117. How to Name Your Brand with Grant Polachek
The Productpreneur Podcast
by Nicole
1y ago
How do you find a unique, memorable name that speaks to your target audience? One that isn’t taken and that also has an available domain? Brand naming is so important and there aren’t many resources out there to help entrepreneurs in this area until now. My guest this week is Grant Polachek, the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, D ..read more
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116. Increasing Sales Without Depending on Discounts with Andrew Forman
The Productpreneur Podcast
by Nicole
1y ago
It’s the time of year when we start thinking about holiday promotions including Black Friday and Cyber Monday. But we also want to stray away from training our consumers to expect discounts.  So how can we increase our sales without using discounting?  My guest this week is Andrew Forman, a founder who has developed a solution for this. Andrew is the Founder and CEO of Givz. Prior to Givz, Andrew spent 6 years in investment banking and was the treasurer of a nonprofit organization. He holds an MBA from Harvard Business School and a BA in Mathematics and Economics from Hamilton Colle ..read more
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115. How Launching a Product has Helped this Service-based Business with Danielle Binns
The Productpreneur Podcast
by Nicole
1y ago
Do you have a service-based business and wonder how offering a product might help you further serve your clients? My guest this week is Danielle Binns, who created her product suite out of the need to help the clients she serves in her nutrition business. Danielle Binns is a Certified Nutritionist, Picky Eating Expert, and Company Wellness Consultant. She’s also a mom of three who has over 15 years of experience working in the corporate world and experienced picky eating firsthand with her first daughter. Today she has helped thousands of families (and employees) around the world adopt h ..read more
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114. LLUNA: Changing the Landscape of Employee Engagement with Jess Podgajny
The Productpreneur Podcast
by Nicole
2y ago
We spend most of our time at work or working within our teams and on our own businesses. So, why is employee engagement so important?  Whether you’re a small team of entrepreneurs, a large corporation, or have a right-hand person that helps you with your day-to-day tasks, how your team members feel and enjoy their work is important. Jess Podgajny is a mom, culture curator, podcast host, and the co-founder & CEO of LLUNA – technology to personalize the employee experience. She challenges companies to reimagine the employee experience – introducing a data-driven technology process that ..read more
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113. Introducing Wove: Reinventing the Engagement Ring Experience with Brian Elliott
The Productpreneur Podcast
by Nicole
2y ago
Have you ever thought about how you could change an outdated consumer experience that we take for granted as being the way it is?  Think of companies who’ve done this, like Uber for taxis or PayPal for payment. In this episode, you’re going to be inspired by Brian Elliot, the co-founder of Wove, a company that has reinvented the way we design and buy engagement rings.   Brian Elliott is a Serial Entrepreneur with a passion for reinventing outdated consumer experiences. He is currently a Co-founder at Wove where he focuses on Digital Product, UX, and Marketing. He previously wor ..read more
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112. Building a Magnetic Brand with Anna Lozano
The Productpreneur Podcast
by Nicole
2y ago
How do you build a magnetic brand? What’s the secret sauce behind landing dream collaborations and scaling your product-based business?  Why is mastering your mindset the foundation for all successful businesses?   You’re going to love this episode with Anna Lozano. Anna co-founded Love Powered Co., an affirmation company that brings mindfulness to families around the world. She has experienced big success (and challenges!) in product based business, network marketing, and coaching over the last 12+ years that have made her some sort of magician when it comes to mentoring other fema ..read more
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111. Introducing Marlow: A Lubricated Tampon with Nadia Ladak
The Productpreneur Podcast
by Nicole
2y ago
How did four Gen-Zers take an ordinary, everyday product and transform it into a life-changing product? Meet Marlow: a lubricated tampon. Joining me for this conversation is one of the co-founders, Nadia Ladak. Nadia (she/her) is passionate about start-ups and inspiring the next generation of entrepreneurial leaders. She is the founder of Marlow, a menstrual health brand that has created the first-ever lubricated tampon for smoother and more comfortable insertion. She is also on the Startup Canada Women Advocacy Network where she participates in government roundtables to advocate for female f ..read more
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110. How AI is Impacting E-Commerce with Shanif Dhanani
The Productpreneur Podcast
by Nicole
2y ago
How is AI impacting e-commerce? I know this thought can be overwhelming for some, but there are benefits and ways that AI helps e-commerce companies thrive.  In this episode, I sit down with Shanif Dhanani to discuss the ways in which AI is helping to shape the future of e-commerce, and some must-know tips as we move forward in the industry. Shanif is the co-founder & CEO of Apteo. Apteo helps ecommerce brands personalize their marketing campaigns by predicting what their customers will buy next. Before Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, an NYC ..read more
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109. Reair: Rising Above Poverty to Build a Successful Jewelry Brand – Lia Valencia Key Subtitle: Valencia Key Jewelry Inspires Belief That Anything Is Possible for Us All
The Productpreneur Podcast
by Nicole
2y ago
This is one of my favorite episodes. It was an honor and a privilege to interview this VERY special guest, Lia Valencia Key, founder of VALENCIA KEY Jewelry.  From growing up in a homeless shelter to rising above her circumstances and growing a wildly successful jewelry business, Lia is an inspiration to all that anything is possible for all of us. In this episode, you’ll learn: How Lia grew up in poverty and almost went down the wrong path until her mother changed the trajectory of her life with one simple question  The power of speaking your dreams into the world, even when the o ..read more
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108: ReAir: Serial food entrepreneur launches plant-based delivery: Madi Warnock
The Productpreneur Podcast
by Nicole
2y ago
In this episode, we interview a young serial entrepreneur who founded three successful food companies, including her most recent one launching during the pandemic. Meet Madi Warnock, Co-Founder & Owner of Nook, a 100% plant based, organic, ready-to-eat meal delivery service and Galt Bakery, a plant based gluten-free bakery. The mission of her company is to bring healthy options straight to people’s doorstep. Madi founded her first company – Galt Juice Company in 2014 in Cambridge, Ontario. It evolved into a small cafe where they started to sell their own gluten-free cookies. That led to t ..read more
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