Now that the demand for online videos is at an all-time high, video marketing has quickly become a staple strategy for every savvy business that aims to cut through the clutter. In this post, we’ll break down the essential reasons why you need to invest in a video marketing strategy and how you can use it to its full potential. Why You Need a Video Marketing Strategy Today, more than 86% of marketers use videos as their marketing tool. Here are some reasons why: #1. Boost SEO Efforts SEO practices have always been a critical element of digital marketing, and videos are one of the most effecti ..read more

Blogs are a great way to increase your online presence. Thus, you must know how to attract traffic in the most organic way. In this article, we will show you some tips and tricks on creating a blog that can generate traffic to your site. Why blog? Blogging can be a lot of fun, an authority in your field, and increase traffic to your business. 1. Blogging is fun Blogging can be an excellent way to get your feelings out if you’re mad, sad, excited; it’s the perfect outlet for anything that you’re feeling at any given moment. Also, blogging can be new and exciting, which might help motivate some ..read more

If you work in marketing, you are aware of how valuable it can be to arm yourself with the data you need to make persuasive arguments. Statistics are a great way to share bite-sized information with clients or management that can persuade them to take action on marketing initiatives that will propel their business forward toward success. Search engine optimization is one way to bring in many more potential customers and increase conversions. Here are twenty-one of the most surprising and interesting SEO statistics that professional marketers find valuable. PERCENTAGE OF CLICKS FROM THE FIRST ..read more

For those who have been involved in creating content online, HTML and CSS are skills that many will have developed. However, there are numerous advantages to expanding your digital skill set beyond knowledge of markup language and style sheets. One skill that is highly sought after in today’s market is JavaScript. If you already know HTML and CSS, learning JavaScript will allow you to call yourself a front-end developer and begin landing higher-paying programming jobs. There are plenty of resources available for understanding JavaScript, but how does one go about finding the most authoritativ ..read more

In the decades since the popularization of the Internet, our physical lives and digital lives have become deeply intertwined. This is in large part thanks to the rise of the smartphone; when you’re hungry, you can Google “pizza near me” and find the nearest pizzeria. Locally-based businesses can take advantage of how integrated the Web is with our everyday lives to find and keep clients. Social media platforms may have billions of users, but today the focus is on the users who matter to local businesses. This guide will help you find and interact meaningfully with clients in your area by usin ..read more

In an increasingly digital world, a well-optimized website is essential for success. Whether you run a website for a large e-commerce businesses or a small brick-and-mortar, the amount of organic traffic you generate can either make or break you. However, with new SEO companies popping up every day, how does one settle on a single one? When interviewing SEO companies, there are a number of questions you can ask that will help you narrow down your list. With this in mind, I asked SEO professionals for their input. Here are the top 9 best questions to ask when choosing an SEO company (recommend ..read more

With so much information swirling around on the internet about marketing, it’s sometimes best to get back to basics and go back to the printed word. There are a number of great books that drill down into the nitty gritty minutiae of both traditional and digital marketing. Some of these books touch upon aspects of the human psyche – what makes people make a purchase, what makes people identify with a brand, what makes people share a piece of content with their friends. Other books delve deep into the many facets of making a website profitable – search engine optimization (SEO), paid advertisin ..read more

In the world of search engine optimization, you can learn a lot from online resources. When trying to figure out how to best optimize your content, there is a ton of information that can be found through simple searches on Google. However, you can’t always trust what you read online, and, unfortunately with SEO, there are a lot of black hat methods which have the potential to hurt your organic traffic that are sometimes peddled as legitimate tactics. So where should one go for reliable info? Those who have taken the time to write a book about the practice of SEO tend to be more reliable and a ..read more

With rankings fluctuating daily and Google updating their algorithms every few months, SEO is, without a doubt, a tumultuous practice. Staying ahead of your competition is nearly impossible without the latest SEO software. With this in mind, it is helpful to have a list of the essential SEO tools that digital marketers and SEO pros rely on to grow their organic traffic. But with new SEO software products coming onto the market at a rapid pace, how do you navigate through this slew of digital marketing software to find the cream of the crop? I asked over 45 SEO professionals what, in their min ..read more

The Alexa Traffic Rank is important for a number of reasons. It allows you to see how your content is performing relative to other sites. If your Alexa Traffic Rank is improving, it can be an indicator that the content you are creating is performing well and attracting an audience. Additionally, websites with an Alexa Rank of less than one million qualify to submit queries on HARO as a journalist. This can be helpful because injecting expert opinions into your articles is one way to improve your content and make it more authoritative. In this post, I will detail what I did to improve my Alexa ..read more