If you’ve ever sat on an idea waiting for the “perfect time” to launch, listen to this episode. You’ll hear 3 hacks to help you build massive momentum in a short period of time. Download as an MP3 by right clicking here and choosing “save as.” RSS feed for Marketing Your Business Big Ideas Two types of people [0:19] We have begun our free membership workshop which we host one time every year. Thousands of people showed up live during our first broadcast, and it was amazing to watch people get out of their own way, get into action and start creating their membership. One of the interesting p ..read more

In this episode, I’m talking to you about pricing. How do you price your products or services, programs or memberships, courses, and all the other things that you may be selling?  Download as an MP3 by right clicking here and choosing “save as.” RSS feed for Marketing Your Business Big Ideas The backstory [0:20] This came up in a conversation I had with my little sister, Faye. Faye is starting a great little company called The Doodlebug Company. She’s taken this concept of creating amazing coloring posters for kids, which was initially a passion project she did for Christmas and bir ..read more

When we do a promotion, we’ve always got those who buy and those who don’t. What do you do with those who don’t buy? In this episode, I’m going to break down a strategy for you in terms of what you should do and why, because those non-buyers can be one of the biggest gold mines in your business.  Download as an MP3 by right clicking here and choosing “save as.” RSS feed for Marketing Your Business Big Ideas Interesting stats you should know [1:07] Before we dive into it, let me give you some context. Way back in Episode #51, I talked about a friend of mine, Susan Garrett, who shared ..read more

In this episode I’m joined by Trupti Karjinni, who has done some phenomenal things in the last nine months with her membership. In this interview, she unpacks how she went from $1,400 per month selling her art, to consistently generating $5,000+ per month with her membership.  Download as an MP3 by right clicking here and choosing “save as.” RSS feed for Marketing Your Business Q&A with Trupti How it all started [1:32] Stu McLaren: I know a membership wasn’t even on your radar. Let’s go back to who was it that you served in your audience first? And how had you been serving them? T ..read more

Recently someone in our community decided to close down a successful business because it felt out of alignment with what she wanted to do. In this episode, I talk through the steps you can take if you’re feeling the same.  Download as an MP3 by right clicking here and choosing “save as.” RSS feed for Marketing Your Business Big Ideas The backstory [0:15] The idea for this episode came up from a post in our community, where Laura Lee Fallon opened about something that had been weighing on her for quite some time. She had launched a coloring membership, it had gotten off the ground, and ..read more

You can have the greatest product in the world, but if you can’t communicate the value of it, nobody’s gonna buy. In this episode, I’m going to walk you through my process for writing high converting sales copy.  Download as an MP3 by right clicking here and choosing “save as.” RSS feed for Marketing Your Business Big Ideas Why am I rewriting the sales page? [1:22] Since 2016, we’ve been having our annual TRIBE Experience promotion, where we take business owners through the process of launching and growing a highly successful membership. I was recently rewriting the sales page for our f ..read more

Christie Hawkins just crossed a MAJOR milestone of having a million dollar membership within two and a half years. In this episode you’re going to hear how she did it!   Download as an MP3 by right clicking here and choosing “save as.” RSS feed for Marketing Your Business Q&A With Christie Hawkins   Why Christie Started the Membership Stu McLaren: Let’s start off and give the punch line of what major milestone did you just cross? Christie Hawkins: We just crossed the milestone of having a million dollar membership within two and a half years!  Stu McLaren: Let’s go back ..read more

In this episode, I want to talk to you about streamlining your offer. Because when you streamline your offer and your messaging, you are going to skyrocket your business.  Download as an MP3 by right clicking here and choosing “save as.” RSS feed for Marketing Your Business THE BACKSTORY Back in the day, I was trying to serve all business owners with all things marketing. I was very proud, but it was hard to break through and stand out in the marketplace. A good friend and mentor of mine, Reid Tracy from Hay House, was the one who guided and encouraged me to lean into and focus on member ..read more

In this episode, Sapphire Gray joins the podcast to share how she got off to a blazing hot start with her membership and generated $40K+ in just 4 days with a very small audience!   Download as an MP3 by right clicking here and choosing “save as.” RSS feed for Marketing Your Business Interview with Sapphire Gray Growing the Audience [0:24] Stu McLaren: Sapphire, can you give some context in terms of who is it that you serve in your market? And had you had an audience beforehand that you had been growing? Sapphire Gray: I help busy professional women interested in investing to get into ..read more

What’s the best way to prepare potential buyers of your high-ticket offer? In this episode, Marley Jaxx is going to share some creative strategies she’s been using in her business to drive the sales of her memberships as well as high-ticket offers.  Download as an MP3 by right clicking here and choosing “save as.” RSS feed for Marketing Your Business Interview with Marley Jaxx   Using a Challenge as a Front-End Offer [1:04] Stu McLaren: Marley has a business called Jaxx Productions and it is focused on helping you build tried-and-true video content marketing strategies that you can re ..read more