The Dangers of Chargebacks for Shopify Store Owners and the Importance of Customer Communication
Live at the Hive | Digital Marketing from the Trenches
by Dan Nedelko
6M ago
Too Long, Didn't Read (TL;DR) Chargebacks are a heavy-handed option for frustrated customers. Proactive communication can prevent chrageback disputes involving banks. Chargeback can affect your payment processing rates and status. Customers can remove a chargeback claim with communication and a refund. Attempt to resolve chargebacks with a customer even if the chargeback has been filed. What is a Chargeback? A chargeback is a consumer protection mechanism in which a customer disputes a charge on their credit or debit card, requesting the issuing bank to reverse the transaction and refund the ..read more
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B2B Marketing Tips That Work In 2022: Content, SEO, Social, and Authenticity
Live at the Hive | Digital Marketing from the Trenches
by Dan Nedelko
6M ago
Is your content not performing as well as you'd hoped? Simply creating content and releasing it doesn't guarantee success for your business. Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer's journey. In this episode, we are joined by our special guest, Ken Marshall, Chief Growth Officer at RevenueZen. Ken's agency has developed systems that turn your website from an afterthought, into a powerful tool that generates new sales inquiries for your business without you having to lift a finger. For the last 5 years, Ken a ..read more
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The Anatomy of a Rebrand: Humanizing a Tech Brand
Live at the Hive | Digital Marketing from the Trenches
by Dan Nedelko
6M ago
When your business grows and expands from its original design, customers new or old can become confused by the change and unsure of the direction you're heading in. Your company may need to redefine itself to reduce complexity, and the best way to do that is through a rebrand. In this episode, we are joined by our two special guests, Kim Tarlo from Mint and Josh Alvernia from Clue. Kim is the Executive Creative Director and Partner at Mint, an independent creative agency that builds brands to make a positive impact on culture and the future. She works with brands to take on the different busin ..read more
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SEO Fundamentals and the Future of Search for Business
Live at the Hive | Digital Marketing from the Trenches
by Dan Nedelko
6M ago
It can undoubtedly be frustrating when your business or website comes up at the bottom of a search. That's exactly why you need proper SEO optimization to increase traffic to your site and climb the search engine ranks to be visible to potential clients. In this episode, we'll be talking to Vikas Singal, an entrepreneur, Professional SEO Consultant, Founder & CEO of SamBlogs.com, and Founder of Grownle.com who has been working in Digital Marketing Industry for over 11+ years. Vikas is well known for providing invaluable service and SEO insights to all of his clients to help accelerate t ..read more
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Brand Tracking : Beyond Brand Mentions with Angeley Mullins from Latana
Live at the Hive | Digital Marketing from the Trenches
by Dan Nedelko
6M ago
It's no easy task connecting your brand to a targeted demographic without the right tools. That's where the power of target market research and data analytics comes in! In this episode, we'll talk to Angeley Mullins, CMO & CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets, Angeley has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established Corporate Leaders expanding their organizations into international markets. As a Marketing & Commercial Leader, Angeley's expertise spans bot ..read more
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How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices
Live at the Hive | Digital Marketing from the Trenches
by Dan Nedelko
6M ago
It's true that everyone needs healthcare, so why would medical professionals consider marketing? With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business. In this episode, we'll be talking to Justin Knott, CEO of Intrepy Healthcare Marketing. Justin is a speaker, podcaster, and content creator that helps physicians and medical practices tell their stories. He promotes their procedures and specialties to engage with existing and potential patients to drive new business and growth. As the President &am ..read more
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The Power of Podcasting for Building Your Brand.
Live at the Hive | Digital Marketing from the Trenches
by Dan Nedelko
6M ago
While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience. It can feel robotic, scripted, or even disingenuous. So what's a good solution? In this episode, we'll be talking to Roger Nairn, Co-Founder, and CEO of JAR Audio. Podcasting can engage listeners by delivering value in the form of genuine and relatable content. You don't have to be a professional radio host to start a podcast. Be genuine, relatable, and engage in meaningful conversations. The Power of Podcasting for Building Your Brand. What's on ..read more
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Pushing Sellers & Marketers Out of Their Comfort Zones With Video & Humour
Live at the Hive | Digital Marketing from the Trenches
by Dan Nedelko
6M ago
Is there anything worse than dry, boring, or stale content being pushed out to social media channels? Well...yeah of course there is, but it's still cringy. The key is: to blend video content and humour to spark engagement with your audience. And no. You don't have to be a comedian to use humour. What's on Tap? We'll look at ways marketers can break the ice with their audience using engaging video content and humour. What's on the agenda? A brief history of Vidyard Getting the right tools. The simple, powerful, and free Vidyard Video and Screen Recorder. Why video is so much more enga ..read more
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Inside out marketing: Leveraging company culture
Live at the Hive | Digital Marketing from the Trenches
by Dan Nedelko
6M ago
Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company's success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us on this week's Live is our special guest, Kate Went. Kate is the Marketing Manager at ScarlettAbbott. working alongside the business development team, helping to share the projects and results her team deliver for organizations around the world. With a decade spent work ..read more
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How to Sell Complex B2B Solutions and Foster Relationships
Live at the Hive | Digital Marketing from the Trenches
by Dan Nedelko
6M ago
Have you ever wondered what goes into the engagement process of the B2B space? The world of B-2-B solutions can be very intricate. Selling in the B2B space is very different than B2C or product-driven spaces. Relationships are complex, every engagement is unique and requires a more complex team of stakeholders. Joining us on this week's Live is our special guest, Anka Wimbush. Anka is National Accounts Manager at Buckland Customs Brokers, and together we'll be talking about developing relationships in the Logistics space, how they use content to drive engagement, and how soci ..read more
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