S8:E2: Authentic Sports Marketing with Jonathan Chang, CBC
The Pivot by CMO lab
by APEX Public Relations Inc.
2w ago
If you’re curious about the power of storytelling in sport and the joy it brings – this is the podcast episode for you. Up next on The Pivot, we chat with Jonathan Chang, Head of Sports Marketing at the CBC. We explored a number of relevant topics, such as the evolution of integrated brand campaigns in Canada, a closer look into the mindset of our athletes, and diversity, equity, and inclusion in sports.  Jonathan also shares his take on what we can expect in the next three to five years in the sports landscape, and a cool campaign he’s recently worked on, with voiceovers from Michael J F ..read more
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S8:E1: Women's Sport: Leading the Way with Diana Matheson and Jayna Hefford
The Pivot by CMO lab
by APEX Public Relations Inc.
1M ago
In our Season 8 opener, we welcome legendary Canadian Olympians Diana Matheson of Project 8, and Jayna Hefford of the Professional Women’s Hockey League, to chat about the important work they’re leading in advancing women’s sport. From rapidly rising viewership to fandom participation, broadcast strategy, and strategic sponsorship, the growing market and demand for women’s sport has opened a plethora of opportunities. Brands can take the lead, live their values, and double down on their advocacy, rather than shy away from it.  Gain deeper insight into the world of Canadian Women’s sports ..read more
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Season 7 Greatest Hits with Ken Evans, Jelena Lazarević and Jacob Robinson
The Pivot by CMO lab
by APEX Public Relations Inc.
7M ago
and that's a wrap on Season 7! Our end of week treat features our Greatest Hits throughout this season, where we reflect on a season filled with salient moments, from inclusion in sport and out-of-home advertising to AI disruption and crisis communication. What were some of your favourite moments from the season? Comment below or DM us. Catch us in the new year when we return with season 8!   ..read more
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S7:E10 Supporting Local Media in Canada with Sarah Thompson of dentsu Canada
The Pivot by CMO lab
by APEX Public Relations Inc.
8M ago
About 50% of all ad spend is digital. Of that, only 5-6% is within the Canadian local media market. As we explore why and work to earn the attention of our diverse audiences, it's more important than ever to really consider what kind of world we are creating, and how we are supporting Canadian owned and operated media, especially local news. Learn about how we can meaningfully move the needle on this, and so much more in the latest conversation between Ken Evans and Sarah Thompson.   ..read more
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S7:E9 Bill C-18 and News in Canada: A Closer Look
The Pivot by CMO lab
by APEX Public Relations Inc.
9M ago
In this timely episode of the Pivot, Ken and Ethan dive into the Bill C-18 (Online News Act)/tech giant conflict and what it means for Canadians and newsrooms. Also offering a closer look and exploration of the media business as a whole, alternative approaches to regulatory sanity, and how we can explore different avenues of news.   ..read more
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S7:E7 Exceeding Our Goals with Jill Burgin and Aisha Mayne
The Pivot by CMO lab
by APEX Public Relations Inc.
1y ago
Jill Burgin and Aisha Mayne of AFC Toronto City and Project 8 join The Pivot to dive into women's sport and soccer - walking us through their progress, projects, goal attainment and much more. Leaning into their dedication to community and brand humanisation, we cover moving parts around role modelling, talent, team-building, two-way conversations, community, grassroots support and much more. Truly, raising the bar through open dialogues, dismantling misconceptions and meeting deep and visceral needs of our communities ..read more
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S7:E6 Getting Ahead of Crisis with Anne Marie Aikins (she/her)
The Pivot by CMO lab
by APEX Public Relations Inc.
1y ago
As the trusted spokesperson and industry leader you want during the good times and the really, really bad times, Anne Marie Aikins (she/her) joins The Pivot on this week’s episode. Leaning into her dedication for public service, we dive into her community engagement experiences and how to proactively foster thought-provoking goodwill, and partnership. We also weave through the do’s and don'ts of solid issues management and crisis communication, when to deploy an area expert versus a spokesperson and much more ..read more
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S7:E5 Writing the Book on AI with Mohit Rajhans
The Pivot by CMO lab
by APEX Public Relations Inc.
1y ago
Artificial intelligence (AI) continues to be at the epicentre of many conversations. We see it changing how people work, create and explore, but it comes with many questions. For instance - what could be the unintended consequences of AI? How can we effectively coalesce and harness real knowledge in our teams and organisations while leveraging intelligent evolving tools? What about untapped information, lessons and space, which still have yet to come into the pipeline?  Dive into Ken and Mohit’s thought-provoking conversation as they dissect all of this and much more, through an added len ..read more
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Greatest Hits: Exploring the mindset of younger generations with Sabaa Quao
The Pivot by CMO lab
by APEX Public Relations Inc.
1y ago
The Pivot Greatest Hits: As we launch into 2023, we bring to you a past Season 4 conversation with Sabaa Quao, Chief Creative Officer at Cossette and Co-Founder at Wealthie Works Daily. Tune in for relevant insights on the shifting consumer mindset, how the digitization of money presents risks to younger generations, and the need for persistent and consistent financial literacy. If we look to generation Z, and even generation alpha, there is some hope. Generation Z are confident creators and less burdened with self-conscious expression, but for this potential to blossom, they need the financia ..read more
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S7:E3 Exploring Inclusive Cultures with Dr. Sofia B. Pertuz and Therese O’Higgins
The Pivot by CMO lab
by APEX Public Relations Inc.
1y ago
Inclusive cultures are evolving and more and more organisations are taking note. But, what does it really mean to foster equal and equitable opportunity? Why are listening, soul-searching and actionable leadership so important in marketing and messaging?  This week, we are joined by key leaders from the Billie Jean King Leadership Initiative, Dr. Sofia B. Pertuz and Therese O’Higgins to dive into these topics. We also chat about the importance of trailblazers like Billie Jean King and specific steps organizations can take to address real issues, both internal and systemic, as we strive to ..read more
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