to a single trusted enterprise data source (i.e., the “single source of the truth”) is a quagmire. Actually, these are two almost opposing objectives. True data democratization is only possible by empowering business users — citizen developers — to author up to 80% of business intelligence (BI) applications ..read more

In July 2023, we attended the Esri User Conference in San Diego, which with 20,000 attendees is the world’s largest geographic information systems (GIS) conference. The conference allowed consumers of GIS like National Oceanic and Atmospheric Administration (NOAA) and Exxon Mobil to demonstrate use cases where they applied those solutions. We thought a bit about ..read more

Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences ..read more

Enterprise business intelligence (BI) continues to be the last mile to insights-driven business capabilities. No matter what technology foundation you’re using — a data lake, a data warehouse, data fabric, data mesh, etc. — BI applications are where business users consume data and turn it into actionable insights and decisions. The BI market has thrived ..read more