Construction Marketing Association Blog
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Latest construction marketing tips and news. The Construction Marketing Association (CMA) is a professional group focused on a broad range of resources and support for marketers in the construction category.
Construction Marketing Association Blog
3M ago
In the ever-evolving landscape of the construction industry, where precision meets creativity and innovation, effective marketing strategies are paramount for attracting top-tier talent across diverse construction job categories.
That said, this article will unravel strategies that resonate with professionals, from those who meticulously plan projects to those who wield the tools on-site. It will showcase how a targeted approach can attract skilled professionals and nurture their passion in the construction industry.
Types Of Construction Jobs
Before diving into effective marketing strat ..read more
Construction Marketing Association Blog
3M ago
Cranes are the indispensable workhorse of dozens of industries all over the world. Using basic principles of mechanical advantage, cranes are used to hoist and manoeuvre huge loads that would be impossible to shift by hand.
But cranes are not the be-all-end-all. They come with limitations, particularly when it comes to the size, shape, weight and load distribution of objects that are being lifted. Not all cranes can lift all loads, but that’s where crane lifting equipment comes in.
Lifting equipment can greatly expand the capabilities of cranes, making them safer and more efficient in almost e ..read more
Construction Marketing Association Blog
4M ago
In recent years, the innovative use of shipping containers has redefined the boundaries of construction. These sturdy structures are increasingly favored for their functionality and adaptability in building diverse spaces. This trend reflects a shift toward more sustainable and creative architectural practices.
Initially designed for transporting goods, shipping containers have transcended their original purpose. Today, they are transformed into dynamic building materials, marking a significant shift in construction methodologies.
Types Of Containers And Their Features
Shipping containers, di ..read more
Construction Marketing Association Blog
4M ago
Prefab steel construction is transforming the building landscape with its innovative approach. This method utilizes prefabricated components, offering a modern alternative to traditional building practices.
Choosing between prefab steel and traditional construction involves matching the method to your project’s needs. This guide will clarify these options, providing a balanced view to inform your decision. You’ll discover the strengths and limitations of each method, leading to an informed decision that matches your building objectives.
Understanding The Options Prefab Steel: A Closer Look
Pre ..read more
Construction Marketing Association Blog
5M ago
In the world of commercial building design, the choice of materials plays a crucial role in shaping both the aesthetics and efficiency of the final structure. From the exterior cladding to the interior finishes, the materials used can have a significant impact on the overall functionality, sustainability, and visual appeal of the building. Keep reading as we take a deep dive into some of the most trending materials on the market that seamlessly balance the delicate line between efficiency and aesthetics!
ACM Panel Systems: Sleek Sophistication Meets Durability
Aluminum composite material (ACM ..read more
Construction Marketing Association Blog
6M ago
With the explosion of e-commerce in recent years, businesses have been scrambling to add warehouse space near distribution hubs. As a result, the popularity of prefabricated steel buildings has skyrocketed as a solution. Just head to the outskirts of any major metropolitan area, and you can’t help but notice clusters of steel warehouses going up seemingly overnight.
There is a good reason for this trend: prefab steel warehouses offer many benefits. They are extremely sustainable, can be up and running in a fraction of the time of other construction types, and offer ample clear span for unmatch ..read more
Construction Marketing Association Blog
6M ago
There are many benefits to reducing energy on construction sites. Construction companies that use less energy also reduce their business’s carbon footprint and create sustainability throughout the business’s practices.
Investing in renewable energy, such as solar panels or wind turbines, will reduce air pollution emitted by the construction project. Using more efficient technologies will also help increase the safety of the workers.
In the dynamic realm of construction, efficiency is key. Beyond the immediate advantages, reducing energy consumption by incorporating the best busines ..read more
Construction Marketing Association Blog
6M ago
It takes extensive preparation and planning to complete your construction project successfully. Sometimes, even the most experienced developers, contractors, owners, and construction managers find it challenging to maintain the highest efficiency standards and stay organized throughout the entire construction process. However, with the following six approaches, you will streamline your construction projects to ensure you do everything efficiently within the stipulated time and budget.
Develop a Detailed Plan
A detailed plan is the foundation of any successful construction project. The plan sho ..read more
Construction Marketing Association Blog
7M ago
Construction marketing is a specialized field of marketing that focuses on promoting services and products related to the construction industry. It is vital as it helps construction businesses establish their brand, reach potential clients, and ultimately grow their business. It’s not just about making sales, but about fostering relationships and building a reputation that can lead to long-term success in a highly competitive industry.
For example, Renteca is a company that rents out welding equipment. Through strategic construction marketing, they can target specific industries such as mining ..read more
Construction Marketing Association Blog
7M ago
In construction, a building’s exterior serves more than just an aesthetic purpose; it’s also about functionality. Cladding offers a harmonious blend of both visual appeal and performance.
Cladding is a product of a variety of materials, including wood, metal, brick, vinyl, and composite, depending on the desired aesthetics and functional requirements.
In multi-family buildings, it acts as a protective shield against the elements, ensuring both the structure’s integrity and the safety of its residents. But, like all things, cladding has a lifespan. So, when is it time to consider recladdi ..read more