Pre show promotions and scheduling appointments ahead of time are a great way to get attendees to your trade show booth. The booth itself however will be the main thing that attracts attendees at the show so booth design is highly important. But what can you do to design a successful trade show booth? Listen to our top tips on how to design a successful trade show booth to make your next exhibit space the best ever ..read more

Implementing these building materials marketing strategy tips can help to grow your audience and increase your sales and specifications ..read more

Email marketing is one of the most effective forms of marketing. However, you cannot just randomly send emails and expect good results! When using email, you should be setting up campaigns that help connect with buyers in all phases of the purchase decision cycle to effectively move them on to the next step. This is where drip and nurture campaigns come in. Listen now to learn more about nurture vs. drip email campaigns and when to use each ..read more

The DIY sector is growing exponentially. To tap into this market, you must effectively learn how to target the DIY market as a building materials brand ..read more

No SEO strategy is complete without a plan for natural link building that leads to increased rankings on SERP. Link acquisition, or link building, is a main component of off-page SEO. This is when links to your domain are placed on other domains. These links are often referred to as backlinks. In this podcast, we discuss the importance of natural links and offer some tips for natural link building to help improve your SEO efforts ..read more

Are you looking to boost the ROI of your marketing strategy? Working with a building materials marketing agency could be the answer ..read more

If your website has a lot of pages and a complex content hierarchy then a breadcrumb navigation is a must. But what are breadcrumbs in website design exactly? To learn more about breadcrumbs and how best to use this type of navigation on your website, listen now ..read more

As we move into the second half of 2022, it’s the ideal time to take a look at your marketing efforts so far to evaluate what is and isn’t working. Before calibrating and making adjustments to your strategy, it's crucial to understand what building materials marketing trends will be prominent in Q3 and Q4 of the year. It is also important to consider what your competitors are doing and how these trends may affect their decisions ..read more

Both email marketing and storytelling through content are powerful marketing tools. Email newsletters bring those two things together. If you want to add newsletters to your marketing promotions, listen to our beginner’s guide to email newsletters to help understand all their benefits and how to set up your own campaigns ..read more

Pay-per-click advertising, also called PPC, is a type of online advertising whereby the advertiser pays a fee every time their ad is clicked on. PPC is mainly used for search advertising. This is when you pay to have a link appear at the top of the search engine results page for chosen keywords. It can also be used for social media advertising and display ads. If you’re thinking about starting advertising online and want to learn more about PPC campaigns, listen now ..read more