I have feelings about newsletters. And that’s because in the 15 years I’ve been coaching, it’s the only marketing tool I’ve used consistently. That’s right - back in 2008, my marketing plan consisted of blogging, Twitter (!) and newsletters. While blogging is a thing of the past… And I jumped off the Twitter train 6 years ago (after amassing 9k+ followers!)... And I’ve been on-and-off various social media platforms since… My newsletter has never wavered, and it’s what I recommend 95% of my clients use for their marketing.  It helps that, on average, email marketing (aka newsletters) have ..read more

I’ve been coaching since 2008 and running 90 Day Business Launch since 2016, so believe me when I say that I have allllllllllll the recommendations for your dream business...and I am here to share the love! So get ready…. {confetti being thrown} {trumpets being blown} {the crowd cheering at full volume} I’m excited to announce: The 90 Day Business Launch Referral Guide! I plan to keep this a dynamic page, coming back to it often to update it with new platforms, people, or resources. Bookmark it now and save yourself the stress of going down a Google rabbit hole for whatever it is you’re looki ..read more

Anyone who knows me well knows a couple big things about me.⁠ ⁠ 1: While I'm not "a math person," I'm a total numbers person - especially when it comes to my business. Have you heard of "data over drama?" I live it. I track money in, money out, client demographics, conversion rates, client satisfaction, program results - you name it, I have my finger on it.⁠ ⁠ 2: Transparency is a big value for me as an entrepreneur. I never want to contribute to the myth that business ownership comes with nonstop ???. I never want to gloss over the challenges, or pretend some big results came out of nowhere ..read more

12 years ago, I left my (stable!) soul-sucking day job in the middle of the recession and embarked on what would shake out to be one of the best decisions of my life. (Phew!) 12 years ago I did something that felt scary, flaky, totally ridiculous — and it paid off. (I’m still amazed, honestly.) 12 years ago, I finally started to pay attention to what my heart was trying to tell my head, and took a big chance on my “little” creative career coaching business (because I had yet to become a business coach specifically for women looking to launch their own service-based dream businesses). I l ..read more

“Should I be an entrepreneur?” is not a question that should be asked lightly. I know it’s one loaded with a lot of fear, a lot of heart, and a lot of, well, shoulds! You might be pondering, “Am I someone who likes to take risks?” You might be worrying, “What if I’m not as self-motivated as I need to be to be successful?” You might be wavering, “Will my introversion mean I’ll never be good at sales or marketing?” Because you’ve been told *all* these things before, right? To look at how risk averse you are, or your motivation levels, or that you need to be extroverted to bring in clients and c ..read more

When I say, “It’s time to launch your business,” what do you picture?  If you’re envisioning a formal gala where you have to wear a fancy outfit, cater food, make a speech, and cut a red ribbon with oversized scissors, scream from the rooftops and bang pots and pans, let me stop you right there.  While that kind of pomp and circumstance is nice (and if that’s your celebration style, have at it!), launching your business is actually a lot more manageable. It involves three key elements that I can walk you through right now in one breezy sweep—speech-writing, schmoozing, or hand-shaki ..read more

Ok, it’s happening.  You’ve launched your business (or maybe you’re about to!) and people want to hear how it’s going.  Maybe you already have a few (or many!) success stories, and you may have even made some money, too.  Regardless, you’re a shiny entrepreneur, new biz-owner, or both. Now, it’s time to shout your successes from the rooftops, attract your ideal clients, and legitimize your stellar work. I’m talking about gathering client testimonials. Testimonials are key, vital pieces to any successful business. They operate as credibility for you and your work. They’re social ..read more

Ooo, baby. I love it when my clients embark on new business endeavors for the first time. Especially ones that let them put their face in front of their offers, telling their clients “I’m here for you. I’m ready for you, and you’re gonna wanna get in on this.”  A webinar is a great tool for so many reasons. Not only is it an opportunity to connect with your client base, but it also gives you a forum to answer frequently asked questions and better explain the value of the service you offer outside of your basic sales page. This is also a chance to stand and shine in your own expertise and ..read more

Girl, you’ve got yourself a client inquiry? That’s GREAT! Now what? First – don’t freak out (unless it’s a happy dance). Client inquiries mean someone found you on their own time, took interest in your service(s), and want to know more. It means they see you and with any luck, they’re ready for you and your helpful business, too! For a lot of first-time creative business owners, the initial onboarding process for new clients might feel clunky. Establishing the ‘what’ and ‘how’ of working together is key to ensuring you and your client have a successful relationship. The truth is: how you hand ..read more

You know that saying “everything you need to know you learned in kindergarten”? Well, I think that’s mostly true.  In kindergarten, you probably learned formative skills like how to share space in a conversation, how to ask questions, how to read emotions, and how to say things like “please” and “thank you.” Technically, all of this is super valuable when it comes to managing your business consultation calls.  A consultation call is a key moment when you and your prospective client will feel each other out, get a sense of whether you fit into one other’s (business) lives, and frankl ..read more