Our Aviation Sales and Marketing Book Club  discusses one book each month, selected by members. This month’s book was Trust, Belief, Influence and Rapport.   The shortest book we’re reading this year was also one of the most powerful, once I got over my prejudices! John & Paula Williams, David Pearl and Mickey Gamonal share OUR experiences after trying some of these “tricks” on our prospects, customers (and even aviation court case jurors!)   Transcript: Michael Gamonal: All right, cool. Well, let us start with pitches and then we will jump into this book. My name is Michae ..read more

This is a service we’ve offered for a long time, informally, in our Marketing Lab. But there are enough people needing some additional help because of recent events and developments in the industry we thought we’d better formalize it. Thought leaders in Aviation aren’t just born knowing how to effectively use digital tools like Zoom and LinkedIn to communicate! We have Marketing Lab customers and confidential customers for our other services that needed some coaching to be comfortable, confident and effective using digital platforms, including LinkedIn, Zoom, and other visual and digital techn ..read more

We all survived 2020, we’re all a little older and wiser, (hopefully!) but we’re still full of optimism for 2021.  (I think even the youngest among us has a gray hair or two they didn’t have at the beginning of 2020!) Join aviation copywriter David Pearl, Trish Machiri of Charterly, Karla Roberts of Motive Learning, and John and Paula Williams of ABCI in this recorded live discussion. Here’s what we plan to do differently, based on what we’ve learned and how the world (and the industry) has changed!     Transcript – What We’re Planning to Do Differently in 2021 Mickey Gamonal ..read more

2020 is finally (just about) over! They say our toughest times are the times when we learn the most and actually make the most progress, even though it may not be evident. What was your best lesson from 2020? Ben Lamb, Debbie Murphy, David Pearl, Mickey Gamonal, John and Paula Williams discuss this topic. Transcript –   Mickey Gamonal: My name is Mickey Gamonal. I run Gamonal Tutors where we are doing ASVAB Domination. So if you or anyone you know needs help dominating the ASVAB, feel free to look me up, that is Gamonal Tutors. Paula Williams: Paula Willams, ABCI. We are doing sales trai ..read more

Mickey Gamonal, Paula Williams, John Williams, Trish Machiri and Debbie Murphy discuss our favorite social media tips. Transcript – 500 Social Media Tips   Mickey Gamonal: My name’s Mickey Gamonal, I am the founder of Gamonal Tutors. I help people join the United States Military at the highest possible level by crushing their ASVAB entry exam, so that they can pick a job such as engineering, or scientist, or cryptographer. I want to set you guys up so that you can pick the best job for yourself, so if that’s something you’re interested in, look me up, Gamonal Tutors. Paula Williams: I’m ..read more

We find ourselves spending more and more time on Zoom. Sometimes with people who don’t know one another very well. Whether it’s a sales presentation, and educational session, or a webinar, how can we “warm up” a cold virtual room? Paula, John and Mickey share our favorite icebreakers for Zoom meetings.   Transcript   Mickey Gamonal: My name is Michael Gamonal, and this is the ABCI Book Club. Today we are discussing icebreakers on Zoom, and I am an ASVAB tutor. So if you’re looking for any help getting into the military with the ASVAB, check me out, Gamonal Tutors on Facebook, Instag ..read more

You need to put together a strategy, plan, goals, and budget for the shiny new year of 2021. We can help! Some things to consider: Big Rocks First Think in Timelines What Could Go Wrong? A Tour of our Strategy Workshop If there’s anything we learned from 2020, it’s that plans need to be flexible and adaptable! And easy to implement.   So we’ve put together some of our best tools, templates and spreadsheets for you to start with, and added some guidance from what works for ourselves and our clients.   ..read more

You could argue that aviation sales is all about consulting, and aviation consulting is all about sales. If you define consulting as giving advice to help someone solve a problem or do things more efficiently, that’s what we all do if we’re selling a product or service, then everyone who sells something in a business to business environment had better be a darn good consultant! And some of us are in the consulting business more directly because what we sell is advice. In either case, John, Mickey and I talk about: How to be a successful consultant What clients want from us How to take blame a ..read more

Aviation sales and marketing professionals Paula Williams of ABCI, Larry Hinebaugh of Business Aircraft Records, Debbie Murphy of JetBrokers, John Chvatal of Trinity Aviation Solutions, and Mickey Gamonal of Gamonal Tutors share their favorite social media tips for Facebook, LinkedIn, YouTube, Twitter and more! Mickey Gamonal: If I guys want to get started, I know that the official title of today’s meeting is What is Your Best Social Media Tip for Aviation Sales or Marketing Professionals? So in the beginning of these we usually do a quick pitch, just basically saying who you are and what you ..read more

I got  to sit down with the very busy Sue Stinson and talk about learning management systems in the aviation industry, plus aviation marketing (of course!) and even about being an extra in the movies!     Paula Williams: So this week we got a chance to sit down with Sue Stinson, who is one of our favorite clients. Actually, they’re all our favorite clients, but I really do like working with Sue. She’s a lot of fun to work with and she’s got a great personality and she’s so much fun to get on the phone with, and you’ll see that in just a few minutes. By way of introduction, Sue ..read more