You’ve worked hard to build your product idea. Your product is out in the world. But no one is paying to use your SaaS. Marc Thomas, Head of Growth at Powered By Search, has been there too. When he launched my company, he toiled and ground it out for years on a direct sales-only model and it was grueling. But bit by bit Marc put into place the fundamentals of the early stage growth playbook which resulted in organic signups going up by 1330% and revenue from low or no-touch sales by 17% In episode 155, you’ll learn: Why value props matter more than positioning at early-stage The diffe ..read more

 Intro here In episode 100, you’ll learn: Our sponsor for this episode This episode is brought to you by 42 Agency. They are a plug-and-play demand generation and marketing operation agency for B2B SaaS Companies that are ready to scale. They can help you: Streamline operations Implement new tech stack Design ABM & demand generation strategies Create a predictable revenue pipeline They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more. Learn more at https://fourtytwo.agency/gmt and get $500 in free consulting time About Alfred Lua Alfred L ..read more

 Intro here In episode 154, you’ll learn: Our sponsor for this episode This episode is brought to you by 42 Agency. They are a plug-and-play demand generation and marketing operation agency for B2B SaaS Companies that are ready to scale. They can help you: Streamline operations Implement new tech stack Design ABM & demand generation strategies Create a predictable revenue pipeline They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more. Learn more at https://fourtytwo.agency/gmt and get $500 in free consulting time About Krystal Wu Krystal ..read more

” twitter_username=”ramlijohn” sticky=”true”] In this bonus episode, I chat with Sean Ellis (Founder of GrowthHackers.com), Ethan Garr, and Wes Bush (author of Product-Led Growth). You’ll learn: Similarities and differences of growth hacking and product-led growth Some of the big success drivers for today’s fastest-growing B2B companies Mistakes made by premium companies that made them go out of business Our sponsor for this episode This episode is brought to you by 42 Agency. They are a plug-and-play demand generation and marketing operation agency for B2B SaaS Companies that are rea ..read more

Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. With many “wanna-be” influencers with fake followers, influencers have gotten a bad rep and it’s easy to see why. But some brands have cracked the code of influencer marketing and are using it to skyrocket their growth. In today’s episode, Taylor Lagace, co-founder of Kynship, discusses the nitty-gritties of influencer marketing and bust more than a few myths along the way.  In episode 153, you’ll learn: How brands with limited market ..read more

 No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers. And for good reason. A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Plus, if you build an engaged audience, you can validate product ideas quicker, get your first 100 customers, and gather valuable feedback. In episode 152, you’ll learn from Blake Emal, CMO of Copy.ai and Founder of Float.so: The benefits of growing your audience on Twitter How Blake grew his Twitter follo ..read more

User onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product, or trying a new product, we expect to have a clear understanding of how it works before fully committing. In episode 151, you’ll learn from Emily Lonetto, Head of Growth at Voiceflow: What video games can teach you about user onboarding Common mistakes in user onboarding experiences A step-by-step process to improve your product’s onboarding Our sponsor for this episode Thank you to the sponsor of this episode PartnerStack. PartnerStack, G2’s t ..read more

 Quality relationships are hard to build and take a lot of time. And because they are hard to build, it’s difficult to build many of them at once. Yet, it’s one of the most important things for marketers to do. Master this skill, and it can lead to lifelong customers and lucrative marketing partnerships. That’s where Adam Marx, founder of The Zero To One Networker, comes in. He teaches people how to build influential networks from scratch. In episode 150, you’ll learn: How you can sharpen your relationship-building and branding skills The value and power of mutual value creation The ..read more

You can’t be a good marketer if you’re not a good writer. Content marketing, social media, and SEO are just some aspects of marketing that rely heavily on quality writing. Writing well also enables you to communicate an idea, message, or benefit of the product. In episode 149, you’ll learn from Roxine Kee, a content writer specialist: Why templates and best practices aren’t worth following The importance of framing marketing as a way to help people Three tips to improve your writing Our sponsor for this episode Thank you for the sponsor of this episode PartnerStack. PartnerStack ..read more

Being bootstrapped doesn’t mean you have to stay small. Sujan Patel, Co-Founder of Mailshake, can tell you all about it. He’s built an 8-figure SaaS company without taking on any funding! In episode 148, you’ll learn how Sujan: Successfully rebranded ContentMarketer.io to Mailshake Drove 100k+ organic visitors with content marketing Generated 40% of new signups for Mailshake from referrals Our sponsor for this episode Thank you for the sponsor of this episode PartnerStack. PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS ..read more